Design can often be subjective, but at Arketi, we strive to avoid decisions based on personal preference. Instead, our focus is always on what communicates your message most effectively.
Key to this is our branding process, where each step is backed by logical rationale and objective research. This does not exclude creativity – rather, it encourages it by putting the design into the context of your communications objectives.
The result is branding that’s distinctive, competitive and visually expressive of your value proposition.
Branding is the visual articulation of what your business stands for – its value to the world, its promise to your customers. To develop a new brand identity, we follow a time-tested process that builds the brand around your business goals.
First impressions count.
Dreaming up creative names is easy. Making them relevant to your market and audience is another task entirely.
We believe the art of naming is all about balancing personal preference and industry opportunities. More than anything – more than even a logo – a name makes a first impression, evokes an immediate emotion and establishes a set of expectations.
Arketi’s naming process generates multiple options, then guides the company through selecting a name that is distinctive, unique, memorable and relevant to the target market.
The visual representation of your business.
The most prominent component of a brand identity is the corporate logo. Arketi has extensive experience in developing logos for companies across a diverse range of B2B fields and industries.
Developing a logo is never done in a vacuum, however. We factor critical decisions around color palettes, fonts, typography, shapes and forms, imagery and other visual elements into our development process.
Repetition and consistency hammer home your brand.
Savvy marketers don’t create stellar brands and put them on the shelf. They proclaim their brand from the rooftops, in meetings with executives, during company gatherings and everywhere in between.
Some of the best marketers we know take that a step further. They don’t just market the brand; they make it easy for others to join in and add their voice.
That’s what it means to activate a brand.
You wouldn’t skip your annual physical. Why should your brand?
Brands evolve over time. Some outgrow themselves, while others have to adjust because of social trends or technology evolution. We don’t recommend discarding your brand because you’re tired of it, or because it’s no longer trendy (best to avoid trendy in the first place.) But if it no longer resonates with customers, it may be time to re-evaluate.
Arketi can help refine your company’s creative direction and visual representation. After a deep dive into your needs and concerns, and a thorough exploration of your customers’ perceptions, we’ll deliver recommendations for how to refine your brand – be it a nip-and-tuck or a complete makeover.
We’ll also provide guidance for how to manage and monitor your brand once it’s out in the wild. We equip you with the tools and processes to ensure internal and external stakeholders are aligned with your brand expectations and can maximize its value.
Arketi’s expertise in B2B technology separates us from other creative branding firms. We understand your business, and more importantly, the prospects, customers and audiences you need to reach and engage. B2B buyers have emotions, too, and that’s why our brand development process is centered around them.
As a fully integrated agency, we are also equipped to develop and launch a robust brand quickly and efficiently. Our in-house studio, account team and content specialists collaborate with you at each step of the process to refine and sharpen your brand – helping you achieve a one-of-a-kind look and feel.
We are also big believers in advancing your brand post-launch. While we can always develop an impeccable standalone brand, we would love to help you take it to the market through activities such as public relations, digital marketing, a new website or exciting interactive elements online.
Larry Williams
President & CEO
Technology Association of Georgia (TAG)
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.