B2B Marketing News

68 Best B2B Social Media Tools

Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!

Eight Questions With: Ron McMurtrie

If you could teach a college class, what would it be called? And what would it cover? I would teach "Connecting with the Customer," and it would extol the virtues of putting your customers at the heart of everything you do. It’s too easy to rush into launching a new product or technology before thinking [...]

Eight Questions With: Karen Miller Russell

If you could teach a college class, what would it be called? And what would it cover? Well, that's what I do already. But if I could teach a class outside my job, it would be an English class on the mystery novel. I love the intellectual challenge of trying to solve the puzzle, and [...]

Eight Questions With: Euphemia Erikson

If you could teach a college class, what would it be called? And what would it cover? It would about financial wellness/literacy. My son recently went off to college, and we realized we hadn’t really prepared him for the reality of student loans, managing a budget and expenses. Part of our research on payroll and [...]

Eight Questions With: Victor Cooper

If you could teach a college class, what would it be called? And what would it cover? Class: Philosophy. Cover: Epicureanism. Enjoying life during our daily hustle is a must. What can't you live without? Soul food: I know I shouldn't eat fried and greasy food, but it's so good. What is the best business [...]

Eight Questions With: Tiffani Bova

If you could teach a college class, what would it be called? And what would it cover? The Art of Storytelling: I have learned throughout my career that no matter what you are trying to accomplish, telling a story inspires the other person (client, colleague, team member, executive, etc.) to do something. When in sales, [...]

Eight Questions With: Michelle Reape

If you could teach a college class, what would it be called? And what would it cover? The Art of Personal Branding. It would cover the core elements of personal branding, including the essentials of building and maintaining a positive, personal brand. What can't you live without? I can’t live without my phone! From my [...]

Eight Questions With: Terrie O’Hanlon

If you could teach a college class, what would it be called, and what would it cover? I’d call it “Put Money to Work for You,” and I would teach it for free. High school and college core curricula don’t include basic financial principles essential to wisely earning, spending, saving and investing to build wealth [...]

Eight Questions With: Todd Smith

If you could teach a college class, what would it be called? And what would it cover? Civil Discourse: The art of giving and hearing diverse perspective with respect – in real life and on digital platforms. What can't you live without? I like to explore new places. The good news is that new adventures [...]

Eight Questions With: Angela Culver

If you could teach a college class, what would it be called? And what would it cover? I’d call it “Meet me at the intersection of Art and Science: How to Monetize Marketing” and it would cover how to create predicable results in all areas of marketing that can be linked back to the company’s [...]

Eight Questions With: Leo Tucker

If you could teach a college class, what would it be? If I could teach a college class, it would be called “Get out of your bubble” and it would cover how to gather information on all sides of an argument or issue and make up your own mind. What is the best business advice [...]

Tech B2B Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort […]

Eight Questions with Randi Drinkwater

If you could teach a college class, what would it be? I’d call it “Ease and Grace,” and it would cover living life powerfully and living a life you love – learning to relax, knowing that you’re doing everything right, and that the universe has your back. What is the best business advice you’ve ever [...]

Eight Questions with Wendi Freeman

If you could teach a college class, what would it be? It would be called “Adulting” and it would cover all the things college doesn’t prepare you for when living in the real world. What is the best business advice you’ve ever received? When I graduated from college, my dad told me “Don’t get in [...]

Eight Questions with Michelle Neverdon

What is the best business advice you’ve ever received? During my tenure as a Channel Marketing Director, I supported a distribution channel of 500+ financial institutions with 890 sales reps. The advice given to me was “Michelle, you can support individual marketing requests with a team of three marketers – you’ll burn out and you’ll burn [...]

Eight Questions with Alex Gobbi

If you could teach a college class, what would be? It would be called “Ready, Fire, Aim” or “Just because you can, doesn’t mean you should,” and it would cover the basics of good marketing – audience, message, outcome, media mix. In today’s age of urgency, speed, emails and texts, the volume of ineffective marketing [...]

Eight questions with Kimberly Whitler

What is the best business advice you’ve ever received? Wow, that's really tough as a first question – I've been influenced by a lot of people. Deb Henretta from Procter & Gamble said “Anybody can make something simple complicated. It takes somebody really smart to make something complicated simple.” That has stuck with me forever – [...]

Need-to-Knows From the 2017 Tech CMO Roundtable

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]

40 B2B Tech Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort [...]

What Big Brands Have Taught Us About Content Marketing

How To Create Content Like The Pros In an age when companies are expected to use their social platforms to showcase a unique personality, some companies are turning to full-fledged content production teams to enhance their presence and engage with their audience. We’ll show you some content marketing strategy examples from 4 big brands to […]

Should Product and Company Name be One and the Same?

It’s a popular topic for every business owner who sells a product or service: Should product and company name be one in the same? Should they be different and distinct? After reading David Cummings’ article Products and Company Name Should be the Same, I started thinking about this debate – and I’d say David and […]

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]

[List] The 5 best email marketing campaigns that are actually read

Is your email marketing campaign just not generating the results you expected? Maybe you can’t get enough opens, or maybe they just aren’t converting leads into sales? Email continues to be a major form of marketing communications to prospects and customers. The fast and simple messaging approach this medium brings to our marketing mix ensures […]

[List] Account-Based Marketing Is On Fire! 8 Things to Know

What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM.) As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […]