Design can often be subjective, but at Arketi, we strive to avoid decisions based on personal preference. Instead, our focus is always on what communicates your message most effectively.
Key to this is our branding process, where each step is backed by logical rationale and objective research. This does not exclude creativity – rather, it encourages it by putting the design into the context of your communications objectives.
The result is branding that’s distinctive, competitive and visually expressive of your value proposition.
Branding is the visual articulation of what your business stands for – its value to the world, its promise to your customers. To develop a new brand identity, we follow a time-tested process that builds the brand around your business goals. What makes a name creative, meaningful, and memorable?
Dreaming up creative names is easy. Finding one that truly resonates with your market is where the challenge lies.
At Arketi, we view naming as both art and strategy – a balance between inspiration, audience insight, and business opportunity. A great name sounds good, and it also sparks emotion and becomes the cornerstone of your brand identity.
Our naming process explores multiple directions, then guides your team to the one that’s distinctive and built to connect with your target market.
The visual representation of your business.
A logo is often the most recognizable expression of your brand identity: it’s the mark that conveys who you are at a glance. Arketi has deep experience developing logos for B2B companies across a wide range of industries.
But a great logo doesn’t happen in isolation. Our process considers every visual element – color palette, typography, shapes, imagery, and form – to ensure the final mark reflects your brand’s personality, while supporting your message and standing the test of time.
Repetition and consistency hammer home your brand.
Savvy marketers don’t build great brands and then set them aside. They champion their brand in executive meetings, at company events, and across every customer interaction.
The best marketers go even further. They don’t just promote the brand; they empower others to embrace it.
That’s what it means to activate a brand.
You wouldn’t skip your annual physical. Why should your brand?
Brands evolve over time. Some outgrow themselves, while others shift in response to new markets, technologies, or cultural trends. While it’s rarely wise to abandon a brand just because it feels dated, if it no longer resonates with customers, it’s time for a check-up.
Arketi helps organizations refine their creative direction and visual expression. Through research, stakeholder input, and customer insight, we identify what’s working and what needs a refresh. Whether it’s a subtle evolution or a full rebrand, our goal is to strengthen what your audience values most.
We also equip you with the tools and processes to manage and monitor your brand once it’s live to ensure every internal and external touchpoint stays aligned and consistent.
We will be the first to tell you: print still has a place in our digital-first world.
There’s nothing like holding a brochure or business card in your hand, or opening a piece of mail with an unexpected treat inside. These types of tactile experiences leave lasting impressions that can be built on over time to rapidly increase brand awareness and engagement.
Print materials also enable highly targeted marketing efforts that can generate significant returns on investment. But it takes the right partner to bring such a campaign to life – let’s just say we have more than a few under our belt.
Arketi’s expertise in B2B technology separates us from other creative branding firms. We understand your business, and more importantly, the prospects, customers and audiences you need to reach and engage. B2B buyers have emotions, too, and that’s why our brand development process is centered around them.
As a fully integrated agency, we are also equipped to develop and launch a robust brand quickly and efficiently. Our in-house studio, account team and content specialists collaborate with you at each step of the process to refine and sharpen your brand – helping you achieve a one-of-a-kind look and feel.
We are also big believers in advancing your brand post-launch. While we can always develop an impeccable standalone brand, we would love to help you take it to the market through activities such as public relations, digital marketing, a new website or exciting interactive elements online.
At Arketi, we blend strategic thinking, creative design, and B2B expertise to build brands that connect and perform.
Larry Williams
President & CEO
Technology Association of Georgia (TAG)
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
Psychologists have proven color can increase brand recognition by up to 80%.
In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.
If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.
DefenseStorm and Arketi collaborated to launch an integrated communications campaign designed to increase brand awareness and engagement for the FinTech.