EXPERTISE
PUBLIC RELATIONS
Arketi Public Relations

B2B TECHNOLOGY PR

For some, public relations is all about media clips and “ink,” but at Arketi, we take a longer-term view. We know B2B public relations extends far beyond press releases and media coverage.

Public relations shapes how our audiences perceive us, and it’s those massively impactful shifts in perception that define our success. Coverage is one tool to secure or advance your position, but audiences have more freedom and choice than ever, and the same goes for how we approach engaging them.

That’s why Arketi views PR through an integrated lens. When you work with us, you know the basics are covered – news releases are drafted, pitches are going out and you’ve got media hits to show the CEO – but we’re also helping you keep the bigger picture in mind.

Our award-winning approach to B2B public relations sets you and your team up for success. We’ve worked with companies ranging from challenger brands creating tomorrow’s innovations to established technology leaders. Each will tell you they trust Arketi to deliver PR that makes a difference to their business and nurtures relationships that matter.

WHAT WE DO

Arketi specializes in public relations and digital marketing, but we’re tactic-agnostic. We seek to apply whatever approach will best help you achieve your goals. When it comes to PR, our metrics-proven, results-based process draws on a broad set of tools:

Science: knowing whom to talk to. Art: knowing what to say.

Our approach to media and analyst relations is built around the News Bureau, a customized outreach engine for analysts and media. Together, we establish your News Bureau to unearth and elevate the stories deep within your organization. This generates a steady stream of news and content to ensure you are shaping conversations, rather than following them.

Our team of media and analyst relations professionals help you identify and engage key publications, outlets, organizations and stakeholders to influence public perception and attitude. It’s a powerful synthesis of:

  • Strategic media outreach and engagement
  • News amplification
  • Thought leadership
  • Awards and speaking opportunities
  • Media and analyst tours
  • Tradeshow support
  • Case study, news release and media kit development

At the end of the day, PR helps you expand awareness of your company so you can sell more of your products and/or services to more buyers. Our results-driven approach is designed to track and share these metrics with you and your organization.

To be a thought leader, you need a thought. We’ll help.

A successful B2B thought leadership program offers authentic knowledge and insights to build trust with your audience. Arketi helps your chosen experts deliver original insights to encourage action or change – all by providing them with perspectives and education they couldn’t get anywhere else.

Arketi can help your experts – whether established executives or up-and-comers – show the industry what you know. We’ll create your compelling thought leadership platform using a mix of:

  • Industry and business awards programs
  • White papers, bylined articles and op-eds
  • Company-sponsored survey campaigns
  • Speakers bureau
  • Special events
  • Community relations

A well-crafted thought leadership program isn’t about ego-stroking. It’s about brand-building.

What’s the value of social in B2B? Do customers even read my LinkedIn posts?

If you’ve got questions like these on your mind, or just want a second opinion, Arketi can help. Our process evaluates your company’s social media landscape so we can create and execute a plan that works for you and hits home with your target audience.

We build social media strategies and plans rooted in activities that produce business results, not just hype. This plan becomes an integral part of your overall PR and marketing strategy, ensuring a coordinated approach to social media activities. This might include:

  • Blog creation and maintenance
  • Online community or user-group building
  • Interactive videos and animations
  • SEO-enhanced content marketing
  • Social post development and distribution

Ensuring your message is tomorrow’s headline.

Arketi has two decades’ experience in training and equipping executive teams to stay on-message and on-brand when engaging with media. Our full- and half-day media training workshops introduce spokespeople to behind-the-scenes media relations strategies, what to expect in an interview and common media personas. We also conduct multiple recorded mock interviews to prepare them for any style of interview and media personality.

We then coach your spokespeople for secured media opportunities with advance briefing sheets, prep calls and additional media training if needed. We staff interviews to ensure accuracy, leverage our relationship with the reporter and assist with follow-up or clarification. Then, we maintain contact with the reporter to monitor for final placement and maintain an open line of communication.

Leveling up sponsored content to maximize your investment.

Sponsored content is a powerful tool for public relations. It’s a guaranteed placement, and you get to control the message. Can it get any better?

When you work with Arketi, the answer is yes. Too many sponsored content programs fall flat because the message is undefined. We don’t create content in a vacuum. Instead, Arketi helps you develop a robust content vision to guide your program from start to finish.

Translating from vision to reality, Arketi’s team of media professionals and content development specialists collaborate with your subject-matter experts and thought leaders to create impactful content. We also find the perfect home for your audience to engage with your sponsored content quickly and easily.

Arketi’s integrated approach to sponsored content also enables us to extend your program’s value beyond readership. We can help you track and engage leads, drive the customer journey and convert prospects to customers.

