B2B Marketing News

How Open is Your Organization?

If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? Cubes versus offices? Sure, that’s one way to go. But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, I was lucky enough to hear […]

Corporate Marketer in an Agency World – Corporate vs. Agency

My name is Dan Earle and I work at an agency. Wait what? How did this happen? Corporate vs. Agency I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I become that specialist “sitting on […]

Five Must-Have Technologies for Marketers

Update on the marketing technology landscape In preparing for next week’s Geek Out on Marketing Technology event here in Atlanta, I started thinking more about how crazy the martech landscape has grown over the past few years.  Five years ago we all shook our heads when Scott Brinker published his first marketing technology landscape visual.  […]

TAG Marketing Hosts Geek Out on Marketing Technology Conference

Today, marketers and technology professionals use various marketing technologies to drive demand or purchases, generate brand aware and increase marketing effectiveness. But navigating through the sea of marketing technology solutions is no easy task. Internally, there are pressures to purchase the right tool to meet an organization’s various challenges, and externally there are salespeople, industry influencers, and […]

There’s no such thing as bad publicity

Recently a good friend of the agency, entrepreneur David Cummings, published a blog post on P.T. Barnum’s 20 Rules for Making Money that got me thinking. Every PR person knows P.T. Barnum, the founder of Barnum & Bailey Circus and a proven American showman and businessman, is widely credited with the expression, “There’s no such […]

Twitter Turns 10 and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and SEO trends in 2016. Twitter turned 10! Twitter celebrated its 10th anniversary earlier this week and was met with criticism […]

The Secrets to Email Marketing [Infographic]

For many marketers, email marketing has become equivalent to the hammer in the carpenter’s tool belt. It’s a staple; something that we have come to rely on as a day-to-day necessity. However, this hasn’t always been the case. Long before email’s time in the spotlight, B2B and B2C marketers relied on two primary methods for direct marketing outreach: […]

Arketi Toasts Winter Goodbye

Farewell winter! In attempt to celebrate the end of winter, I wanted to make a warm, comforting drink – which had to be mulled cider. Double Spiced Mulled Cider. The extra comfort comes from not one, but two liquors. In fact, this is one of those recipes that is easy to eyeball and adjust to […]

Google Removes Sidebar Ads and More Search Marketing News

Facebook Gets Emotional It’s here! Facebook’s Reactions has finally launched. The long awaited redesign of the like button is now live and includes five sentiments: like, love, haha, wow, sad or angry. Now, you can give more than just a thumbs up or thumbs down and really share how you feel about posts in your newsfeed. *haha […]

Marketing to Millennials

I recently came across the following chart on consumer purchasing preferences, courtesy of MarketingSherpa, and was struck by the stark contrast in behavior between millennials (typically age 15-35) and boomers (typically age 51-69). Yes, I know the way of the world is changing, especially when it comes to social media usage and online advertising. But […]

B2B Marketing Predictions for 2016

Is this the year of comebacks or new innovation? According to some of the top B2B marketers, there are 3 marketing strategies marketers are including in their annual plans. 1. Personalization As the number of marketing tools continues to grow and data becomes more accessible, personalization will be critical to getting customers’ attention in 2016. […]

2016 SEO Trends and more Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and SEO trends in 2016. Hope you enjoy! 2016 Search Marketing Trends to Keep an Eye On In 2015, the search […]

Mixology Monday: Making Your Winter Dreams Come True

Oh the weather outside is frightful. Ok, it may be an unnaturally warm Monday in December, but nothing can stop Team Arketi from toasting to the winter holidays. This mixology Monday we’re mixing up a cold batch of Winter Dreams also known as “Christmas in a Cup.” As you venture home for the holidays or […]

2016 Economic Predictions

This week I heard Dr. Donald Ratajczak, consulting economist and Regents Professor Emeritus of Economics at Georgia State University, speak about the 2016 economic forecast to a group of CEOs and CFOs at the December Technology Executives Roundtable meeting. Given everything that’s happening on a national and global front, this was a great event to […]

Quick Stats on Assessing Marketers and Employing Predictive Analytics

For marketers, clicks and open rates can only go so far. Ultimately, the leads and revenue generated from marketing activities will assess the ROI of the program. In a recently released survey from 6sense, 70 percent of B2B marketers indicated they’re measured on the amount of revenue generated from marketing and lead-generation efforts for which […]

User Behavior as Ranking Factor and More Search Marketing News

Are User Behavior Metrics a Ranking Factor? There has been a lot of speculation lately about whether Google takes user behavior metrics (click through rate, bounce rate, dwell time, etc.) into consideration when ranking search results. Stirring the pot, Google representatives have given inconsistent responses to whether user behavior is a ranking factor leaving SEOs […]

The Best Place to Network

Perfecting the art of networking takes time, requiring you to create your own style and method. With each occasion different from the next, you’ll have events where you know people and others where you don’t know anyone. For some networkers, it’s not easy to attend an event with a room full of strangers. For others, […]

Final Fantasy Football – Week 8

While our Fantasy Football brackets have been in motion for the past few weeks, we wanted to share an inside look at the friendly competition between our FF newbies and veterans. Enjoy!   Folks, let me tell you what a good week looks like. In the past week, J.K. Rowling announced she was penning a […]

B2B Public Relations Talk on biz1190

Arketi‘s Mike Neumeier joined Eric Holtzclaw of The Eric Holtzclaw Show in studio to give share a glimpse into the expanding world of public relations. PR isn’t just about handling a crisis anymore, PR involves social media management and, according to Mike, is inching ever closer to being identified with driving sales.  For Tech Tip Tuesday on biz1190, […]

The Importance of Internal Links and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and trends. Hope you enjoy! Don’t Overlook Internal Links “We need to build more inbound links,” said every SEO practitioner ever. But, […]

Account-Based Marketing: Five Big Mistakes to Avoid – Part 3

As we wrap up our blog series on the topic, we’re sharing a few critical mistakes to avoid as you begin your account-based marketing journey. 1) Failing to set expectations Connecting the dots between marketing and sales around the account list, contact names, titles and overall approach in an account-based marketing strategy should be a […]

Account-Based Marketing: Getting Started – Part 2

Like most significant business initiatives, a key reason for failure to launch an account-based marketing (ABM) plan is often the quite reasonable question: “How do I start?”  Or put another way, “How do I do this without really screwing it up? The good news is, stripped of the hype, account-based marketing is fairly straightforward.  Note […]

Account-Based Marketing: Key Considerations – Part 1

One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM). As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But for all the hype, is […]

Mixology Monday – Old Fashioned

As a marketing and PR firm staking its claim on high technology, we’re often fixated on the future. However, there’s great power in reflection…and what better way to reflect than with an Old Fashioned in hand. For this month’s Mixology Monday, the Arketi team broke out the Bulleit, queued up a little Frank Sinatra and […]