NEWS & AWARDS
PRESS RELEASE
ATLANTA – May 15, 2024 – Cantaloupe, Inc. (Nasdaq: CTLP), a leading provider of end-to-end technology solutions for self-service commerce, engaged Arketi Group to deliver powerful, compelling creative campaigns, content and its newly refreshed website.
Cantaloupe, a fellow member of FinTech Atlanta, needed an agency partner capable of executing its B2B brand across a variety of creative materials to support its ongoing digital marketing and branding efforts. It also sought a partner with deep expertise in UX design, interactive development, motion video, animation and brand storytelling.
The company selected Arketi Group for its decades of experience helping B2B retail technology providers amplify their brands and utilize creative marketing tactics to generate bottom-line results. The firm’s digital experience also made it an ideal partner to finalize and launch its refreshed website, which serves as a building block for Cantaloupe’s international, multi-regional websites.
“Our partnership with Arketi enabled us to build and launch a new website that’s faster, easier-to-manage, and encourages users to bounce less and engage more,” said Elyssa Steiner, CMO of Cantaloupe. “It was important for us to partner with a firm who could not only get up-to-speed on our brand quickly but was also able to conceptualize our brand for any tool, format or channel.”
“Branding is the visual articulation of what your business stands for, especially when it comes to a firm’s purpose or promise to customers,” said Mike Neumeier, APR, CEO of Arketi Group. “Our integrated team helps B2B technology companies elevate and authentically communicate their brand across the entire marketing and PR spectrum.”
About Cantaloupe Inc.
Cantaloupe, Inc. is a global technology leader powering self-service commerce. With over a million active locations, processing more than a billion transactions every year, Cantaloupe is enabling businesses of all sizes to provide self-service experiences for consumers. The company’s vertically integrated solutions fuel growth by offering micro-payments processing, enterprise cloud software, IoT technology, as well as kiosk and POS innovations. Cantaloupe’s end-to-end platform increases consumer engagement and sales revenue through digital payments, consumer promotions and loyalty programs, while providing business owners increased profitability by leveraging software to drive efficiencies across an entire operation. Cantaloupe’s solutions are used by a variety of consumer services in the U.S., Europe, and Australia including vending machines, micro markets and smart retail, EV charging stations, laundromats, metered parking terminals, amusement and entertainment venues, IoT services and more. To learn more about Cantaloupe, Inc., visit cantaloupe.com or follow the company on LinkedIn, Twitter, Facebook, Instagram or YouTube.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brightwell, Iron Mountain, Kenco, Purchasing Power, Stryten Energy and Zyxel Communications. For more information, call 404-451-7832 or visit https://arketi.com.
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