Nothing will ever replace the power of a one-to-one connection.

The ability to make your presence known, and felt, at conferences and events can make the difference between closing a deal or losing it. Arketi can help you maximize your investment – from industry tradeshows to intimate gatherings and user conferences. We know what it means to make a splash, and we’ve been doing it for clients for decades.

Depending on the strategy or campaign, Arketi’s public relations specialists can help you get your spokespeople and executives front-and-center with those who matter most to your business. Whether you’re looking for media interviews, awards, speaking opportunities or product demos, Arketi has done it all and then some.

Crisis: It’s not a matter of if, but when.

Although the scale and impact of each is different, crises share a single, unrelenting principle: they divert resources away from the tasks that move your company forward. Having a well-developed plan for when a crisis occurs is the first step to ensuring an organization will survive it.

Arketi’s custom-built plans provide the tools needed to effectively manage each stage of a crisis from beginning to end. Working together, Arketi helps you establish a Crisis Management Team and the internal and external communications needed to respond to any scenario.

OUR EXPERTISE IS TRUSTED BY

COX
DefenseStorm
Dfin
Kenco
NCR
Sprint
Zyxel
HOW WE DO IT

Our reputation as one of the best B2B PR agencies in the country is built on two pillars: our adherence to strict ethical guidelines, plus our work with an extensive network of journalists and media – from industry publications targeting B2B niches to top-tier national news organizations – with whom we’ve invested years building trusted relationships.

Arketi’s integrated approach to public relations incorporates and syncs our efforts with your current marketing campaigns. We understand how to make the most of your PR investment and resonate with your audience. Using transparent, ongoing measurements and reporting guides, we push our PR programs to drive leads and convert prospects into customers.

A true public relations agency knows media placements are great, but completing business objectives and driving revenue is better. That’s what we’re all about at Arketi.

FLEETCOR is dedicated to moving the payments industry forward and sharing its expertise. Our partnership with Arketi is helping to position the FLEETCOR brand among fintech leaders and is opening up opportunities for FLEETCOR to contribute to important stories shaping the industry.

Chad Corley

VP of Corporate Communications

FLEETCOR

GET IN TOUCH

WHERE MARKETING GENERATES REVENUE

When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.

Let’s get started.

PUBLIC RELATIONS
RESOURCES

Five Principles for B2B Public Relations

The evolution of public relations is real. Emerging tech, audience expectations and our changing media landscape have all joined forces to upend PR as we knew it.

Download the eBook now
Five Principles for B2B Public Relations

Standing out in a crowded space

It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group and Cox Automotive.

Read the Cox Business case study
Standing out in a crowded space

The business of purpose: finding, activating and nurturing your company’s why

Arketi Group believes that if business leaders want to make a difference in the world while establishing a successful, long-lasting company, purpose is critical to making that vision a reality.

Read the CORE
The business of purpose: finding, activating and nurturing your company’s why

MAKING THOUGHT LEADERSHIP POSSIBLE

How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?

Read the NCR Retail & Hospitality case study
MAKING THOUGHT LEADERSHIP POSSIBLE

Five Principles for B2B Public Relations

The evolution of public relations is real. Emerging tech, audience expectations and our changing media landscape have all joined forces to upend PR as we knew it.

Download the eBook now
Five Principles for B2B Public Relations

Standing out in a crowded space

It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group and Cox Automotive.

Read the Cox Business case study
Standing out in a crowded space

The business of purpose: finding, activating and nurturing your company’s why

Arketi Group believes that if business leaders want to make a difference in the world while establishing a successful, long-lasting company, purpose is critical to making that vision a reality.

Read the CORE
The business of purpose: finding, activating and nurturing your company’s why

MAKING THOUGHT LEADERSHIP POSSIBLE

How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?

Read the NCR Retail & Hospitality case study
MAKING THOUGHT LEADERSHIP POSSIBLE

Five Principles for B2B Public Relations

The evolution of public relations is real. Emerging tech, audience expectations and our changing media landscape have all joined forces to upend PR as we knew it.

Download the eBook now
Five Principles for B2B Public Relations

Standing out in a crowded space

It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group and Cox Automotive.

Read the Cox Business case study
Standing out in a crowded space

The business of purpose: finding, activating and nurturing your company’s why

Arketi Group believes that if business leaders want to make a difference in the world while establishing a successful, long-lasting company, purpose is critical to making that vision a reality.

Read the CORE
The business of purpose: finding, activating and nurturing your company’s why

MAKING THOUGHT LEADERSHIP POSSIBLE

How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?

Read the NCR Retail & Hospitality case study
MAKING THOUGHT LEADERSHIP POSSIBLE