Arketi
Expertise
Arketi Group is an Atlanta-based B2B marketing and public relations agency that helps technology companies generate revenue and accelerate growth through eight integrated practice areas: marketing strategy, messaging, branding, digital marketing, product marketing, public relations, interactive design and development, and workplace communications through Arketi Inside.
Each practice stands on its own, and every engagement can draw on all eight. Because Arketi operates as a fully integrated agency, with strategy, creative studio, content, PR, and internal communications under one roof, the message developed in one practice carries consistently through every channel. Explore each practice below, or start with the questions B2B marketing leaders ask us most.
B2B BRANDING
Arketi Group is an Atlanta-based B2B branding agency that builds and refreshes brand identities for technology companies: naming, logo and visual identity, brand activation, and ongoing brand management. Every design decision is grounded in objective research and buyer insight rather than personal preference, producing brands that are distinctive, competitive, and visually expressive of your value proposition.
Are you looking for?
When the brand no longer resonates with buyers, most often after an acquisition, a market shift, or a product evolution. Sometimes that means subtle refinement; sometimes it means a full rebrand.
Naming is equal parts art and strategy: explore multiple directions, test each against audience insight and business opportunity, and land on a name that’s distinctive and ownable, not just clever.
Through activation. A brand only performs when it’s championed consistently in executive meetings, at events, and across every customer touchpoint, and when employees are equipped to carry it.
B2B DIGITAL MARKETING
Arketi Group is a B2B digital marketing agency that builds integrated online presences for technology companies and runs the programs that turn them into revenue: paid and organic advertising, email, social media, analytics and marketing automation, content, sales enablement, influencer and affiliate programs, and website development. An early adopter of Pardot and marketing automation, Arketi measures every campaign against bottom-line results, not dashboard metrics.
Are you looking for?
By connecting channels, tactics, and campaigns to revenue rather than clicks. Arketi’s analytics and automation practice turns customer data into focused, actionable insight on how buyers actually purchase.
Corporate professionals receive 100-plus emails a day and decide in under five seconds whether to read or delete. Cutting through requires compelling content, strong visuals, and an integrated strategy behind every send.
By equipping sellers with tools for every funnel stage: email copy, first-call presentations, social content, videos, and spec sheets. Help Sales help itself.
Learn more about Sales Enablement
INTERACTIVE DESIGN & DEVELOPMENT
Arketi Group’s interactive practice is an in-house studio of designers and developers building websites, micro apps and digital tools, animation and motion design, video, and marketing materials for B2B technology companies. An early adopter of the online ROI calculator, the studio treats design as a strategic decision: every asset exists to inspire the behaviors and outcomes your business needs, not just to look good.
Are you looking for?
For prospects, journalists, analysts, and candidates alike, the website is the first encounter with your company. Effectiveness starts with understanding your message, audience, marketplace, and sales cycle, then building the strategy and information architecture around them.
ROI calculators, industry benchmarking tools, interactive infographics, and purpose-built microsites: engagement layers that give visitors a reason to stay and a way to qualify themselves.
Yes, when production and promotion are planned together. Arketi manages video from concept through filming to amplification, covering product demos, corporate overviews, executive interviews, and commercials.
B2B MARKETING STRATEGY
Arketi Group develops and executes marketing strategy for B2B technology companies, integrating messaging, branding, website development, digital marketing, and public relations into a single revenue-focused plan. The approach prioritizes quality over quantity: qualified pipeline over vanity metrics, with results measured on the bottom line. It’s the promise behind Arketi’s tagline, where marketing generates revenue.
Are you looking for?
With a strategic content map and the Rule of 7: every asset is reused, repurposed, and recycled seven times across formats such as blog, social, and infographic, so content keeps attracting prospects and filling the funnel.
The ones tied to revenue. Positive dashboard numbers are meaningless if the company’s bottom line isn’t improving; strategy should define the metrics that connect marketing activity to closed business.
Yes. Snapfulfil built a strong brand and market leadership position across the UK and Europe through strategic content marketing, an engagement that delivered 8X ROI.
B2B MESSAGING & POSITIONING
Arketi Group develops messaging, positioning, and value propositions for B2B technology companies through a proven methodology refined across more than 150 engagements over two decades. A typical engagement runs eight to 12 weeks and delivers a defensible market position, a differentiated message architecture, and a messaging guide the whole organization can execute against; together these form the foundation for all PR and marketing communications.
Are you looking for?
Eight to 12 weeks without skipping steps, tailored to your lifecycle stage, the effectiveness of existing messaging, and market conditions.
Positioning defines the ground you own: how customers see you and why you’re the right partner. Messaging is the expression of that position, built for clarity and consistency across audiences and decision-maker levels.
Test it with customers. Arketi’s “customers know best” approach validates brand messaging directly against customer expectations and perceptions before it goes to market.
B2B PRODUCT MARKETING
Arketi Group’s product marketing practice enables B2B technology companies to differentiate their solutions, bring products to market, and execute revenue-driving programs, closing the gaps between Sales, Product, and Marketing. The practice centers on three disciplines: positioning and messaging, go-to-market strategy and execution, and sales enablement, translating technical capability into content buyers act on.
Are you looking for?
Your go-to-market plan is your business plan: an awareness strategy, a comprehensive launch plan, and the lead definitions that produce a steady stream of productive demand, built for B2B buying cycles that don’t move fast.
They turn a complex buying committee into a usable composite, so teams recognize who customers answer to and can message directly to pain points and influencers.
Content and tools matched to each phase of the buyer’s journey: assets that build customer confidence, raise lead quality, shorten sales cycles, and drive revenue growth.
B2B PUBLIC RELATIONS
Arketi Group is an award-winning B2B public relations agency whose practice spans media and analyst relations, thought leadership, media training, sponsored content, conferences and events, crisis communications, and social media. The practice is built on two pillars: strict ethical guidelines and long-standing journalist relationships. It is anchored by the News Bureau, a customized outreach engine that generates a steady stream of news so clients shape industry conversations rather than follow them.
Are you looking for?
By treating placements as a tool, not the goal. Arketi measures PR against perception shifts and business objectives, with transparent, ongoing reporting that ties programs to leads and pipeline.
A genuine thought. Arketi develops original perspectives with your experts and delivers them through bylines, op-eds, survey campaigns, awards, and speaking opportunities. It’s brand-building, not ego-stroking.
Before one happens. A custom crisis communications plan establishes the Crisis Management Team and the internal and external communications needed for every stage, because it’s not a matter of if, but when.
WORKPLACE CHANGE & COMMUNICATIONS
Arketi Inside is Arketi Group’s workplace change and communications practice, helping organizations close the gap between leaders and employees through change communications, employee experience, workplace culture, internal communications, HR communications, influencer mapping, and communications audits. Guided by the DRIVE framework (Discovery, Roadmapping, Implementation, Verification, Evaluation), the practice turns internal communication into a strategic advantage, because getting it right in the workplace is how you win in the marketplace.
Are you looking for?
By closing the gap between what’s changing and why. Arketi Inside supports M&A communication, systems implementations, leadership transitions, and return-to-office shifts, turning confusion into commitment.
Roughly 3% of employees shape sentiment for the other 97%. Influencer mapping identifies those trusted voices and shows how to engage them to drive change, accelerate onboarding, and surface issues early.
Audit them. Arketi Inside assesses content, channels, workflows, and feedback loops, then goes past survey data with focus groups and boots-on-the-ground listening to capture what employees actually mean.