Monthly LinkedIn Live episodes feature conversations with leading marketers exploring today’s hottest B2B marketing and communications trends
ATLANTA – February 4, 2025 – Arketi Group, an integrated digital marketing and PR firm for B2B technology companies, announced the launch of its new LinkedIn Live series, Arketi Live in ’25.
The inaugural episode, “The Age of Interruption Marketing is Dead,” premieres at 1:30 p.m. ET on Thursday, Feb. 20. Hosted by Arketi CEO Mike Neumeier, APR, and Honeywell CMO Ron McMurtrie, this episode will explore why 2025 is the year of intent-based marketing and how today’s smartest marketers are using data and analytics to guide buyers through the sales journey.
“Arketi Live in ’25 will highlight the most important marketing and communications trends of the year, from intent-based strategies to the continued rise of video and the evolution of influencer marketing,” said Neumeier. “We aim to provide B2B marketers with actionable insights and fresh ideas to help them navigate today’s B2B buying and selling landscape.”
Each monthly, 30-minute Live in ’25 episode will feature one of Arketi’s expert B2B technology marketing practitioners alongside industry leaders, delving into topics such as crisis communications, the implications of AI, multi-generational communications, event marketing strategies, and much more.
Designed specifically for B2B professionals, the series will deliver actionable takeaways to help B2B marketers stay ahead of the curve. Arketi will publish key insights in its monthly newsletter, Core, following each episode.
Register for the inaugural episode of Arketi Live in ’25 here.
Subscribe to Core and stay up to date on the latest B2B marketing and communications trends here.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, Stryten Energy and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.