Welcome to Arketi Group, where we specialize in
that helps BtoB companies generate revenue and accelerate growth through intelligent strategy, messaging, public relations, digital marketing, branding, and lead generation and nurturing.
We do this by first, helping the Marketing team craft and deliver a compelling message that resonates with the market; and then, creating an environment where Sales has what it needs to sell.
The Outlook for BtoB Marketing in 2013
More than 50 PR and marketing executives give their forecast for the year to come. What's hot, what's not – and what to watch out for.
Companies of all sizes are embracing cloud computing and its benefits: on-demand flexibility and enhanced security.
As the global supply chain continues to expand, so does the need to finance it.
Xerox Litigation Services
E-Discovery helps reduce cost and increase efficiency in the legal discovery process.
Lighting automation significantly reduces energy usage and delivers meaningful cost savings.
TECHNOLOGY ASSOCIATION OF GEORGIA
Georgia leads across a broad spectrum of technology sectors.
The market potential to automate the physician check-in process is huge.
With the onset of Web 2.0 applications, companies today face a growing number security threats.
As reforms increase access to healthcare, it's becoming even more important for hospitals to manage costs...
All too often employees' eyes glaze over when a manager mentions ethics, because they think it's boring. Not any more.
Social media is quickly becoming one of the most important ways to communicate with influencers, customers and traditional reporters.
XEROX MORTGAGE SERVICES
The mortgage industry has been going through some interesting times...
Consumers making a customer service call are already predisposed to having a bad experience...
We recently went through a business transformation that forced us to define and focus on who and what we are...