A REVITALIZED BRAND DEMANDS A HIGH-PERFORMING WEBSITE

FROM IDEAS TO IMPACTFUL CLICKS

Cantaloupe turned to Arketi to design and build a high-performing, scalable website aligned with its growth ambitions.

The engagement began with an Unearth Workshop to align priorities and identify success metrics. From there, Arketi conducted deep research into existing website analytics, content performance, competitors, and industry trends. The result: a production plan to deliver a site that would serve as a true lead-generation engine.

With an ambitious roadmap in place, we set aggressive KPIs for launch:

• Increase new and returning users by 5%
• Boost average session duration by at least 25%
• Grow page views by 50%+
• Consolidate three regional sites — U.S. & Canada, U.K., and Mexico/LATAM — into a single, multilingual experience

Cantaloupe’s audience spans micro-market and small business operators to mid-enterprise buyers. To meet that range, we blended a B2C-inspired visual experience with B2B-level depth, creating a site that’s intuitive for everyday users and content-rich for decision-makers.

From there, we set out to design and develop the website. Key elements of our work together included:

• Brand Integration: A vibrant digital identity with modern typography, custom icons, curated imagery, and messaging aligned to Cantaloupe’s refreshed brand.
• Unified Architecture: A simplified navigation and content hierarchy optimized for the buyer’s journey.
• Responsive Design: Wireframes transformed into layouts that engaged both operators and enterprise buyers.
• Global Reach: Localized versions for U.K. and LATAM audiences.
• Performance Optimization: A scalable CMS, integrated marketing platforms, and rebuilt Resources Center to handle heavy traffic and deliver high-value content.