When we say Arketi Group is “where marketing generates revenue,” we really mean it. We’re delighted if people find our work clever, thought-provoking or entertaining. And we’re always flattered when people give us awards.
But the real reward for everyone at Arketi is when clients tell us our efforts are helping them generate revenue and accelerate growth. That’s how we measure our success.
Some of these companies have been kind enough to let us tell their story here.
We invite you to browse these case studies. Perhaps there's one that deals with a challenge you're facing yourself. Another may spark an idea you hadn't considered before. And of course, if you'd like more detail on any of these, let us know.
Online search lets scrappy startups be found by new customers as easily as established providers. Which sounds great – unless you’re the established provider. That was the challenge facing Aderant – the world’s largest independent provider of legal software – as it sought to remain the market leader and be included on every potential buyer’s shortlist.
When every brand is shouting, “shout louder” isn’t the answer. Instead, this savvy marketing team decided to shout smarter.Read More >
How do you communicate a consistent, relevant message to an audience that includes insurance companies, timber producers, retirement home operators – and every vertical market in between? How do you build a brand for a newly-renamed company when many of its products have better-known names than their parent?
Here’s how Aptean and Arketi Group brought order to chaos – and $21 million to the funnel.Read More >
bigWebApps is a leading provider of cloud-based help desk and customer support solutions. Its flagship product, bigWebApps HelpDesk, has been adopted by more than 400 organizations, representing more than 100,000 users, in nine countries and 43 states.Read More >
Brasfield & Gorrie is one of the country’s largest commercial general contractors.
The company is also responsible for building the Georgia Aquarium, the world’s largest aquarium – more than twice the size of any other in the United States.Read More >
Brickstream develops behavior intelligence solutions for environments where people shop, gather, work and play. They asked Arketi Group to re-launch their 12-year-old company at the largest retail show in North America – NRF‘s Annual Convention & Expo, otherwise known as “Retail‘s BIG Show.”
The catch? It was already November – and the show would open January 5th.Read More >
Atlanta-based Cbeyond was preparing to open a branch in Detroit, a city in which the provider of integrated telephone and Internet services for small businesses had relatively low brand awareness.
“We needed to develop awareness quickly,” said Stein Soelberg, Cbeyond’s director of marketing communications. Because one-third of Cbeyond’s customers are acquired through references, there were two immediate needs: securing channel partners and gaining brand recognition among client prospects in Detroit.Read More >
Following more than a decade of growth and numerous acquisitions, Convergys had become a company with varied and seemingly unrelated lines of business. This created confusion both internally and externally as to what kind of company Convergys was, whom the company targeted, and what it had to offer.
After an extensive search, Convergys selected Arketi Group to help them articulate the value the company brings to its markets.Read More >
From Amex to Zendesk, there are hundreds of technology vendors vying for the minds – and wallets – of entrepreneurs looking to grow their businesses.
Cox Communications is well known for its high speed internet and cable TV services in 18 states nationwide, but this big brand presence at times overshadows its Cox Business division, which provides a variety of services from broadband and phone to physical security systems for 350,000 SMBs in these same markets.Read More >
To a niche audience, Leica Geosystems Geospatial Imaging (LGGI), was a household name with a reputation as one of the industry’s leading global geospatial solutions providers. But the geospatial market was evolving to include a much broader range of customers, as Google Earth, Microsoft Virtual Earth and similar services put geospatial data into everyone’s hands.
In this changing environment, LGGI desperately needed to rethink and broaden its brand to remain competitive in the wider marketplace.Read More >
From being a specialty wireless solutions provider, Flo Healthcare had evolved into a leading provider of wireless mobile clinical workstation solutions for the healthcare industry – a rapidly growing market. Despite a rebranding campaign, the company had not established a position that differentiated it effectively from lower-priced competitors.
