NEWS & AWARDS
PRESS RELEASE
Arketi’s in-house Studio combines strategy, creativity, and agility to deliver standout digital experiences.
ATLANTA – December 23, 2024 – Arketi Group is celebrating a banner end to 2024 with the launch of five feature-rich, user experience-driven websites for its B2B technology clients. Designed and coded by Arketi’s in-house studio, each website exemplifies the firm’s methodology combining creativity and functionality to create compelling digital platforms.
The newly launched websites include:
Crafted to engage users and increase time-on-page, each website features intuitive navigation, powerful visuals, and alignment with the latest web accessibility standards. Arketi’s agile design principles also ensure the websites are visually compelling, easy to maintain, and optimized to evolve with client needs in a fast-moving digital landscape.
“These five websites are more than a digital front door – they are strategic tools that connect brands with their audiences while meeting the highest standards for usability, access, and growth potential,” said Mike Neumeier, APR, CEO of Arketi Group. “Today’s websites are agile platforms capable of evolving alongside brands’ as they grow and engage customers throughout their lifecycle.”
A highlight of this milestone is the trio of global sites for Cantaloupe, a global technology leader powering self-service commerce. The U.S., U.K., and Latin America websites deliver tailored messaging while maintaining a cohesive global brand identity.
“Arketi delivered websites that not only reflect our brand’s innovative vision but also provide a seamless and engaging user experience,” said Elyssa Steiner, Chief Marketing Officer of Cantaloupe. “These new platforms make it easier for customers to explore our expanded portfolio of solutions, while ensuring our messaging and digital presence align with our global growth strategy. It’s a balance of creativity, functionality, and focus on the future.”
Two of the launched websites – for the National Technology Security Coalition (NTSC) and the TAG Education Collaborative (TAG-Ed) – also underscore Arketi’s breadth of experience working across today’s technology landscape. The NTSC site showcases the coalition’s leadership in advancing modern cybersecurity policies, while the TAG-Ed platform supports its mission of preparing students for careers in technology.
“These websites are essential tools that amplify our mission to strengthen our technology ecosystem,” said Larry Williams, President & CEO of TAG and NTSC. “Arketi’s support ensures NTSC and TAG-Ed can better engage their audiences, reach important community stakeholders, and provide meaningful value to members, students and the broader tech community.”
“The new NTSC website reflects our mission to unite public and private sector leaders in advancing practical and impactful cybersecurity policies,” said Patrick Gaul, Executive Director of the National Technology Security Coalition. “Arketi’s work provides us with a modern platform to share critical insights, engage with our stakeholders, and champion policies that strengthen cybersecurity nationwide.”
Discover more about Arketi’s creative studio and expertise in interactive development at www.arketi.com/expertise/interactive
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, NCR Voyix, Stryten Energy and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.