BtoB lead generation and nurturing
There's no doubt that a great message and website are key elements in generating awareness and buyer preference.
But your message must do more than entertain or create recognition – to make a difference, it must reach the heart of what motivates customers to buy.
Creative is important, yes – but in lead generation, especially, it's only one of many elements that must be orchestrated to deliver success:
- The right database, so that the correct targets are being reached
- Strong calls-to-action, so that the targets are spurred to respond
- Rules for scoring and qualifying prospects to identify where they are in the sales funnel at any time
- A lead nurturing strategy that delivers interesting, relevant content to prospects, tailored to their stage of the buying cycle
- ... all driven by a marketing cloud solution, so that complete campaigns can be built, maintained, monitored and refined.
With Arketi Group, you have these components in hand - you have the foundation for campaign success. Our lead generation and nurturing services integrate online and offline channels to generate leads. They include:
- Advertising (print and online)
- Direct mail
- E-mail marketing
- Interactive programs (landing page development, PURLs, and more)
- Marketing cloud solutions and consulting
- Newsletters (print and online)
- Tradeshows and event support
- Search marketing (organic and paid)
- Website and online presence
You'll find more of our thinking on this topic in an issue of our newsletter, Is your marketing content strategy still one-dimensional?
Lead generation and nurturing is just one offering within our digital marketing practice area. Read about our other offerings:
or return to the BtoB digital marketing overview.
5 steps to automate your B2B marketing
How to get the most from your marketing cloud investment
Congratulations. After months of diligent research, numerous requests for advice posted to your LinkedIn groups, and careful review of the budget, you’ve taken the big step and committed to a marketing cloud platform.
It’s time to take your B2B marketing efforts to the next level, start reeling in those leads and basking in praise from the sales team. Or not.…