ATLANTA –  Oct. 20, 2025 – Arketi Group, an integrated marketplace and workplace communications firm, and Fiserv, Inc. (NYSE: FI), a global leader in payments and financial technology, were honored with a 2025 Gold MarCom Award for their collaborative work on the 22nd Annual Prepaid Consumer Insights Survey.

Recognized in the Strategic Communications | Communications/Public Relations | Research/Study category, the award celebrates programs that pair rigorous research with purposeful storytelling. For more than half a decade, Arketi and Fiserv have partnered to bring forward insights that help merchants understand – and stay ahead of – shifting consumer preferences.

This year’s survey, based on responses from 1,000 U.S. consumers, revealed that 70% plan to use prepaid products in 2025, with increased frequency and higher spend. The takeaway for merchants: prepaid is a year-round revenue driver and loyalty engine.

Arketi helped field the survey and translate the results into a strategic communications campaign that resonated with audiences across retail, fintech, and payments.
“Fiserv’s annual research sets the bar for data-driven thought leadership,” said Mike Neumeier, APR, CEO at Arketi Group. “This collaboration shows what’s possible when insights are backed by strategy and brought to market with purpose.”

The MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP), recognize excellence in marketing and communication, celebrating creative achievement and industry impact across print, digital, and strategic communications. View the 2025 winner’s gallery here.

About Arketi Group
Arketi Group is building a next-generation B2B agency platform that helps business-to-business technology organizations generate revenue and accelerate growth through both marketplace and workplace communications. This includes capabilities in digital marketing and demand generation, public relations, messaging, branding, culture alignment, employee engagement, and change management — ensuring organizations achieve internal alignment and market impact. Recognized as a Chief Marketer “B2B Top Shop” and “Chief Marketer 200” firm, Arketi serves companies including CHEP, Cox Communications, Fiserv, Novelis, Stryten Energy, and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.