How do you build a brand for a newly-renamed company when many of its products have better-known names than their parent?
Here’s how Aptean and integrated BtoB agency Arketi Group brought order to chaos – and $21 million to the funnel.
Staffing agencies all make the same bland claims. And their marketing looks alike too – happy smiling stock people in impossibly shiny offices.
Ohio-based Alliance Staffing Solutions told Arketi Group they dared to be different. And now they're delighted with attention their print campaign is garnering.
Doesn't it just make you want to pucker up?
by James Cochran
by Mike Neumeier, APR
by Kristen Fowler
Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on business-to-business B2B technology public relations and digital marketing for business-to-business products and business services, BtoB product marketing, and technology marketing. Arketi Group specializes in business-to-business digital marketing and PR, technology marketing and public relations, and B2B marketing, helping business-to-business and technology firms with advertising, marketing, public relations (PR), social media, thought leadership, branding, marketing communications, strategy, website design (also known as web site design), interactive, demand generation, content marketing, lead generation, marketing automation and lead nurturing.