B2B Marketing News

[Video] How to Give a Great Presentation in 9 Words

Video Transcript:  All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words. The first three words are, “Have a conversation.” Think of your presentation […]

[List] Account-Based Marketing Is On Fire! 8 Things to Know

What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM). As if we needed another approach to dd to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […]

Are You Marketing or Selling to Your Leads?

Recently, I had the pleasure of attending a MIT Enterprise Forum of Atlanta event that featured a panel of experts discussing how automation is driving sales, growth and strategy. While the evening featured a bevy of great information, what really got my attention was a comment made by Salesfusion’s CEO, Carol O’Kelley. According to Carol, […]

A Delicious 5 Ingredient Mojito to Beat The Heat [Recipe]

Mixology Monday, where Arketians enjoy a delicious cocktail on a Monday. Or maybe we have a cocktail because it’s Monday. Do we really need an excuse to enjoy a cocktail? It’s my first time hosting barketi’s Mixology Monday and heard through the grape vines a client may drop by, so the pressure was on. Why […]

Smart People Saying Smart Stuff Part 4: Tyrone Webb, Jr.

As a continuation of our Smart People Saying Smart Stuff series, Arketians were fortunate to have a member of SAP’s global social media marketing team, Tyrone Webb, Jr., join us. For the lunch-n-learn, he shared his insights into the software world. Tyrone’s talk comes after hearing about media relations, creating content people care about and [...]

The New Marketing Tech Economy is Here

If you’ve started to notice that your CMO is asking for more budget than your CIO, you’re not alone. According to Gartner, by 2017 CMOs will spend more on IT than CIOs. Why the increased interest in technology? Prospects and customers are becoming more sensitive to being “told” and “sold” to, which means brands must […]

Brooks Robinson of Springbot Shares Entrepreneurial Tips

Entrepreneurship, Culture and Marketing Brooks Robinson is no stranger to Arketi Group, starting new ventures or to small businesses. Robinson, the co-founder and CEO of Springbot, is a long-time friend and client (twice now) who is sharing spot on advice to other entrepreneurs. Recently named one of Atlanta Business Chronicle’s 2016 Best Places to Work, Robinson […]

12 Experts Reveal Six Criteria to Choosing a CMS

All companies use some type of content management system (CMS) whether they realize it or not. In fact, it’s often an integral tool across teams. It may go by the name of Wordpress, MODX, Drupal or Joomla, but the goal behind these CMS platforms is to help make managing content easier. Then why is it [...]

We “Cans” Do It Community Service

Arketi’s annual day of service… and sports The Arketi team recently embarked on our annual community service day – and it was one to remember. We joined TAG for the 2016 Day of Service. Geared up and ready for action in our matching red t-shirts, we arrived at the Atlanta Community Food Bank. The food [...]

Mixology Monday: Beating the Heat with Barketi

Well, after 3 months at Arketi, I was finally called up to the show. Leading a huge client pitch? Bringing in new business? None of the above. Instead, what I’m referring to is being tapped to handle the monthly Barketi. While this appeared to be a simple task, I soon realized that I had the job of coming [...]

Smart People Saying Smart Stuff Part 3: Jason Cooper

So far, our Smart People Saying Smart Stuff series has shown us the components to effective media relations and creating content people care about. For part three, we discussed a topic that many of us struggle with: creating a proficient online marketing platform. For many marketing teams out there, a nimble platform is something we all [...]

Why Your Website Design Sucks: Where’s The Flow?

Design your website with a purpose Every website has a purpose. That purpose can be to sell products like Amazon, or the purpose can be to inform like Wikipedia. In the case of B2B marketers, that purpose is typically to generate leads. So if every site has a purpose, then every page on that site should support [...]

Smart People Saying Smart Stuff Part 2: Justin Grimsley

In part one of our Smart People Saying Smart Stuff series, we met with Jen Martin to discuss some key components of effective media relations. Now, we’re turning our attention to creating engaging content. For this, we brought in our buddy Justin Grimsley, manager of corporate communications for Airwatch, a VMware company. Justin discussed a [...]

Smart People Saying Smart Stuff Part 1: Jen Martin

Smart People Saying Smart Stuff Having smart and talented friends is one of life’s richest rewards. Fortunately, here at Arketi we have quite a few friends who fit both criteria. So to sharpen our PR and marketing game, we’ve invited several of these folks to stop in and share some insight with us in a [...]

BtoB Tech Buying Roles By Generation and Buying Cycle

How do BtoB Tech Buyers Decide What to Purchase? By the end of the year, Millennials are set to overtake Baby Boomers as the largest living generation in the U.S. And by 2017, their spending power is expected to overtake that of Gen X and Baby Boomers. No longer the annoying younger brother, Millennials are [...]

Internet Access Isn’t Just A Tech Issue and More Digital Marketing and PR News

Digital Marketing and PR News Roundup Looking to catch up on the latest tech news from a long (and well-deserved) weekend? Stay up to date on the latest digital marketing and PR news and best practices by taking a quick read through a few articles from some of the top tech pubs. Hope you enjoy! 1. Internet […]

How Open is Your Organization?

If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? Cubes versus offices? Sure, that’s one way to go. But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, I was lucky enough to hear [...]

Corporate Marketer in an Agency World – Corporate vs. Agency

My name is Dan Earle and I'm a corporate marketer who now works at an agency. Wait what? How did this happen? Corporate vs. Agency I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I [...]

Five Must-Have Technologies for Marketers

Update on the marketing technology landscape In preparing for next week’s Geek Out on Marketing Technology event here in Atlanta, I started thinking more about how crazy the martech landscape has grown over the past few years.  Five years ago we all shook our heads when Scott Brinker published his first marketing technology landscape visual.  […]

TAG Marketing Hosts Geek Out on Marketing Technology Conference

Today, marketers and technology professionals use various marketing technologies to drive demand or purchases, generate brand aware and increase marketing effectiveness. But navigating through the sea of marketing technology solutions is no easy task. Internally, there are pressures to purchase the right tool to meet an organization's various challenges, and externally there are salespeople, industry influencers, and [...]

There’s no such thing as bad publicity

Recently a good friend of the agency, entrepreneur David Cummings, published a blog post on P.T. Barnum’s 20 Rules for Making Money that got me thinking. Every PR person knows P.T. Barnum, the founder of Barnum & Bailey Circus and a proven American showman and businessman, is widely credited with the expression, “There's no such [...]

Twitter Turns 10 and More Search Marketing News

The search marketing industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent search marketing news and SEO trends in 2016. Twitter turned 10! Twitter celebrated its 10th anniversary earlier this week and was met with criticism [...]

The Secrets to Email Marketing [Infographic]

For many marketers, email marketing has become equivalent to the hammer in the carpenter's tool belt. It's a staple; something that we have come to rely on as a day-to-day necessity. However, this hasn't always been the case. Long before email's time in the spotlight, B2B and B2C marketers relied on two primary methods for direct marketing outreach: [...]

Arketi Toasts Winter Goodbye

Farewell winter! In attempt to celebrate the end of winter, I wanted to make a warm, comforting drink – which had to be mulled cider. Double Spiced Mulled Cider. The extra comfort comes from not one, but two liquors. In fact, this is one of those recipes that is easy to eyeball and adjust to [...]