What are Five Principles for B2B Public Relations?
The evolution of public relations is real. Emerging tech, audience expectations, and our changing media landscape have all joined forces to upend PR as we knew it.
EXPERTISE
PUBLIC RELATIONS
For some, public relations is all about media clips and “ink,” but Arketi takes a longer-term view. We know B2B public relations extends far beyond press releases and media coverage.
Public relations shapes how audiences perceive your brand, and it’s those impactful shifts in perception that define true success. While coverage is one tool to secure or advance your position, today’s audiences have more freedom and choice than ever, so our approach to engagement must evolve as well.
That’s why Arketi views PR through an integrated lens. When you work with us, you know the basics are covered – news releases are drafted, pitches are sent, and you have media hits to show the CEO – but we also help you keep the bigger picture in mind.
Our award-winning approach to B2B public relations sets your team up for success. We’ve partnered with companies ranging from challenger brands creating tomorrow’s innovations to established technology leaders. Each will tell you they trust Arketi to deliver PR that makes a difference to their business and nurtures relationships that matter.
Arketi specializes in public relations and digital marketing, but we’re tactic-agnostic. We seek to apply whatever approach will best help you achieve your goals. When it comes to PR, our metrics-proven, results-based process draws on a broad set of tools:
We believe media and analyst relations combine science – knowing whom to talk to – and art – knowing what to say. Our approach centers on the News Bureau, a customized outreach engine that uncovers and elevates the stories within your organization, generating a steady stream of news and content so you shape industry conversations rather than follow them.
Our team of media and analyst relations professionals help you identify and engage key publications, outlets, organizations and stakeholders to influence public perception and attitude. This powerful synthesis includes:
Ultimately, public relations expands awareness of your company, enabling you to sell more products and services to more buyers. Our results-driven approach tracks and shares these metrics with you and your organization, ensuring measurable PR success.
To be a thought leader, you need a thought. Arketi will help you find and share it. A strong B2B thought leadership program delivers authentic knowledge and actionable insights that build trust with your audience. Arketi partners with your chosen experts to develop and deliver original perspectives that inspire action and drive change, providing education and viewpoints your audience can’t get anywhere else.
Arketi can help your experts – whether established executives or up-and-comers – show the industry what you know. We’ll create your compelling thought leadership platform using a mix of:
A well-crafted thought leadership program isn’t about ego-stroking. It’s about brand-building.
If you’ve got questions like these on your mind, or just want a second opinion, Arketi can help. Our process evaluates your company’s social media landscape so we can create and execute a plan that works for you and hits home with your target audience.
We build social media strategies and plans rooted in activities that produce business results, not just hype. This plan becomes an integral part of your overall PR and marketing strategy, ensuring a coordinated approach to social media activities. This might include:
Arketi has two-plus decades of experience training and equipping executive teams to stay on-message and on-brand when engaging with media. Our full- and half-day media training workshops introduce spokespeople to behind-the-scenes media relations strategies, interview expectations, and common media personas. We conduct multiple recorded mock interviews to prepare your team for any interview style or media personality.
We coach your spokespeople for secured media opportunities with advance briefing sheets, prep calls, and additional training as needed. Our team staffs interviews to ensure accuracy, leverages relationships with reporters, and assists with follow-up or clarification. We maintain ongoing contact with reporters to monitor for final placement and keep communication channels open.
Sponsored content is a powerful tool for public relations. It’s a guaranteed placement, and you get to control the message. Can it get any better?
When you work with Arketi, the answer is yes. Too many sponsored content programs fall flat because the message is undefined. We don’t create content in a vacuum. Instead, Arketi helps you develop a robust content vision to guide your program from start to finish.
Translating from vision to reality, Arketi’s team of media professionals and content development specialists collaborate with your subject-matter experts and thought leaders to create impactful content. We also find the perfect home for your audience to engage with your sponsored content quickly and easily.
Arketi’s integrated approach to sponsored content also enables us to extend your program’s value beyond readership. We can help you track and engage leads, drive the customer journey and convert prospects to customers.
Nothing will ever replace the power of a one-to-one connection.
The ability to make your presence known, and felt, at conferences and events can make the difference between closing a deal or losing it. Arketi can help you maximize your investment – from industry tradeshows to intimate gatherings and user conferences. We know what it means to make a splash, and we’ve been doing it for clients for decades.
Whether you’re seeking media interviews, awards, speaking opportunities, or product demos, Arketi’s public relations specialists have decades of experience making a splash for clients across diverse event formats.
Crises are inevitable – it’s not a matter of if, but when. While each crisis may differ in scale and impact, all share a common principle: they divert resources away from the tasks that drive your company forward. Having a well-developed crisis management plan is the first step to ensuring your organization survives and thrives.
Arketi’s custom-built crisis communications plans provide the tools needed to effectively manage every stage of a crisis, from beginning to end. We work with you to establish a Crisis Management Team and develop the internal and external communications needed to respond to any scenario.
Our reputation is built on two pillars: strict adherence to ethical guidelines and a robust network of journalists and media – from niche B2B publications to top-tier national news organizations – with whom we’ve cultivated trusted relationships over years.
Arketi’s integrated approach to public relations seamlessly aligns with your current marketing campaigns. We know how to maximize your PR investment and connect with your audience. Through transparent, ongoing measurement and reporting, we ensure our PR programs drive leads and convert prospects into customers.
A true public relations agency knows that while media placements are valuable, achieving business objectives and driving revenue is even more important. That’s the Arketi difference
Chad Corley
VP of Corporate Communications
FLEETCOR
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.
The evolution of public relations is real. Emerging tech, audience expectations, and our changing media landscape have all joined forces to upend PR as we knew it.
It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group, and Cox Automotive.
Arketi Group believes that if business leaders want to make a difference in the world while establishing a long-lasting company, purpose is critical to making that vision a reality.
How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?
The evolution of public relations is real. Emerging tech, audience expectations, and our changing media landscape have all joined forces to upend PR as we knew it.
It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group, and Cox Automotive.
Arketi Group believes that if business leaders want to make a difference in the world while establishing a long-lasting company, purpose is critical to making that vision a reality.
How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?
The evolution of public relations is real. Emerging tech, audience expectations, and our changing media landscape have all joined forces to upend PR as we knew it.
It’s tough enough standing out in a market teeming with competitors. But try being Cox Business, whose “sexier” sister companies include the likes of Cox Communications, Cox Media Group, and Cox Automotive.
Arketi Group believes that if business leaders want to make a difference in the world while establishing a long-lasting company, purpose is critical to making that vision a reality.
How does a 130-year-old company secure its position and stay relevant in a market as fast-moving as technology?