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As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area.
In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the business-to-business technology sector.
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The roundtables were divided into two sessions. In the first, participants were asked to discuss the outlook for their industries in general, and their organizations in particular; how they saw their marketing budgets, goals and priorities for 2012; and what they viewed as the challenges in the coming year. While opinions varied, occasionally quite widely, some consistent themes emerged:
- Doing more with less – even for those who anticipated a marketing budget increase
- Putting the buyer’s needs first – as a way to avoid “prospect fatigue”
- Balancing the marketing mix – while experimenting with new tactics
- Making metrics matter – and learning from the results
- Content marketing and social marketing – overlap or convergence?
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 | DOWNLOAD your advance copy of The Outlook for Business-to-Business Technology Marketing in 2012 here. |
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Core subscribers are being given a sneak peak at the proceedings from this event, which are scheduled to be released publicly next month. We encourage you to download an advance copy of The Outlook for Business-to-Business Technology Marketing in 2012, and let us know what you think about the topics discussed and the trends that emerged. Sincerely,
Arketi Group
core@arketi.com Thanks for reading Core. If you liked this article, please share it! And please send your comments, compliments and criticisms to us at core@arketi.com. | 
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