If Flo was to be successful, it was time to start building market share, and that meant developing a message that resonated with buyers.Read More >
Providing a range of investment banking services – with an emphasis on mergers and acquisitions (M&A), divestitures and corporate finance – Washington DC-based FOCUS LLC serves a broad range of industries including aerospace, construction, health care, media, professional services, retail and technology.Read More >
In the world of mergers and acquisitions, FOCUS Investment Banking has an enviable reputation of punching above its weight, as a trusted partner for mid-market companies seeking to sell, buy, or raise capital. But back when the company first met with Arketi Group, things were different – FOCUS urgently needed to expand its visibility and change the target audience’s perception of its brand.Read More >
If you’re running contact centers, bank branches or back office operations, predicting how many people you will need to meet the workload on any given day or time can be a challenge. Since labor is typically the single greatest operating cost, getting those estimates right is crucial.Read More >
For 75 years, the Georgia Tech Research Institute (GTRI) had been delivering highly-regarded applied research, primarily to government agencies and industry.
As GTRI sought to reach out to new markets in the private sector, it discovered its “story” was too complex for commercial audiences – but “dumbing it down” risked alienating existing government customers. For Arketi Group it was a case of problem, solved.Read More >
Mainframes may be perceived by many as old technology, but they still power everything from banks to airlines to power plants. But today, these computing workhorses must interact with newer technology, such as web and mobile apps.
Which is where GT Software comes in: delivering a suite of software tools that integrate mainframes with modern software development frameworks in a fraction of the time and cost usually required.Read More >
HealthMPowers is a non-profit that serves 100+ schools and more than 65,000 students, providing health education through multi-year partnerships committed to promoting healthy behaviors and environments by empowering students.
The organization approached Arketi Group with an urgent need for a new message – and a new name.Read More >
Internet service provider Interland (now Web.com) undertook a “new line of business launch” that focused the company on selling premium offerings – web design and online sales and marketing solutions – through strategic partners.
Interland’s marketing team needed to ensure PR efforts were tightly coordinated with other marketing tactics to ensure maximum synergy across an integrated marketing spectrum.Read More >
When software developers need to ensure their apps and websites perform flawlessly on every kind of mobile device, they turn to Mobile Labs’ best-in-class mobile testing and development solution.
Ironic, then, that Mobile Labs’ own website was years old and far from mobile-friendly.
Worse, the site was visually unappealing, difficult to navigate and wasn’t generating the sales leads the company desired. Mobile Labs needed a website as slick and powerful as their testing solutions, and engaged Arketi to create a responsive site, refresh their branding and streamline the user experience.Read More >
Small businesses often face challenges in effectively managing technology – from lacking the necessary expertise to simply not having the time to handle IT issues and upgrades.
Technology providers that sell to small businesses face their own challenges, too – how to generate media buzz in a competitive field, how to establish thought leadership, and how to build market share.
NCR Small Business turned to Arketi Group to help generate awareness in a crowded market and draw more prospects into the funnel.Read More >
There’s no shortage of small business technology experts doling out advice to aspiring entrepreneurs. NCR Silver, the small business division of point-of-sale giant NCR, recognized that its president, Chris Poelma, had a unique background and expertise that would set him apart from the crowd. The challenge: how to make his voice heard above the noise generated by numerous other POS vendors and startups?Read More >
In today’s healthcare environment, patients increasingly behave like consumers, “shopping around” and picking and choosing between providers and hospitals. This is empowering for patients, but for many providers it presents a challenge: how to understand the people they care for and foster loyalty and trust.
NRC Health helps healthcare providers thrive in this consumer-driven economy, by providing holistic intelligence that helps them design and deliver care experiences that surprise, delight, and inspire loyalty.Read More >
PMG, a provider of business process automation software, was searching ways to capture more industry mind-share and media attention. Clearly, PR was called for… but how to stand out in a market full of noise?Read More >
Let’s face it: Document storage isn’t exactly sexy. But as the volume of business data grows exponentially, physical and electronic records management is a concern that can’t be ignored. The problem is especially acute for smaller companies, which often lack the knowledge and resources to handle the data deluge.
