FREE GEO READINESS ASSESSMENT
DOES AI KNOW WHO YOU ARE?

WHEN BUYERS ASK AI, DOES YOUR NAME COME UP?

YOUR BUYERS AREN’T JUST GOOGLING ANYMORE

AI-driven discovery is accelerating. Find out exactly where your website stands amongst the crowd – and what to do next. Get a structured review of your website across five areas that determine how confidently AI engines can understand, trust and cite your content.

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The Shift
THE RULES OF SEARCH HAVE CHANGED

YOUR BUYERS AREN’T JUST GOOGLING ANYMORE.

They’re asking Claude, ChatGPT, Copilot and Gemini. And those engines don’t return a ranked list of links – they select trusted sources and synthesize an answer. If your website isn’t structured for that kind of interpretation, you’re not just ranked lower. You’re not in the conversation at all.

This is the zero-click reality: buyers form an opinion about your company before they ever visit your site. AI is already evaluating your brand. The question is what it’s finding.

A strong SEO foundation is a real advantage – but it doesn’t cross over automatically. Generative AI evaluates credibility, content structure and authorship in ways traditional search never did. You can have excellent SEO scores and still be invisible in AI-generated responses.

of the B2B sales cycle occurs before a buyer ever contacts a salesperson according to a recent Forrester report

A recent Wynter survey says B2B CMOs now use AI tools like ChatGPT and Perplexity to discover vendors.

of B2B buyers used AI during their most recent purchase process according to a recent Forrester report
HOW TO ADAPT

GAIN A CLEAR PICTURE OF YOUR AI VISIBILITY

A strong SEO foundation is a real advantage – but it doesn’t cross over automatically. Generative AI evaluates credibility, content structure and authorship in ways traditional search never did. You can have excellent SEO scores and still be invisible in AI-generated responses.

Arketi’s GEO readiness assessment reviews your website across five dimensions to determine how confidently AI engines can understand, trust and cite your content. Each area is rated on a simple scale – Good, Needs Improvement or At Risk – with specific findings and prioritized recommendations you can act on right away.

In most cases, progress doesn’t require a redesign, a rebuild or a rewrite. It comes from targeted improvements – making what’s already there easier for AI to interpret and reuse.

NO REBUILD NEEDED
NO REBUILD NEEDED

The good news? A full website redesign isn’t needed. In fact, GEO improvements come from targeted improvements, not rebuilds or rewrites. Our assessment will provide some recommendations that you can act on immediately.

 

 

THE FIVE ASSESSMENT AREAS

WHAT WE EVALUATE – AND WHY IT MATTERS

AI doesn’t read your website the way a human does. It parses structure, assigns trust based on signals and retrieves answers from dedicated content hubs. These five areas determine whether AI considers your brand a reliable source – or moves on.

 

 

Example of a GEO assessment created by Arketi Group

How AI interprets your page hierarchy. AI extracts meaning from headings, page organization and topic focus – not visual design or layout. When structure is inconsistent or cluttered, AI struggles to understand what your page is actually about.

What we evaluate:

Heading hierarchy, page template consistency, topic clarity and structural noise across key pages.

How AI understands what your content is. Think of schema markup as a digital business card for AI – it explicitly defines your services, expertise and organization so AI doesn’t have to infer.

What we evaluate:

Presence and accuracy of Organization, Web Page, Service, Article, FAQ Page and Person schema across key page types.

How AI learns to talk about you. Generative engines favor concise, extractable answers they can safely reuse. Summary blocks and TL;DR sections teach AI exactly how to describe your brand.

What we evaluate:

“In brief” and key-outcomes blocks on service pages, standardized abstracts on case studies and consistent positioning summaries.

How AI decides who to trust. AI evaluates who is speaking as much as what is being said. Content without clear authorship, credentials or expertise signals carries lower confidence and is less likely to be cited.

What we evaluate:

Author bylines on thought leadership, expert bio depth and publication links, and Person schema on recurring contributors.

How AI finds and retrieves answers. AI is question-driven – think Jeopardy, not encyclopedia. Pages built around structured Q&A are easier to index, reuse and reference with confidence.

What we evaluate:

FAQ sections on key service and industry pages, dedicated answer hub content and FAQPage schema implementation.

HOW IT WORKS
THE PROCESS

THREE STEPS TO CLARITY

We review your website across five dimensions that determine how confidently AI engines can understand, trust and cite your content. Each area is rated Good, Needs Improvement or At Risk – with specific findings and prioritized recommendations you can act on right away.

Submit the form.

Share your website URL and a bit about your role. That's all we need to get started.

We go to work.

Our team reviews your site across all five GEO dimensions. No access required on your end.

You get results.

Your assessment arrives by email within 2 business days – with findings, ratings and next steps. We'll follow up with an invitation to walk through the results together.

GET STARTED TODAY

 

READY TO FIND OUT WHERE YOU STAND?

GET YOUR FREE GEO READINESS ASSESSMENT

See exactly how AI interprets your website and what to fix first. Our assessment is based on what AI can – and can’t – understand about your website. The assessment is free. The findings are yours. And in most cases, the fixes are simpler than you think.

Complimentary. Confidential. Delivered in 2 business days.

 

COMMON QUESTIONS

WHAT YOU’RE PROBABLY WONDERING

 

A structured review of your website across five areas that determine how confidently AI engines – ChatGPT, Gemini, Copilot, Claude and others – can understand, trust and cite your content. You receive a report rating each area as Good, Needs Improvement or At Risk, with specific findings and recommended next steps.

Marketing and digital leaders at B2B technology, fintech and manufacturing companies who want to understand their visibility in AI-driven search – and act on it. If you’re responsible for your company’s website, content or digital presence, this is relevant to you.

In most cases, no. GEO readiness typically comes from targeted improvements – adding structured data, refining content hierarchy, clarifying authorship and building answer hubs. Not rebuilds. Not rewrites. We’ll tell you exactly what to prioritize.

Nothing. The GEO Readiness Assessment is complimentary from Arketi Group.

Your completed assessment will be delivered within 2 business days of submitting the form.

No. We conduct the assessment based on your publicly visible website. No logins, no tool access, no IT involvement required.

We’ll follow up with an invitation to walk through your findings with our team – on your timeline, with no obligation. The assessment and its recommendations are yours to keep regardless. 

SEO optimizes your site to rank in traditional search results – Google returns a list, and users choose. GEO optimizes your site to be selected by AI when composing answers. AI doesn’t rank pages. It decides which sources to trust and cite. SEO gets you found. GEO gets you chosen.

Yes – and it’s a common assumption that strong SEO transfers automatically. They share some foundations, but GEO adds dimensions SEO doesn’t cover: machine-readable schema, AI-ready summaries, author credibility signals and structured answer content. You can score well on SEO and still be invisible in AI-generated responses.