Arketi Group “Back In The Game” Sponsoring Atlanta Ice Hockey Team


ATLANTA April 10, 2024Arketi Group, an award-winning business-to-business (B2B) public relations and digital marketing firm, announces its sponsorship of The Mermen, an Atlanta-based ice hockey team comprised of some awfully good players.

“Atlanta’s hotter than Hades, and we need as much ice as possible,” said Dan Earle, Vice President of Arketi and sometimes captain of The Mermen.

Dan Earle & Mike Neumeier in hockey jerseys

Arketi’s sponsorship choice was intentional since hockey is a strong metaphor for today’s B2B marketing and PR arena. The best teams couple experience with instinct and strive to improve upon their last game. Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.”

Savvy marketers accomplish this by using data-driven insights to develop a deeper understanding of today’s buyers and messaging that motivates. Then create winning campaigns rooted in driving revenue. B2B marketers take risks and try new ideas, seeing what works – and living by another Gretzky (and The Office’s Michael Scott) quote: “You miss 100 percent of the shots you don’t take.”

Today’s top B2B marketers “take lots of shots” to generate cutting-edge ideas, whether they ‘gamify’ their marketing campaigns or acquire and engage customers with thought-leadership executive visibility.

The Mermen is a men’s A-level team, which is the third-highest division in the Duluth Men’s Hockey League. On Saturday, April 27, Arketi is hosting a client viewing party at the Atlanta IceForum in Duluth from 3 to 5 p.m. to watch The Mermen take on the Kraken. For more information email

“When asked to sponsor, we thought, why not? I’ve seen these guys in action and can assure you this is no bush-league team – this is big-time beer league,” said Mike Neumeier, CEO of Arketi.

This news comes of the heals of the firm releasing the findings of its survey research, How We Buy: Four Generations Reveal How They Make B2B Purchasing Decisions and the launch of its interactive tool for users to explore the survey data at:

About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include CHEP, Cox Communications, Iron Mountain, Fiserv, NCR Voyix, METUS and Zyxel. For more information, call 404-451-7832 or visit