Headquartered in Houston, MCi’s technology enables the world’s largest producers to better manage and control their contract labor, equipment and materials spend, while also providing contractors with a streamlined user experience and centralized invoicing. Arketi is helping MCi reach both its target audiences through strategic media relations and executive thought leadership.
“Arketi Group’s public relations expertise is actively helping us reach key stakeholders and buyers through a strategic thought leadership program that secured organic coverage in several industry media outlets,” said Charity Aráoz, vice president of marketing at Management Controls, Inc. “The team at Arketi understands B2B and how to translate our complex world into an engaging, relatable narrative for media and their audiences.”
Founded in 1989, MCi helps owners better manage and support their contract workforce through its myTrack® Platform. With an easy-to-use and personalized interface, myTrack provides automated contract compliance alongside a real-time, holistic view of labor, equipment and materials spend. This enables companies to increase savings, streamline processes and improve the overall contractor experience.
“For more than 30 years, Management Controls has helped business owners and contractors streamline collaboration and build mutually beneficial relationships,” said Erica England, APR, vice president at Arketi Group. “The MCi team has a wealth of experience and knowledge to draw from. Our mission as MCi’s public relations partner is to share that expertise in a way that engages and excites others to want to learn more about the company and its technology.”
About Management Controls
Management Controls, Inc. (MCi) helps companies obtain better visibility, control, and productivity from their contract workforce. MCi’s myTrack Platform provides automated contract compliance as well as a holistic view across their entire labor, equipment, and materials spend. myTrack’s real-time data can be proactively applied to optimize performance and safety for routine maintenance, turnarounds, capital projects, and operations. With the powerful addition of MCi’s Insights-as-a-Service and its managed service offering, companies can leverage MCi’s 30+ years of experience to get even more out of myTrack, as well as identify opportunities to improve site productivity overall. For more information, please visit: https://www.managementcontrols.com/.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, Fiserv, Purchasing Power, Stryten Energy and Zyxel. For more information, call 404-451-7832 or visit https://arketi.com.