Supply chain software
SnapFulfil’s blog leverages credibility, frequency to deliver off-the-chain results
There’s no shortage of content available for those looking at supply chain software. From blogs to whitepapers, infographics to videos, logistics professionals are eager to share their knowledge – especially as the industry changes rapidly, and the COVID-19 pandemic put the supply chain function in the spotlight.
But with the average reader dedicating only seconds to a piece of content before deciding whether to continue reading, how can a supply chain company cut through the noise and offer insights that really capture a buyer’s attention?
SnapFulfil, a UK-based supply chain software company focused on small to mid-sized warehouses, came to Arketi with that question when it wanted to capture a North American audience. Our response: make your content credible, make it relevant, and make it frequent.
“If you want to be a thought leader, you have to have a thought” – that’s one of our team’s favorite sayings. Arketi launched the campaign with an in-depth brainstorm, digging into each SnapFulfil executives’ interests and areas of expertise. We used that information to start building a thought leadership platform, with headlines and content topics that connected executives’ strengths to broader supply chain trends.
We also took a deep dive into SnapFulfil’s existing blog to uncover whether its previous content was on-target, and see if there was a better way to consistently deliver the message that SnapFulfil was a viable retail supply chain expert. This process allowed Arketi to identify what content topics best aligned with SnapFulfil’s sales goals, and how we could further elevate them.
As Arketi developed a content strategy, we worked to ensure SnapFulfil’s blog would excel on three measurements:
INCREASE IN RETAIL INDUSTRY BRAND AWARENESS
ROI FOR EVERY $1 SPEND
NEW CUSTOMERS FROM ORGANIC SEARCH
Executive Vice President of North American Sales
In 12 months, Arketi produced 41 blog posts, designed to drive thought leadership and interest in SnapFulfil’s technology – 37% more posts than originally planned.
Several popular posts increased traffic through Google, familiarized readers with SnapFulfil’s C-suite and VPs, and drove prospects through the sales funnel. Within the program’s first year, SnapFulfil gained five new customers from its organic search results.
Plus, for each $1 spent on blog content development, SnapFulfil achieved $8 in revenue – an 800% ROI.
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.