B2B Marketing News

12 Experts Reveal Six Criteria to Choosing a CMS

All companies use some type of content management system (CMS) whether they realize it or not. In fact, it’s often an integral tool across teams. It may go by the name of Wordpress, MODX, Drupal or Joomla, but the goal behind these CMS platforms is to help make managing content easier. Then why is it [...]

We “Cans” Do It Community Service

Arketi’s annual day of service… and sports The Arketi team recently embarked on our annual community service day – and it was one to remember. We joined TAG for the 2016 Day of Service. Geared up and ready for action in our matching red t-shirts, we arrived at the Atlanta Community Food Bank. The food […]

Mixology Monday: Beating the Heat with Barketi

Well, after 3 months at Arketi, I was finally called up to the show. Leading a huge client pitch? Bringing in new business? None of the above. Instead, what I’m referring to is being tapped to handle the monthly Barketi. While this appeared to be a simple task, I soon realized that I had the job of coming […]

Smart People Saying Smart Stuff Part 3: Jason Cooper

So far, our Smart People Saying Smart Stuff series has shown us the components to effective media relations and creating content people care about. For part three, we discussed a topic that many of us struggle with: creating a proficient online marketing platform. For many marketing teams out there, a nimble platform is something we all […]

Why Your Website Design Sucks and How to Fix It: Where’s the Direction?

Design your website with a purpose Every website has a purpose. That purpose can be to sell products like Amazon, or the purpose can be to inform like Wikipedia. In the case of B2B marketers, that purpose is typically to generate leads. So if every site has a purpose, then every page on that site should support […]

Smart People Saying Smart Stuff Part 2: Justin Grimsley

In part one of our Smart People Saying Smart Stuff series, we met with Jen Martin to discuss some key components of effective media relations. Now, we’re turning our attention to creating engaging content. For this, we brought in our buddy Justin Grimsley, manager of corporate communications for Airwatch, a VMware company. Justin discussed a […]

Smart People Saying Smart Stuff Part 1: Jen Martin

Smart People Saying Smart Stuff Having smart and talented friends is one of life’s richest rewards. Fortunately, here at Arketi we have quite a few friends who fit both criteria. So to sharpen our PR and marketing game, we’ve invited several of these folks to stop in and share some insight with us in a […]

BtoB Tech Buying Roles By Generation and Buying Cycle

How do BtoB Tech Buyers Decide What to Purchase? By the end of the year, Millennials are set to overtake Baby Boomers as the largest living generation in the U.S. And by 2017, their spending power is expected to overtake that of Gen X and Baby Boomers. No longer the annoying younger brother, Millennials are […]

Internet Access Isn’t Just A Tech Issue and More Digital Marketing and PR News

Digital Marketing and PR News Roundup Looking to catch up on the latest tech news from a long (and well-deserved) weekend? Stay up to date on the latest digital marketing and PR news and best practices by taking a quick read through a few articles from some of the top tech pubs. Hope you enjoy! 1. Internet […]

How Open is Your Organization?

If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? Cubes versus offices? Sure, that’s one way to go. But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, I was lucky enough to hear […]

Corporate Marketer in an Agency World – Corporate vs. Agency

My name is Dan Earle and I’m a corporate marketer who now works at an agency. Wait what? How did this happen? Corporate vs. Agency I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I […]

Five Must-Have Technologies for Marketers

Update on the marketing technology landscape In preparing for next week’s Geek Out on Marketing Technology event here in Atlanta, I started thinking more about how crazy the martech landscape has grown over the past few years.  Five years ago we all shook our heads when Scott Brinker published his first marketing technology landscape visual.  […]

TAG Marketing Hosts Geek Out on Marketing Technology Conference

Today, marketers and technology professionals use various marketing technologies to drive demand or purchases, generate brand aware and increase marketing effectiveness. But navigating through the sea of marketing technology solutions is no easy task. Internally, there are pressures to purchase the right tool to meet an organization’s various challenges, and externally there are salespeople, industry influencers, and […]

There’s no such thing as bad publicity

Recently a good friend of the agency, entrepreneur David Cummings, published a blog post on P.T. Barnum’s 20 Rules for Making Money that got me thinking. Every PR person knows P.T. Barnum, the founder of Barnum & Bailey Circus and a proven American showman and businessman, is widely credited with the expression, “There’s no such […]

Twitter Turns 10 and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and SEO trends in 2016. Twitter turned 10! Twitter celebrated its 10th anniversary earlier this week and was met with criticism […]

The Secrets to Email Marketing [Infographic]

For many marketers, email marketing has become equivalent to the hammer in the carpenter’s tool belt. It’s a staple; something that we have come to rely on as a day-to-day necessity. However, this hasn’t always been the case. Long before email’s time in the spotlight, B2B and B2C marketers relied on two primary methods for direct marketing outreach: […]

Arketi Toasts Winter Goodbye

Farewell winter! In attempt to celebrate the end of winter, I wanted to make a warm, comforting drink – which had to be mulled cider. Double Spiced Mulled Cider. The extra comfort comes from not one, but two liquors. In fact, this is one of those recipes that is easy to eyeball and adjust to […]

Google Removes Sidebar Ads and More Search Marketing News

Facebook Gets Emotional It’s here! Facebook’s Reactions has finally launched. The long awaited redesign of the like button is now live and includes five sentiments: like, love, haha, wow, sad or angry. Now, you can give more than just a thumbs up or thumbs down and really share how you feel about posts in your newsfeed. *haha […]

Marketing to Millennials

I recently came across the following chart on consumer purchasing preferences, courtesy of MarketingSherpa, and was struck by the stark contrast in behavior between millennials (typically age 15-35) and boomers (typically age 51-69). Yes, I know the way of the world is changing, especially when it comes to social media usage and online advertising. But […]

B2B Marketing Predictions for 2016

Is this the year of comebacks or new innovation? According to some of the top B2B marketers, there are 3 marketing strategies marketers are including in their annual plans. 1. Personalization As the number of marketing tools continues to grow and data becomes more accessible, personalization will be critical to getting customers’ attention in 2016. […]

2016 SEO Trends and more Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and SEO trends in 2016. Hope you enjoy! 2016 Search Marketing Trends to Keep an Eye On In 2015, the search […]

Mixology Monday: Making Your Winter Dreams Come True

Oh the weather outside is frightful. Ok, it may be an unnaturally warm Monday in December, but nothing can stop Team Arketi from toasting to the winter holidays. This mixology Monday we’re mixing up a cold batch of Winter Dreams also known as “Christmas in a Cup.” As you venture home for the holidays or […]

2016 Economic Predictions

This week I heard Dr. Donald Ratajczak, consulting economist and Regents Professor Emeritus of Economics at Georgia State University, speak about the 2016 economic forecast to a group of CEOs and CFOs at the December Technology Executives Roundtable meeting. Given everything that’s happening on a national and global front, this was a great event to […]

Quick Stats on Assessing Marketers and Employing Predictive Analytics

For marketers, clicks and open rates can only go so far. Ultimately, the leads and revenue generated from marketing activities will assess the ROI of the program. In a recently released survey from 6sense, 70 percent of B2B marketers indicated they’re measured on the amount of revenue generated from marketing and lead-generation efforts for which […]