Arketi Insider
February 2026
Companies spend a lot of time making sure their employees know what they’re working on.
But not nearly enough time making sure they know what they’re working for – the why.
When results dip, it’s rarely due to incompetence alone. More often, it’s a missing connection that creates friction.
Draw a straight line from today’s work to tomorrow’s outcomes. Tell the story. Make the mission matter. When people see the why, they sharpen the how. That’s how you achieve bottom-line results, because everyone is pulling in the same direction.
Connect the dots for your team, and watch them make the lines even straighter.
This week, take 10 minutes with your team to write the “why” for one priority – one sentence, plain English. Share it in a quick huddle and make sure every task ladders up to it. Then send your sentence to Jason Anthoine for a shout-out in our next edition of The Insider. You can reach him anytime at janthoine@arketi.com.
Written by Jason Anthoine, SVP, Managing Director of Arketi Inside
Bio: Jason Anthoine is Senior Vice President and Managing Director of Arketi Inside, Arketi Group’s internal communications offering dedicated to workforce communications and change management. Anthoine helps organizations engage and inspire employees to build thriving cultures. He has worked with hundreds of companies to transform workforce communications, strengthen the employee-employer relationship, and create more resilient organizations.
Your brand isn’t just what you say – it’s what your people believe, live, and share with the market. See how Arketi Inside helps organizations bring brand, culture, and communications into alignment from the inside out.
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.