ATLANTA –  Nov. 3, 2025 – Arketi Group, an integrated marketplace and workplace communications firm, and Mitsubishi Electric Trane HVAC US (METUS), a leader in all-electric, all-climate heating and cooling systems, were honored by PRNEWS with a Platinum Award in the Media Relations Campaign: Corporation category.

The winning campaign brought national attention to METUS’ leadership in electrification and energy efficiency, elevating the company’s share of voice in both consumer and business media.

At the heart of the program was the second-annual Heat Pump & Homeowners Index, a proprietary survey developed by Arketi to assess consumer awareness and adoption of heat pump technology. Insights from the research powered a data-driven media relations campaign that secured top-tier coverage and meaningful engagement across B2B and B2C audiences.

“This recognition underscores how strategic PR can spark meaningful conversations and put brands top-of-mind for key audiences and stakeholders,” said Mike Neumeier, APR, CEO of Arketi Group. “By combining original research with smart outreach, we helped METUS drive the national conversation around electrification.”

The PRNEWS Platinum Awards celebrate campaigns that raise the bar for creativity, innovation, and impact in the communications industry.

See how Arketi builds thought leadership and media momentum for B2B brands by downloading our “Five Principles for B2B Public Relations” or visit: https://arketi.com/expertise/public-relations.

About Arketi Group
Arketi Group is building a next-generation B2B agency platform that helps business-to-business technology organizations generate revenue and accelerate growth through both marketplace and workplace communications. This includes capabilities in digital marketing and demand generation, public relations, messaging, branding, culture alignment, employee engagement, and change management — ensuring organizations achieve internal alignment and market impact. Recognized as a Chief Marketer “B2B Top Shop” and “Chief Marketer 200” firm, Arketi serves companies including CHEP, Cox Communications, Fiserv, Novelis, Stryten Energy, and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.