ATLANTA – Nov. 15, 2023 – Arketi Group was recognized for its exceptional public relations and marketing results alongside its B2B technology clients with no less than 10 Phoenix Awards and Awards of Excellence at the annual PRSA Georgia Celebration.
“This year’s Phoenix Awards marks nearly two decades of being recognized by PRSA Georgia for our outstanding work on behalf of clients and partners,” said Mike Neumeier, APR, CEO of Arketi. “To be honored by our fellow public relations and marketing practitioners is a testament to the creative, powerful campaigns we help our clients build and execute. It is their collaboration and trust that enables us to achieve our full potential and execute these award-winning programs.”
Clients earning recognition include Agilysys, DefenseStorm, Fintwist, Iron Mountain Kenco, Korber Supply Chain and Stryten Energy. The Phoenix Awards and Awards of Excellence were presented in the following categories:
Public Relations Program – Media Relations – Business to Business: Kenco partnered with Arketi Group to elevate its brand awareness and establish a robust public relations program, which ultimately resulted in multiple awards, speaking opportunities and earned media coverage – including publications such as The Wall Street Journal, SupplyChainBrain, Inbound Logistics, Modern Materials Handling, Chain Store Age and Food Logistics magazine
Marketing – Business to Business – Financial Services: An evolving financial services landscape opened the door for DefenseStorm to expand its market presence, reach new audiences and, ultimately, close more deals. Our initiative to reimagine its go-to-market strategy netted DefenseStorm a new brand, messaging, website, sales enablement tools and, importantly, customer and prospect engagement.
Webcasts: Entering its 5th year, Iron Mountain once again partnered with Arketi to develop an educational webinar series that established it as a trusted source for best practices and emerging trends. Attendance soared in 2023, but even more impressive, our program generated a $200+ million sales pipeline leading to $36+ million in influenced bookings for Iron Mountain.
New Digital Platform: Körber Supply Chain and Arketi Group partnered on a Big Idea! to develop a digital tool for supply chain professionals to input data and benchmark their organization’s performance. The custom-built tool would capture invaluable content for Körber’s sales team, messaging, social marketing and thought leadership. Since launching, the platform has captured more than 740 sales leads and 23,000 impressions via organic social media.
Digital Publications: Agilysys and Arketi partnered to develop and share a cornerstone, high-impact publication at its Inspire23 User Conference. Branded the Agilysys Little Black Book of High Return Hospitality, the printed hardcover secured Agilysys’s position as a trusted industry thought leader, engaged 4,000+ customers and prospects and improved overall marketing campaign results.
Public Relations Program – Media Relations – Business to Business: Looking to share its unique perspective and thought leadership, Stryten Energy engaged Arketi Group to establish itself as an authority on stored energy technologies. Our combined efforts secured significant earned media coverage, which we then merchandized to engage Stryten Energy’s customers and prospects.
Marketing – Business to Business – Products: Fiserv and Arketi partnered to develop and launch the 2022 and 2023 editions of its quarterly Gift Card Gauge. The campaign continues to deliver media relations success, inspire new sales enablement tools and drive engagement with Fiserv’s prospects and customers.
Creative Tactics: With an end-of-year conference approaching, DefenseStorm engaged Arketi to develop a creative campaign that captured 45+ qualified sales leads, 600+ landing page visitors and an above-average advertising click-through rate.
Research/Evaluation: Körber Supply Chain partnered with Arketi to conduct a survey of consumers for insights into eCommerce supply chain trends. Branded the State of Shipping & Returns 2023, the results were used to advance Körber’s thought leadership and capture 90+ sales leads.
Websites: Fintwist, a financial technology pioneer revolutionizing how employees are paid, needed a uniquely tailored website to address two very different audiences: employers and employees. Partnering with Arketi, the fintech was able to launch a website that decreased bounce rates, increased time on page and featured new messaging aligned with its buyers’ and users’ journeys.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brightwell, Cox Communications, Iron Mountain, Intradiem, Purchasing Power and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.