NEWS & AWARDS
PRESS RELEASE
Recognition highlights integrated public affairs campaign driving broadband access in rural America
ATLANTA – May 15, 2025 – Arketi Group and Cox Communications were honored with a Silver Anvil Award by the Public Relations Society of America (PRSA) for their public affairs campaign that spotlighted the economic and societal benefits of broadband expansion in underserved communities.
One of the public relations industry’s most prestigious awards, the Silver Anvil was presented in the Public Affairs category, which honors strategic programs that influence public policy or legislation at any level of government. Arketi and Cox earned top honors for their work engaging local officials and policymakers, driving education around the transformative impact of high-speed internet in rural communities.
The campaign not only sparked national conversation. It delivered tangible results. Cox Communications secured more than $72 million in government grants to deploy modern broadband infrastructure across Oklahoma and Florida. Additionally, the program generated 240+ earned media placements, over 1,100 syndicated articles, and drew a standing-room-only audience at events hosted by the National Association of Counties and National Press Club.
Most importantly, because of these efforts, Cox expanded broadband access to more than 60,000 unserved or underserved homes – creating new opportunities for education, healthcare, and economic development.
“Arketi’s ability to understand and translate the vision for what we aimed to accomplish into a powerful, compelling campaign made this entire process all the better,” said Matt Freeman, Assistant Vice President of Corporate Communications at Cox Communications. “They consistently anticipated our needs, adapted quickly to changes, and delivered exceptional results, ensuring our vision was not only met but exceeded with meaningful impact.”
“This recognition underscores the power of integrated communications to drive real-world impact,” said Mike Neumeier, APR, CEO of Arketi Group. “Working alongside Cox, we translated policy into progress, shaping public perception, mobilizing decision-makers, and ultimately helping connect tens of thousands of homes to high-speed internet. That’s the kind of work that defines Arketi.”
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through technology. As the largest private broadband company in America, we own network infrastructure that reaches more than 30 states. Our fiber-powered wireline and wireless connections are available to more than 12 million homes and businesses and support advanced cloud and managed IT services nationwide. We’re the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox that is dedicated to empowering others to build a better future for the next generation.
About Arketi Group
Arketi Group is building a next-generation B2B agency platform that helps business-to-business technology organizations generate revenue and accelerate growth through both marketplace and workplace communications. This includes capabilities in digital marketing and demand generation, public relations, messaging, branding, culture alignment, employee engagement, and change management, ensuring organizations achieve internal alignment and market impact. Recognized as a Chief Marketer “B2B Top Shop” and “Chief Marketer 200” firm, Arketi serves companies including Cantaloupe, CHEP, Cox Communications, Mitsubishi Electric Trane HVAC US LLC, NetDocuments, Stryten Energy, and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.