In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
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Top 10 B2B Marketing Trends for 2024
The 17th Annual Tech CMO Roundtable was a one-of-a-kind opportunity to share valuable ideas and draw inspiration from fellow marketing leaders. We took those conversations and distilled them into Arketi’s Top 10 B2B Marketing Trends for 2024.
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Educate, entertain, engage: writing the book on lead generation
Buyers may be open to your message, but too often content drowns in a sea of sameness. A well-executed, creative and out-of-the-box piece of cornerstone content can position your company as a thought leader in a field of me-toos.
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Five Principles for Powerful B2B Messaging
Arketi Group’s messaging process has been refined throughout the course of more than 250 engagements with B2B technology providers. We’ve put our methodology to the test for more than two decades, and we’ve distilled it into five principles for developing and activating powerful B2B messaging.
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Stryten Energy Powers Up Media Relations
Looking to share its unique perspective and thought leadership, Stryten Energy engaged Arketi Group to establish itself as the authority on lead, lithium and vanadium redox flow battery (VRFB) technologies.
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In the Trenches: Messaging with Sarah Stansberry
Conversations with real-world B2B marketers doing hands-on marketing that generates revenue and accelerates growth.
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Does AI have a role in content marketing?
We have been toying with platforms like OpenAI’s ChatGPT, and while helpful for certain activities like brainstorming and copy editing, marketers must be careful not to be led astray.
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Building a bridge to more inclusion
TAG needed to bring its DE&I program to life, so it could secure funding and support from members. Arketi stepped in to provide product marketing expertise and develop a compelling name, message and product-driven launch strategy.
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In the Trenches: Product Marketing with Daneen Heislitz
Conversations with real-world B2B marketers doing hands-on marketing that generates revenue and accelerates growth.
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Top 10 B2B marketing trends for 2023
What do you get when 70+ marketing executives converge? Powerful ideas, tricks of the trade and a behind-the-curtain look at their expectations for the next year.
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Five principles to generate revenue with digital marketing
Arketi’s B2B digital marketing gurus put their collective brains together to identify five principles for upping your digital marketing game. These are the top five.
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Fiserv Gift Card Gauge generates inbound leads
Fiserv wanted to provide its audience with a broader view of gift card trends and how consumers use them in their daily lives. The company partnered with Arketi Group to conduct in-depth research on the topic and translate our findings into an integrated marketing and public relations campaign.
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5 principles for B2B public relations
The ‘death’ of public relations has been greatly exaggerated. Rather, our sphere of influence has grown. Audiences have more freedom and choice than ever, and the same goes for how we approach engaging them.
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A call to action: Experience the metaverse
It is important for us as communicators to approach new technologies with a healthy mix of skepticism and optimism. Rather than discount them outright, consider innovative technology a call to action. One where it is our job to take that leap of faith so we can understand how and if the solution fits within our work.
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Webinars that generate revenue? It can be done!
Iron Mountain saw an opportunity to educate and lead its audience through this digital transformation. It would use its expertise and thought leadership to engage customers, generate demand and steer its industry forward.
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5 principles for effective B2B content marketing
Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.
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Körber conquers supply chain complexity
Combining 12 software and automation companies with a footprint spanning six continents requires collaboration on a grand scale – aligning ideas, processes and operations to ensure each organization can integrate flawlessly into one united business.
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5 best practices for building a B2B website
When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.
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The business of purpose: finding, activating and nurturing your company’s why
Arketi Group believes that if business leaders want to make a difference in the world while establishing a successful, long-lasting company, purpose is critical to making that vision a reality.
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Integrated communications drive brand awareness and engagement for DefenseStorm
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
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A Q&A with Kelly Gay
Arketi Group CEO Mike Neumeier, APR, recently chatted with Kelly Gay, former SVP & GM of IoT Vertical Markets at Sierra Wireless, former Co-CEO and COO at Numerex, and former CEO and President at Omnilink Systems and KnowledgeStorm.
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Top 10 trends from the Tech CMO Roundtable
Arketi Group recently hosted our 15th Annual Tech CMO Roundtable and as usual, the room was abuzz with collegial conversations, informative insights, and plenty to ponder.
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What’s up with B2B digital marketing?
Digital marketing is experiencing a massive transformation and everything that held true a few years ago is no longer the case today.
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Summer Bucket of Fun faves
All good things must come to an end. For now. Alas, Arketi Group’s Summer Bucket of Fun (#SBOF) has gone into hibernation until next spring, and we’ll miss the bright yellow pail dearly.
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Purpose-full
Arketi recently talked with five senior executives to learn how they lead with intention and put purpose into action. Here’s what they told us.
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Time to up your thought leadership game?
More than a million people describe themselves as a “thought leader” in their LinkedIn profiles. That’s a lot of thinking, and leading! And it got us thinking, too – about why so many people claim that title, and what is a good thought leader anyway?
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The perfect partnership: Marketing and Product
Three ways B2B marketing and communication teams can help product management and product marketing teams bring their new offerings to market.
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It’s time for internal communications departments to shine
Current circumstances confirm what internal communications experts have known all along: among the most credible sources of information during a time of crisis are employers.
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High-tech research on a low-tech budget
When you give advice to management on marketing plans, campaigns and messaging, what type of feedback do you receive?
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Four trends shaping B2B engagement
In many ways, B2B marketing is a lot like ice hockey. Forget about the pads, helmets and skates. Thriving marketers and PR pros agree with the advice of Canadian ice hockey legend Wayne Gretzky, whose father Walter once told him: “Don’t skate to where the puck is – skate to where it’s going to be.”
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How B2B marketers should eat the data elephant
Everyone loves data, especially chief marketing officers (CMOs). They’re proverbial kids in a candy store – thrilled with so many choices – but perhaps puzzled by which piece to pick up first.