The SEO industry is always changing, so it’s important to stay up to date on the latest news and best practices. Here’s a round-up of some of the most recent SEO updates and trends. Hope you enjoy!
1. Moz Releases 2015 Online Marketing Industry Survey
Earlier this week Moz released a survey of over 3,600 online marketers. Here are a few of the highlights:
- 49% of respondents are in-house search marketers
- 71% of in-house marketers have small teams of only 1-3 people
- 36% of agency marketers reported working with more than 20 clients in the previous year
- The top five agency services are: SEO, SEM, social media marketing, content creation and web development
- 81% of agency respondents provide both SEO and SEM services to clients
- 66% of agency content marketers rank “content for SEO purposes” as their top priority
- 87% of respondents reported Google Webmaster Tools as their “top SEO tool,” followed by Google Keyword Planner (79%)
- Google Alerts and Google Trends were reported as top content tools
- Google Analytics was the most widely used analytics tool (91%)
- Facebook, Twitter and Google+ were among the top three social networks used by marketers
- The top five activities of online marketers were: analytics, keyword research, site audits, content creation and social media marketing
- The top five services requested were: analytics, content creation, conversion rate optimization (CRO), brand strategy and social media marketing.
(Image credit: Moz)
To read the full 2015 Online Marketing Industry Survey Report, click here.
2. Bing Organic Referral Drop Update
In last week’s SEO News Round-up, we reported a big decrease in Bing organic search referral traffic. It was hypothesized that the drop in referral traffic had something to do with an algorithmic update or Google analytics, leaving many webmasters with questions.
According to Search Engine Land, a Bing spokesperson said the decrease in organic referral traffic is due to Bing’s gradual move to encrypt their searches. Bing warns that a decrease in organic referral traffic may increase over time as they migrate searchers over to HTTPS.
3. Google Updates Adwords Quality Score Reporting
On Monday, Google announced it is changing the way keyword quality score is reported. Don’t worry, the changes only affect the numbers you’ll see in AdWords, not the way quality score is calculated or the ad auction. Google explained this change will help them behind the scenes to improve reporting accuracy for keywords with traffic. Keywords will now default to a score of 6 and will update when impression accumulate within a day or so.
4. YouTube Arguably Second Largest Search Engine
More and more users are turning to YouTube for search purposes, making it the second largest search engine. For instance, “how-to” searches grew 70 percent year over year according to recent information released by Google. YouTube is proving that video content is more engaging and may even be more informative than a page of text. YouTube’s success can also be attributed to Google displaying primarily only YouTube videos in its search results.
To expand marketing reach, it is very important to have a presence on YouTube to bring more traffic to your website. By ranking in YouTube’s search results, you also have a chance to rank in Google’s web and video search.
For a complete list of YouTube optimization best practices, click here.