Arketi Group sponsors its namesake ice hockey team


ATLANTA – Feb. 12, 2019 – Arketi Group, an award-winning business-to-business (B2B) public relations and digital marketing firm, announces its sponsorship of appropriately named Arketi Group, an ice hockey team comprised of some awfully good players.

“Atlanta’s hotter than Hades, and we need as much ice as possible,” said Mike Neumeier, CEO of Arketi.

Arketi’s sponsorship choice was intentional since hockey is a strong metaphor for today’s B2B marketing and PR arena. The best teams couple experience with instinct and strive to improve upon their last game. Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.”

Savvy marketers accomplish this by using data-driven insights to develop a deeper understanding of today’s buyers and creating winning campaigns. They take risks and try new ideas, seeing what works – and living by another Gretzky quote: “You miss 100 percent of the shots you don’t take.”

Who says ice hockey can’t be sizzling-hot? Arketi Group Co-Principals Mike Neumeier and Rory Carlton proudly sport jerseys from the firm’s first-ever sports team sponsorship, Arketi Group ice hockey.

Today’s top B2B marketers take lots of shots to generate cutting-edge ideas, whether they ‘gamify’ their marketing campaigns or acquire and engage customers with chatbots.

Team Arketi Group is a men’s A-level team, which is the second-highest division in the Duluth Men’s Hockey League. Its first game of the season will be held at 9 p.m. Feb. 14 at the IceForum in Duluth, GA.

“When asked to sponsor, we thought, why not? I’ve seen these guys in action and can assure you this is no bush-league team – this is big-time beer league,” said Rory Carlton, COO of Arketi.

About Arketi Group

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, Featurespace, Mobile Labs, NCR and Snapfulfil. For more information, call 404-929-0091 ext. 210 or visit