Injecting life Into an annual campaign
How many gift cards do you have sitting in a drawer? In your wallet or purse? If research is anything to go by, the answer is more than a couple at the very least.
Today, marketing and digital marketing are practically synonymous. The interconnected nature of technology and our lives have made it almost impossible to differentiate between the two.
And while the digital evolution has treated us marketers well, opening doors and creating new opportunities for demand generation, we’d argue some over emphasize the digital side of the equation. Marketing success goes beyond your dashboard.
At Arketi, when we think about marketing, we’re looking at the dollars generated and bottom-line results. It’s important to know what channels, tactics and campaigns were effective since they generate what matters most: incoming revenue and customer engagement.
We know you are on the hook to connect the dots of everything you do to generate revenue…We consider ourselves on the hook with you.
As a B2B digital marketing agency, we have proven experience creating your integrated online presence. We then support your digital channels using programs that generate leads, guide prospects through the customer journey and, ultimately, convert prospects into paying customers. We do this through:
A strong message coupled with powerful creative generates results.
As an integrated firm, we have worked with hundreds of B2B technology companies to create and execute measurable, results-driven advertising campaigns that generate and convert leads. Regardless of the platform, Arketi’s experience and expertise help clients develop targeted messaging to engage marketing qualified leads and advance them through the customer journey.
Arketi’s in-house studio also serves as an invaluable resource from creative vision to execution. Our team of experienced designers and interactive professionals create visuals, videos, animations and content with an eye toward engagement and conversion.
Eliminate dirty data and make the most of your marketing technology.
Many companies struggle to realize the full potential of their data. In fact, 9 out of 10 senior marketing executives find it difficult to apply insights generated by customer analytics.
Instead of chasing the next martech solution, Arketi can help you understand how customers buy your products and services to streamline their path to closing. We provide insights that are focused, actionable, and, most importantly, easy to use.
Make the most of your database with quick, concise, effective email marketing.
The average corporate professional receives more than 100 emails every single day. And most of us spend less than 5 seconds deciding whether to read an email or delete it. Breaking through this noise and clutter is a top challenge for B2B technology and solutions providers.
Arketi has built and executed effective, revenue-generating email marketing campaigns for more than a decade. Our experience crafting engaging content, creative visuals and integrated campaigns has generated significant revenue for a variety of B2B companies – in fintech, healthcare IT, services and more.
Leverage social channels to build a comprehensive online presence.
Social media can deliver significant value in both lead generation and thought leadership. The trick lies in identifying where your prospects spend time online and how to engage them in an authentic, meaningful way. There is little substitute for a dedicated community of followers.
Social media works best within a thoughtful and results-driven marketing strategy. Integrating social reinforces brand engagement and awareness, all while amplifying existing content and results.
Give Sales the tools it needs to win business and close deals.
There’s a reason Arketi’s tagline is where marketing generates revenue. One of Marketing’s key responsibilities is supporting Sales and enabling its success. Arketi strives to eliminate the undeservedly poor reputation between Sales and Marketing professionals.
Through our B2B digital marketing and PR efforts, we equip your sales team with the easy-to-use tools and support it needs to engage customers at every step of the funnel. Email copy, First Strike presentations, social posts, visuals, content, videos and spec sheets, our approach is to “help Sales help itself.”
“Content is king” goes the cliché.
Which exemplifies the problem with so much content: it’s cliché. Nothing is less differentiating than stale content repackaging well-trodden ideas.
Your audience knows it, too. If they can find the same information in any of the million other search results, what reason is there to stay? Why bother with the same-old-same-old?
Meaningful content makes an impact on readers and leaves them wanting more. Need help building content that compels, convinces and closes? We can deliver.
Drive third-party validation with trusted influencers and partners.
Much like thought leaders, influencers present themselves in many forms. Although today’s influencers are typically thought of as social media stars, it is not an exclusive club.
As an integrated agency, Arketi helps you launch and leverage your influencer and affiliate marketing programs. We’ll help you identify the right individuals or organizations relevant to your stakeholders – and the best ways to maximize their audience to move your business forward.
Visiting a website is like modern-day window shopping.
Prospect, journalist, customer, analyst, potential employee…almost everyone’s first encounter with your company is through your website. That’s why the website is much more than a design and programming exercise – it requires understanding everything about the message, the target, the marketplace and your sales cycle. Only then can one map out the appropriate website strategy and information architecture.
Arketi’s proven website development process has been refined over dozens upon dozens of B2B websites. Everything is considered – from target to technology, from search to social media, from content to creative. The result is a website that resonates today and is flexible enough to adapt for the ongoing needs of and changes in your marketplace.
Digital marketing is constantly evolving. Privacy regulations. Martech and marketing automation. Data compliance. The millions of possible channels to reach buyers. These factors alone make it difficult for marketers to keep campaigns on track.
Arketi has been around since the early days of digital marketing. We were one of the earliest adopters of Pardot way back in the aughts. We’ve been a champion of digital marketing since the beginning, and while some of the tools have changed since then, we continue to serve as trusted advisors for marketers navigating today’s digital landscape.
Our digital marketing campaigns focus on bottom-line results. It’s not enough for our marketing dashboards to be in the green if the business is in the red. We know generating profit and revenue are what’s needed from your marketing program. That’s why our clients trust Arketi to guide their marketing strategy.
Tom Niedbalski
Head of Gift Solution Sales
Fiserv
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.