Our summer reading list
Summer is in full swing, filled with road trips, beach getaways and lazy Sundays. Kick back with the Arketi team’s favorite summer reading picks for the communications pro.
From tried-and-true classics to new releases, there’s sure to be something to pique your interest.
So let us help you enjoy your summer vacation, and head back to the office with a new perspective.
Our collection of recommended business books are guaranteed to elevate your knowledge on providing exceptional customer experience, a business technique or ideology. Whether you're in the office or on the beach, our summer reading list has a book for everyone.
Use our list to jump to a specific book
Arketi Group asked 23 leading B2B SEO experts to tell us their strategies for success.
They told us what's working these days, what's not – and what techniques they're using to get their clients the most bang for their SEO buck.
Get an insider's look at what makes the world's best B2B SEO brains tick.
by Florence Isaacs
Isaacs takes her own advice and offers a very personal and very engaging view of an etiquette practice many would prefer to forget. Arketian Mike believes manners go a long way in business, he said, “There is nothing like a handwritten note. It shows true effort and is timeless. Not sure how to start or what to say? Check out [this book]. I’ve had mine for nearly 20 years, a gift from my wife as I recall, and it has never let me down.”
by Jonah Berger
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger reveals the secret science behind word-of-mouth and social transmission. Arketian Star shares, “Contagious captures what every good marketer knows: people listen to other people. Interesting read on what makes ideas popular in the modern world.”
by Mobile Labs
Mobile devices changed the world of business forever. With an increased dependency on apps by consumers, the need for agile app development with nothing short of top-of-the-line quality is crucial to stay competitive in the ever-evolving business world. To stay at the top of the game, developers must abandon the old ways of the past. Arketian Rory recommends this eBook and points out, “This is a great resource with insights and tools in the competitive mobile app development space.”
by Ann Handley
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer... top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. Arketian Micky recommends this read, saying, “It’s a great read on the importance of telling stories and writing better business content.”
by Stuart Scott
Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was both a labor of love and a love letter to life itself. Not only did Stuart relate his personal story—his childhood in North Carolina, his supportive family, his athletic escapades, his on-the-job training as a fledgling sportscaster, his being hired and eventual triumphs at ESPN—he shared his intimate struggles to keep his story going. Arketian Jackie shares, “Whether you’re a sports enthusiast, have a strong appreciation of the journalism field or know anyone who has won or “lost” the battle against cancer, [this book] is worth the read. Scott’s personal story shows how it’s possible to remain resilient, creative and thankful in the midst of life’s real challenges.”
by Dale Carnegie
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Arketian James attributes this book to being helpful in many facets of life, he explained, “In life, you’ll read the occasional book that solidifies truths you’ve long known but haven’t fully appreciated. Carnegie does that with his timeless instructions on leadership, management and collaboration.
by Brian Dean
Dean shows you what three things are vital when boosting your SEO rankings. (Hint: it’s not posting a bunch). He discusses in depth what he does to improve his site visitors, how he promotes content, mistakes made along the way, etc. All in a easy to read and free ebook! Arketian Cody, our SEO analyst who knows a thing or two about the topic, says, “Solid SEO strategy advice that really does work. Excellent for attracting new eyes to a website.”
by Jay Baer
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. Arketian Erin shares, “I’ve been taking this book on roadtrips this summer, great read that provides a framework for handling complaints and managing expectations!”
by Stephen King
Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work. Arketian Micky is a fan of the author and explained, “Whether you like his work or not, there is little doubt that he knows how to craft a compelling story and has a unique command of the language. Reading the two together can be seen as a twisted but intriguing view of writing as a craft.”
by Adam Grant
In Originals, [Grant] again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?” Arketian Jim shares, “Many of us strive to think outside the box, but how far outside can we go? Originals is a great source for the creative professional and non-conformists.”
by Bill McGowan
Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It's essential to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language -- both verbal and nonverbal. Arketian Erica says, “This book details how to create a great pitch from start to finish, definitely a must read for anyone in communications.”
by Phil Knight
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Arketian Mary Rose shares, “The term ‘startup’ has been synonymous with young innovative tech company, but startups of all sizes and across all industries face many of the same challenges. Find out how taking the unconventional path helped drive Nike to be one of the most profitable and recognized brands today.”
by Robert Leaf
The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions. Arketian Elizabeth shares, “Leaf is a PR master and his life is a testament to how the industry has always been important and continues to evolve over time.”
by Michael Brenner and Liz Bedor
This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. Arketian Cody shares, “Great advice on calculating ROI that can be applied to SEO, PR and almost all marketing activities.”
by Clara Shih
Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today’s leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects. Arketian Mary Rose shares, “As consumers rely on social media for both news and as their top channel for venting, this book helps businesses meet customer expectations without feeling overwhelmed.”
by Ed Zitron
This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency or run in-house for another company. You’ll learn the core skill of the business: pitching. Written by a PR veteran who has done it all, [this book] is an honest, direct guidebook to Public Relations and how to survive your first years in the business. Arketian James, “[This book] provides an unfiltered look into the less than glamorous lives of public relations practitioners. A recommended read for those just beginning their PR careers.”
by Ram Charan
The best CEOs have a knack for bringing the most complex business down to the fundamentals — the same fundamentals of the family shoe shop. They have business acumen — the ability to focus on the basics and make money for the company. What the CEO Wants You to Know captures these insights and explains in clear, simple language. Arketian Rachel says, “It gives an interesting perspective, especially to a younger professional.”
As the volume of business data grows exponentially, physical and electronic records management can’t be ignored. The problem is especially acute for small businesses, which often lack the knowledge and resources to handle the data deluge.
Recall, the global leader in document management, enlisted Arketi Group to generate awareness among SMBs. And the effort paid off, generating $290,000 in sales pipeline from a single webinar alone.