CORE
February 2025
Some strategies never go out of style, and in 2025, we believe making the most of your content will take center stage as a Top B2B Marketing Trend.
That is why we are bringing back one of our favorite editions of Core highlighting Arketi’s Rule of Seven. This simple yet powerful framework helps marketers extend content across multiple formats and channels.
With nearly 70% of B2B buyers consuming content before ever engaging with sales, the challenge is not just producing content. It is making sure that content meets buyers where they are, whether in a long-form report, a short-form video, or a quick social media post. The Rule of Seven helps marketers do just that.
So how do you put it into action? Start by looking beyond a single asset and building a content strategy that works smarter, not harder, to reach and engage buyers.
Interested in a deeper look at our trends and how they apply to your 2025 marketing strategy? Then you need Arketi Eats!
Arketi Eats is a fast-paced, 25-minute session where we unpack each of our Top 10 B2B Marketing Trends. We’ll share real-world examples of our trends in action, insights from our 18th Annual Tech CMO Roundtable, and practical tips tailored to help your team achieve its 2025 goals. Whether we host a virtual walkthrough or visit your office for an in-person lunch and learn, Arketi will deliver the knowledge… and the refreshments!
Consider, for example, the hefty white paper. This particular asset is data-heavy, combines original and external research, and is often supplemented with case studies or detailed checklists on how to make use of the findings.
Done right, a white paper requires significant time, resources, and money. The lead writer might even interview several in-the-know sources to polish off the finished product.
You now have a carefully crafted 2,000-3,000-word masterpiece — one that will grab your prospect’s attention as they check emails and drink their morning coffee.
Is that the end of your months-long project? Not with the Rule of Seven!
The Rule of Seven encourages you to look beyond a singular piece of content and view it holistically. Consider, again, the white paper. More often than not, this robust asset is capable of being converted into at least seven different formats to meet the needs of several audiences.
Some of your readers have only two minutes to spare, and a succinct social post or video summary is all they have time to review. Others are more graphic-oriented and want lots of images to draw them in. Yet another set of readers will devour the white paper entirely and possibly even look to you as a subject matter expert on the topic.
To make the most of your content production and reach a wider audience, convert that white paper into:
We often like to say, “if your content can’t be converted into at least seven assets, you’re not thinking big enough!”
We asked four generations of B2B technology buyers about their buying habits, preferences, and what resources they turn to throughout the sales funnel. Their responses revealed how marketers can best reach and engage those who matter most: buyers who sign checks.
Bombarded by a nonstop flow of information and media, buyers’ attention spans are short. 15 seconds, 20 seconds, five minutes — the exact time varies person-to-person, but all marketers know the struggle of cutting through the noise to ensure your message is heard.
The Rule of Seven is all about diversifying your content so it can reach and engage audiences, regardless of channel or format. The content you put out costs plenty. So, rather than using it once and putting it on the proverbial shelf, rinse and repeat.
We guarantee — you’ll see more bang for your buck this way. And not only will you streamline how you produce content, but you’ll also reach a wider audience of buyers.
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Top 10 B2B Marketing Trends for 2025WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.
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