Recall, a global leader in document management, is well placed to assist. But having always focused on enterprise customers, the company lacked awareness in the SMB market. How then to reach small business owners and make them aware of this important, but off-the-radar topic?
Recall enlisted Arketi Group to help position itself as an educator and trusted advisor. And the effort paid off, generating $290,000 in sales pipeline from a single webinar alone.Read More >
RelayHealth wanted to educate the market on the benefits of using their Payor Connectivity Services to meet new compliance and regulatory requirements. They also need leads and, ideally, sales meetings with senior-level healthcare executives.Read More >
In business, risk is everywhere – employee health and safety, compliance, taxes, vendor management – and the list continues to grow. Riskonnect helps company leadership understand and manage risk across the enterprise, and has become a trusted resource for many of the Fortune 500. But with numerous competitors and new risks flooding the market, Riskonnect realized it needed to position itself as more than a point solution – to become the face of integrated risk management.Read More >
With a cool, cloud-based product in a hot technology space – warehouse management – Snapfulfil has built a strong brand and leadership position in its UK home market and Europe. Following the launch and early success of Snapfulfil in the US, the company needed a program of activity to establish the same top-of-mind position in the huge and highly competitive North American market.Read More >
IT services company Mimsware knew they had to do something different if they were going to grow. Despite successfully creating a niche in serving small city governments, their business was unfocused – covering large enterprises, small-to-medium businesses, as well as government customers.
Mimsware engaged Arketi to help create a strategy, define a go-to-market position, and develop a new brand positioning.Read More >
A small agency might seem an unusual choice for a national brand. But when wireless provider Sprint wanted to further its thought leadership position, it was clear that meant thinking beyond “business as usual.”
Enter Arketi, with the idea of harnessing National Cellphone Courtesy Month (July, who knew?) to stake out a thought leadership position.Read More >
What do you do when you're off to a late start in planning your company's presence at the industry's most important conference?
For security software provider Stonesoft, the solution was obvious: turn to Arketi Group to drive booth traffic and generate leads.Read More >
TAG is the state’s leading association dedicated to the advancement of Georgia’s technology industry. TAG and Arketi Group partnered to launch the second Technology Tweet Tournament, a Twitter competition that positioned 16 of Georgia’s leading technology tweeters in a bracket-style competition to crown the state’s top tech tweeter.
Modeled after the NCAA® Men’s Basketball Championship, the Tournament capitalized on Atlanta being the host city for the Final Four that year – and made March Madness a slam dunk for Georgia’s technology community.Read More >
The Network, Inc. is a leading provider of governance, risk and compliance (GRC) solutions. Through the integration of on-demand software and services, The Network helps organizations identify, communicate, resolve and mitigate risk issues and incidents.
The Network chartered Arketi Group to develop and execute a PR program that positioned it as a GRC thought leader – in effect, to “own” fraud reporting, ethics/compliance and case management.Read More >
Quantity vs. quality – when it comes to leads, most Sales teams will say they want both. So what do you do when your paid search campaign is driving low quality leads that don’t convert to customers?
That was the challenge UL EHS Sustainability had been grappling with when they engaged Arketi Group. After a thorough overhaul of the pay-per-click (PPC) campaign, lead volume and quality both jumped dramatically – while cost per lead dropped by a factor of 6.Read More >
With an exciting new program that helps large-scale retailers leverage their corporate real estate portfolios, Virtual Premise knew they had a winner.
The question was, how to break through the noise at the National Retail Federation’s (NRF) annual Big Show event – and gain attention from the market?Read More >
Since 2002, Xerox Mortgage Services (formerly Advectis) has redefined the mortgage industry with BlitzDocs, an on-demand, software-as-a-service solution that manages the flow of paper-sourced and native electronic loan documents from origination through post-closing.
A case study in how marketing generates revenue.Read More >