Product marketing sits at the core of all successful B2B companies. It is the glue that binds sales, marketing, and product teams to ensure each are aligned and marching to the same beat.
Arketi Group’s Product Marketing practice empowers B2B technology companies to stand out in the market, launch products effectively, reach ideal prospects, and drive revenue through targeted, outcome-focused programs.
We partner with clients to close gaps between Sales, Product, and Marketing – helping your organization achieve seamless collaboration and measurable results.
B2B marketing presents unique obstacles. Not only do buyers follow multiple paths to purchase, but multiple stakeholders also influence every buying decision. Reaching the right audience with the right message, format, and channel is more complex than ever.
We’ve experienced the evolution of the B2B buying and selling landscape firsthand, and we have crafted our product marketing practice to help B2B organizations solve the most important challenges in generating revenue, driving demand, and increasing awareness.
Successful product positioning is a strategic process that defines your product’s ability to solve market problems for your target audience. When executed well, positioning aligns your company, offerings, and market focus to drive revenue.
A compelling message is built on a strong position. Arketi’s 12-step methodology for messaging and value proposition development delivers clarity, conciseness, and consistency. The result is a clear articulation of your industry-specific differentiators, product value, and a messaging guide to take your products to market.
Today’s consumers have more information at their fingertips than ever, shifting control from sales reps to buyers.
Arketi uncovers the pain points buyers are looking to solve so we can create a seamless customer journey that guides them to the right answer: your products and solutions.
We also specialize in developing strategic buyer personas that serve as a composite of our complex B2B buying process. These personas help your organization quickly recognize who your customers are communicating with, as well as concisely message to their pain points and influencers.
Today’s customers want you to show, not tell. They aren’t looking for another vendor or purchase order – they want a trusted partner who can demonstrate real solutions to the challenges they face every day.
Case studies and customer examples provide that proof, but Arketi goes beyond simple website collateral. We illustrate stories and market problems in ways that deliver context and inspire action in the market.
Strong, relevant content accelerates B2B prospect engagement at every step of the buyer journey. Arketi’s seasoned content creators partner with you to craft valuable, consistent content that attracts and retains customers and ultimately drives revenue.
Your go-to-market plan is your business plan. Effectively introducing your products to market can make the difference between closing your first deal quickly and needing more runway to keep business running. B2B buying cycles are not known for their rapid pace, which is why we work with you on the strategies and tactics to generate awareness. We help you identify the right kinds of leads – who we can productively engage to establish a steady stream of new business demand.
And since awareness is usually the first step, Arketi employs programs that raise the profile and familiarity of your products to attract and engage qualified prospects. We plan and execute strategic launches to capture market share, shape the message, and enrich your product’s reputation.
To convert prospects into satisfied, loyal customers, Arketi unleashes our proven strategy for building trusted relationships and guiding prospects through the sales funnel. This includes getting to know your customers, planning across the right channels, creating the content, setting up lead scoring ,and measuring results that impact your bottom line.
The B2B buying process is complex, and your customers have many choices to consider when selecting a product. Sales enablement tools increase your sales teams’ effectiveness and provide them with what they need to better engage target buyers. These tools further build customer confidence, provide higher quality leads, shorten the sales cycle, and drive revenue growth.
Arketi’s approach to product marketing is designed to help B2B organizations generate revenue, increase demand, and boost awareness by focusing on three core areas:
Product marketing is a cross-functional discipline, requiring collaboration across teams and stakeholders with diverse expertise and priorities. Arketi speaks the language of B2B, translating technical concepts into engaging tools, materials, and content. This ensures consistent positioning and messaging throughout your organization – accelerating growth and driving revenue.
Birgitte Dolevert-Larsen
Marketing Director, EMEA
Zyxel Communications
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.
Marketing and selling a B2B product is complex. For sellers, getting the right message to the right audience, in the right format, and through the right channels, is a multi-dimensional challenge. To succeed, smart B2B companies must clearly understand their target market, uniquely position their product, and find innovative ways to generate demand. How do they do it? Product Marketing.
To a niche audience, Leica Geosystems imaging was a household name with a strong reputation behind it.
Discover three ways B2B marketing and communication teams can help product management and product marketing teams successfully bring new offerings to market.
Arketi’s product marketing practice is crafted to solve some of the most pressing go-to-market challenges. Our approach is grounded in these five principles for transforming your go-to-market strategy and execution.
Explore conversations with hands-on B2B marketers who generate revenue and accelerate growth through practical product marketing strategies.
Marketing and selling a B2B product is complex. For sellers, getting the right message to the right audience, in the right format, and through the right channels, is a multi-dimensional challenge. To succeed, smart B2B companies must clearly understand their target market, uniquely position their product, and find innovative ways to generate demand. How do they do it? Product Marketing.
To a niche audience, Leica Geosystems imaging was a household name with a strong reputation behind it.
Discover three ways B2B marketing and communication teams can help product management and product marketing teams successfully bring new offerings to market.
Arketi’s product marketing practice is crafted to solve some of the most pressing go-to-market challenges. Our approach is grounded in these five principles for transforming your go-to-market strategy and execution.
Explore conversations with hands-on B2B marketers who generate revenue and accelerate growth through practical product marketing strategies.
Marketing and selling a B2B product is complex. For sellers, getting the right message to the right audience, in the right format, and through the right channels, is a multi-dimensional challenge. To succeed, smart B2B companies must clearly understand their target market, uniquely position their product, and find innovative ways to generate demand. How do they do it? Product Marketing.
To a niche audience, Leica Geosystems imaging was a household name with a strong reputation behind it.
Discover three ways B2B marketing and communication teams can help product management and product marketing teams successfully bring new offerings to market.
Arketi’s product marketing practice is crafted to solve some of the most pressing go-to-market challenges. Our approach is grounded in these five principles for transforming your go-to-market strategy and execution.
Explore conversations with hands-on B2B marketers who generate revenue and accelerate growth through practical product marketing strategies.