Core
It’s the Great Pumpkin, Arketi Group!
Every year, we like to kick off Halloween with a little healthy competition – otherwise known as the Annual Arketi Pumpkin Carving Contest. To keep the creative juices flowing, we split into teams of four and carved, painted and decorated what we think are some pretty awesome pumpkins! From gruesome creatures to celebrities to breaking news, you never know what you might find.
Team 1: Orange is the New Black
Team 2: Rock the Vote
Team 3: Best Supporting Pumpkin
Team 4: Spooky Ice Bucket Challenge
But before we can crown a winner, we need your help. The good news? Voting is simple!
Please vote for your favorite Arketi creation with just a click of the mouse or tap of the screen. VOTE NOW
Thanks for reading this issue of Core. Please send your comments, compliments or criticisms to core@arketi.com.
And, of course, if you have questions, or need help carving a pumpkin or with any other marketing or PR tasks, call us at 404.929.0091 x202.

Bulletproof Your Marketing Budget
How to build the case, lead the conversation and convince the C-suite
As marketers, we’re all familiar with the adage “Half my advertising dollars are wasted – I just don’t know which half.” During the past decade, our CEOs and CFOs have given up worrying about which half it is – they’ve just slashed the marketing budget, and left you to figure out where to make the savings.
So if you want more budget, you’d better have a bulletproof case for it.