B2B PR

For some, B2B public relations is all about media coverage, but at Arketi we take a longer-term view: PR is about building a trusted, honest relationship with the audiences who are key to your organization’s advancement.

That’s not to say that coverage doesn’t count, or that months go by before you see results. You need results: clips to show the CEO, leads to feed the sales team. We deliver all of that, while helping you keep the bigger picture in mind.

As an award-winning B2B PR agency, we start every PR program with research so we can build a campaign that establishes your credentials, generates recognition, and grows the relationships that matter. At the same time, we agree on metrics that will let us – and you – determine how well our efforts are hitting home with your industry and delivering business value to your organization.

Depending on the plan, our PR tactics and execution may take many forms – developing a reputation as an industry thought leader, leveraging innovative channels to engage the market, and earning recognition for being a good corporate citizen. To make this happen, we draw on a broad set of tools:

Cbeyond

Building buzz

Atlanta-based Cbeyond was preparing to open a branch in Detroit, a city in which the provider of integrated telephone and Internet services for small businesses had relatively low brand awareness.

“We needed to develop awareness quickly,” said Stein Soelberg, Cbeyond’s director of marketing communications. Because one-third of Cbeyond’s customers are acquired through references, there were two immediate needs: securing channel partners and gaining brand recognition among client prospects in Detroit.

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NCR

NCR Small Business: Small business, big buzz

Small businesses often face challenges in effectively managing technology – from lacking the necessary expertise to simply not having the time to handle IT issues and upgrades.

Technology providers that sell to small businesses face their own challenges, too – how to generate media buzz in a competitive field, how to establish thought leadership, and how to build market share.

NCR Small Business turned to Arketi Group to help generate awareness in a crowded market and draw more prospects into the funnel.

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Sprint

The results of the 32-question survey were packaged into an easy-to-read "Fast Facts" sheet that received extensive media coverage nationwide.

A small agency might seem an unusual choice for a national brand. But when wireless provider Sprint wanted to further its thought leadership position, it was clear that meant thinking beyond “business as usual.”

Enter Arketi, with the idea of harnessing National Cellphone Courtesy Month (July, who knew?) to stake out a thought leadership position.

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Talk to Mike Neumeier About PR

Meet Mike Neumeier, APR. With 20+ years’ experience in marketing for B2B technology companies, Mike and the Arketi team are adept at applying PR to:

Generate coverage for your company in the publications and websites that your target audience reads
Position your company and its executives as thought leaders in your industry
Create a steady flow of news about your products and your customers’ successes
Increase awareness and positive sentiment within your target market.

Talk to Mike

To keep our reputation as one of the best B2B PR agencies in Atlanta, we adhere to strict ethical guidelines and work with an extensive network of journalists— from trade publications focused in various B2B niches to top-tier national news organizations—whom we’ve spent years building trusted media relationships.

We follow PR best practices first by incorporating and syncing our efforts with your current marketing campaigns and then by identifying and segmenting a key target audience. To really resonate, we then craft content designed for a person, not people, so we can drive stories and messages that impact on a personal level.

An average B2B PR firm may call that a successful campaign, but not us. Our transparent, ongoing measurements and reporting guides our next PR push as we analyze traffic patterns and conversion metrics on your website.

A true public relations agency knows that media placements are great, but completing business objectives driving revenue is better. That’s what we’re all about at Arketi.

Arketi Insights

B2B PR Best Practices

How to leverage media relations, news writing and trade shows

Social media may get all the public relations limelight, but traditional PR remains integral to building trust, increasing brand awareness and generating sales leads.

So perhaps it’s time for a refresher course on the three “basics” – media relations, news writing, and trade show outreach – strategies that effectively position the PR team for long-term success.

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