Consumer Pulse: 2023 Grocery Shopping Habits

Arketi Group’s 2023 Consumer Pulse on Grocery Shopping examined U.S. adults and their grocery habits – including, how, when, where and what they shop for.

The findings offer a unique perspective for industry stakeholders to better engage target demographics through a deeper understanding of their end-consumer.

The research revealed, even considering the impact of inflation, shoppers weigh factors beyond price alone. For example:

• Despite 81% of respondents living within 10 minutes of a grocery store, 57% regularly order groceries delivered.
• Of those, 73% prefer groceries delivered from a store over a warehouse.
• Shoppers prioritize sustainable practices as 86% say sustainability has at least some effect on their buying decisions.
• Localization is equally vital, with 80% of respondents saying it is important for stores to curate goods for their community’s specific needs.