BtoB lead generation and nurturing
There's no doubt that a great message and website are key elements in generating awareness and buyer preference.
But your message must do more than entertain or create recognition – to make a difference, it must reach the heart of what motivates customers to buy.
Creative is important, yes – but in lead generation, especially, it's only one of many elements that must be orchestrated to deliver success:
- The right database, so that the correct targets are being reached
- Strong calls-to-action, so that the targets are spurred to respond
- Rules for scoring and qualifying prospects to identify where they are in the sales funnel at any time
- A lead nurturing strategy that delivers interesting, relevant content to prospects, tailored to their stage of the buying cycle
- ... all driven by a marketing cloud solution, so that complete campaigns can be built, maintained, monitored and refined.
With Arketi Group, you have these components in hand - you have the foundation for campaign success. Our lead generation and nurturing services integrate online and offline channels to generate leads. They include:
- Advertising (print and online)
- Direct mail
- E-mail marketing
- Interactive programs (landing page development, PURLs, and more)
- Marketing cloud solutions and consulting
- Newsletters (print and online)
- Tradeshows and event support
- Search marketing (organic and paid)
- Website and online presence
You'll find more of our thinking on this topic in an issue of our newsletter, Is your marketing content strategy still one-dimensional?
Lead generation and nurturing is just one offering within our digital marketing practice area. Read about our other offerings:
or return to the BtoB digital marketing overview.