Cheers! I’m co-founder and CEO Mike Neumeier, APR. I use my passion for public relations, marketing and brand building to create and execute strategies that generate revenue and add value to our clients’ bottom lines.
I have earned the distinction of being Accredited in Public Relations (APR) and have been recognized with over 100 industry awards. In 2019, I was humbled to be inducted into the Order of the Phoenix, which is PRSA Georgia’s highest honor. Similarly, I’m grateful for being named one of Atlanta’s Most Admired CEOs by Atlanta Business Chronicle; the Public Relations Society of America’s 2013 Technology PR Professional of the Year; and inducted into the National PRSSA Hall of Fame in 2010.
Before co-founding Arketi with Rory Carlton, I was director of media and analyst relations for a major provider of online services to small businesses. I have also been an agency executive at two large independent PR agencies, and director of news services for Mercer University.
I am a servant-leader through and through, which is why I volunteer with several organizations. I am a past president of the PRSA|GA chapter (the nation’s second-largest chapter of the Public Relations Society of America), a past chair of the Executive Committee of PRSA’s Counselors Academy, a board member of the Technology Association of Georgia (TAG), an executive committee member of FinTech Atlanta, a founding member of the Atlanta PR Interfaith Prayer Breakfast, an executive committee member of the MIT Enterprise Forum of Atlanta, a member of the College of Charleston Department of Communications Advisory Council, past chair of the University of Florida’s Public Relations Advisory Council, a founding member of the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the board of HealthMPowers, and I’ve served on numerous national PRSA committees.
I earned a Bachelor of Science degree from the University of Florida in Public Relations, where I also did post-graduate work. I am married and a long-time resident of Brookhaven (Atlanta). Some say I have an enviable collection of men’s novelty socks and interesting sports jackets.
Chief Creative Officer, Co-Founder
Hi, I’m Rory Carlton. The B2B bug bit me in my first post-university job, and I’ve been kilt-deep (I’m from Edinburgh, after all) in technology advertising and marketing for 30+ years. As co-founder and Chief Creative Officer, I oversee the development of all creative and interactive projects, from concept through design and execution.
I started my B2B tech career with Philips Electronics, then marketing management for a division of Lockheed, after which I led a management buyout of a Dutch B2B agency with several international tech clients. I then moved to Atlanta to set up a sister agency. I thought I’d stay here for two or three years and move back. That was in 1993…
I co-founded Arketi Group in 2003 with Mike Neumeier after we saw an opening for an agile, integrated agency that “gets” technology.
I’m the past treasurer of the Business Marketing Association Atlanta and a member of Atlanta’s Technology Executives Roundtable. I have a First Class Honours degree in Computer Science from the University of London and an MBA from the European University. I’m married, and I’m a butler to a whippet in my spare time. I speak English with a vestigial British accent, fluent Dutch and just enough French and Italian to read a newspaper v-e-r-y slowly.
COO, Vice President
Hello, I’m Chief Operating Officer and Vice President Star VanderHaar. I oversee the firm’s overall vision and direction, lead our Account, Studio and Content teams and ensure we live up to our tagline “Where marketing generates revenue.”
I have 25+ years of experience in B2B marketing strategy, communications, public relations and digital media in both agency and corporate environments. I help guide companies’ integrated marketing and PR efforts, from strategic plan development to corporate messaging and positioning.
Like Jason Andrews, I am also an Arketi boomerang; in between, I was a vice president with Edelman, the world’s largest public relations firm. I was a client relationship manager and strategic lead for $1 million in annual revenue with various B2B clients.
Along with my teams, I have been recognized with dozens of TAG Marketing and PRSA Phoenix Awards over the years. Active in the Atlanta community, I have also served on several committees and boards, including the Technology Executives Roundtable (TER), Technology Association of Georgia (TAG), Women in Technology, TAG Marketing Society and the American Marketing Association’s Atlanta Chapter.
I hold a Master’s degree in Mass Communication from the University of Georgia and a Bachelor of Arts in English from Emory University. I’m married with a college-aged daughter who is a Wisconsin Badger. As a family, we are into major road trips and have driven as far north (from Atlanta) as Michigan’s Upper Peninsula, the south to the Florida Keys and the west to San Antonio.
Pleased to meet you virtually. I’m what you call a boomerang since I worked at Arketi, left for a while and returned because it’s such a great place to work. I’m Creative Director Jason Andrews, and I have more than a dozen years under my belt helping organizations conceptualize and activate communications through design. What does that mean? I help plan and bring comprehensive visual campaigns to life – ones that encompass both print and interactive solutions with a focus on strong user interface.
My background includes working for large traditional advertising agencies and public relations firms specializing in internal communications and B2B technology. Along with launching internal communications campaigns for several Fortune 500 companies, I have been the grateful recipient of multiple MarCom, W3, Ragan and Communicator Awards recognizing excellence in strategic marketing and communications across digital, video and print.
I graduated with a Bachelor’s degree in Fine Arts, focusing on graphic design and interactive media studies, from Miami University. I’m married and the father of two exuberant young boys, who keep me hopping outside of work. I am also a season ticket holder and founding member for Atlanta United FC since 2017.
Hello! I’m Charles Askew, Arketi’s interactive director. I’ve been with Arketi for nearly two decades and play a lead role in the development of all websites, digital tools, videos, animations and just about everything in between. Simply put, if there’s a digital element to be built or executed, our team of interactive developers and UX experts is who you want to work with.
My degree is in Graphic Design with a concentration in Web Design from the Art Institute of Atlanta where, fun fact, my personal website was awarded Best in Show of my graduating class.
Hey, so I’m Dan Earle, vice president at Arketi Group. I’m a marketing and public relations pro with over 10 years of experience building and activating integrated communications programs, branding solutions and interactive events. I’m known for applying marketing technology and automation to drive revenue for clients, which, combined with my PR know-how, make me a driver of Arketi’s integrated approach to B2B marketing.
I started my career at ABM, a national facilities company. I managed integrated campaigns for events and played an integral role in corporate branding, leading to numerous industry awards with the International Association of Business Communicators (IABC). I also led integrated marketing campaigns for Cloud Sherpas (now Accenture), a global cloud advisory and technology services company. Within that role, I was responsible for content development, event management and email campaigns for the company’s ServiceNow Business Unit.
I hold dual Bachelor of Arts degrees from the University of Georgia in Advertising and Spanish, as well as a Master of arts degree in Communication from Villanova. I’m married with two kids, whom I can thank for holding extensive conversations about Bluey, an Australian animated TV children’s show for those not in the know.
Hi there, I’m Erica England, APR. I’m a vice president at Arketi, but more importantly, I’m a heartfelt believer in the long-term value of public relations and a lover of all things B2B! For more than a decade, I’ve helped a variety of clients in the technology, hospitality, construction and transportation arenas tell their stories and position themselves for long-term success.
Before joining the Arketi team, I led all marketing initiatives for GuildQuality, an Atlanta-based SaaS company. I provided strategy and executed everything from lead generation and customer retention campaigns to public relations with trade and national media.
The American Business Awards recognized me as a 2016 Communications Professional of the Year, and in 2019 was honored by PRSA GA as a member of its inaugural 40 Under 40 class of 2019. Last but not least, I was named a Top Woman in Communications by Ragan and PR Daily in 2013.
I have a Bachelor of Arts degree in Communications and Advertising from Flagler College in Florida. I’m married, mom to a sweet dog named Pre (short for Steve Prefontaine) and a Peloton enthusiast.
Hey there, I’m Vice President and Director of Arketi’s Lead Nurturing practice Micky Long. This means I’m responsible for leading the project team, maintaining timelines and budgets and ensuring total client satisfaction. I have 30-some years of B2B technology marketing, public relations and analyst experience.
Before my Arketi days, I was the lead technology industry analyst with Aberdeen Group’s Strategic Service Management practice. I produced major research studies, conducted nearly 100 strategic briefings with software and technology vendors and was a lead speaker at conferences and webcasts within the technology community.
From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 qualified sales leads for a data storage company, to help revitalize the brand of an enterprise software provider, I know the ins and outs of marketing. While employed at Hayes, I was part of the initial team that grew the company from $12 to $170 million in two years.
I am active in the technology marketing community and have served on the Technology Association of Georgia (TAG) Marketing Society board. I am a past board member of the Southeastern Software Association, the Atlanta chapter of Sales and Marketing Executives International and the Executive Sales and Marketing Association. I have a Bachelor of Science degree in Communications from Temple University. I’m also married, enjoy restoring British sports cars and am papa to three dogs – a mixed pup, Shih Tzu and Samoyed, the newest addition.
Hi, I’m Vice President Judson Phillips. I’m the Director of Arketi’s Product Marketing practice and a corporate marketing executive with more than 20 years of experience in the B2B technology sector.
I have served as head of marketing for large and early-stage technology companies, helping them accelerate demand for their products and services, drive sales and increase brand awareness. I enjoy delivering sound, actionable strategic advice and effective, scalable implementation to clients.
My work with B2B software organizations accounts for more than $1 billion in post-acquisition shareholder value. Before joining Arketi, I was vice president of Marketing for healthcare technology startup BioIQ, which was acquired by LetsGetChecked. I also held vital executive product marketing and communications roles that led to the acquisitions of 2Order.com by Primus, Advectis by Xerox, Brightree by ResMed and Preparis by Agility Recovery.
I’m a graduate of North Carolina State University with a Bachelor of Science degree in Computer Science, I once dabbled in professional golf in Florida and was on the Tommy Armour mini-tour. I am married and have two adult sons.
Chief Creative Officer, Co-Founder
COO, Vice President