B2B Marketing News

68 Best B2B Social Media Tools

Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!

Eight Questions with Angela Culver

If you could teach a college class, what would it be called? And what would it cover? I’d call it “Meet me at the intersection of Art and Science: How to Monetize Marketing” and it would cover how to create predicable results in all areas of marketing that can be linked back to the company’s [...]

Eight Questions with Randi Drinkwater

If you could teach a college class, what would it be? I’d call it “Ease and Grace,” and it would cover living life powerfully and living a life you love – learning to relax, knowing that you’re doing everything right, and that the universe has your back. What is the best business advice you’ve ever [...]

Eight Questions with Wendi Freeman

If you could teach a college class, what would it be? It would be called “Adulting” and it would cover all the things college doesn’t prepare you for when living in the real world. What is the best business advice you’ve ever received? When I graduated from college, my dad told me “Don’t get in [...]

Eight Questions with Michelle Neverdon

What is the best business advice you’ve ever received? During my tenure as a Channel Marketing Director, I supported a distribution channel of 500+ financial institutions with 890 sales reps. The advice given to me was “Michelle, you can support individual marketing requests with a team of three marketers – you’ll burn out and you’ll burn [...]

Eight Questions with Alex Gobbi

If you could teach a college class, what would be? It would be called “Ready, Fire, Aim” or “Just because you can, doesn’t mean you should,” and it would cover the basics of good marketing – audience, message, outcome, media mix. In today’s age of urgency, speed, emails and texts, the volume of ineffective marketing [...]

Need-to-Knows From the 2017 Tech CMO Roundtable

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]

40 B2B Tech Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort [...]

What Big Brands Have Taught Us About Content Marketing

How To Create Content Like The Pros In an age when companies are expected to use their social platforms to showcase a unique personality, some companies are turning to full-fledged content production teams to enhance their presence and engage with their audience. We’ll show you some content marketing strategy examples from 4 big brands to […]

Should Product and Company Name be One and the Same?

It’s a popular topic for every business owner who sells a product or service: Should product and company name be one in the same? Should they be different and distinct? After reading David Cummings’ article Products and Company Name Should be the Same, I started thinking about this debate – and I’d say David and […]

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]

[List] The 5 best email marketing campaigns that are actually read

Is your email marketing campaign just not generating the results you expected? Maybe you can’t get enough opens, or maybe they just aren’t converting leads into sales? Email continues to be a major form of marketing communications to prospects and customers. The fast and simple messaging approach this medium brings to our marketing mix ensures […]

[List] Account-Based Marketing Is On Fire! 8 Things to Know

What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM.) As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […]

The New Marketing Tech Economy is Here

If you’ve started to notice that your CMO is asking for more budget than your CIO, you’re not alone. According to Gartner, during 2017 CMOs will spend more on IT than CIOs. Why the increased interest in technology? Prospects and customers are becoming more sensitive to being “told” and “sold” to, which means brands must […]

Content Marketing Reality Check: 5 Ways to Improve

B2B marketers have gotten the message that content is currency in the ongoing quest for qualified leads. With 63% of marketers extremely or very committed to content marketing, according to a new DemandGen Report survey, content has certainly become a prime weapon in the B2B marketers arsenal. Why then, have so many experts, pundits and […]

From Buyers to Believers

We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the […]

How Much Money Should You Spend for a Good PR Firm?

What’s Good PR Worth? How much a company should spend on a PR firm is a matter of great debate. Unfortunately there’s no official rule of thumb, but there are many things you can take into account before bringing on a PR firm to manage your media relations efforts Factors to consider include Company revenue […]

[Infographic] Exciting fintech data on consumer behavior trends

From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-to-knows curated […]

[List] Exciting web design trends to look for in 2017

The Web is a curious beast. How the Web looks and functions is perpetually dictated by how audiences consume content. It’s no secret that more online content is being consumed on phones and tablets. And the need to have content and functionality for any size screen has had a profound affect on web design. B2B […]

Evolving media expert shares how to optimize headlines for search

Smart People Saying Smart Stuff Part 7: Serena Ehrlich Over the past year, we’ve discussed the imminent collision of Search and PR. A year later, we’re experiencing the effects of that merger and were eager to learn about best practices on how to optimize headlines for search. So we turned to one of the best evolving media […]

Georgi Gullia Shares Insights on Startup Funding

Smart People Saying Smart Stuff Part 6: Georgi Gullia Startup investing. It’s a sexy space to play in, if you have the cash to do so. However, it’s not the most intuitive environment to those looking from the outside-in. Amidst all the terminology (angel, seed, etc.), many startups may feel like identifying their funding states […]

The AI-powered email? It’s closer than you think

If there has been one clearly emerging trend in 2016, it has been the growth of artificial intelligence (AI) driving business technologies. With AI-powered solutions solving problems in areas including search, service management, lead generation and data trends, AI is posed to continue to change the way we do business, and marketing is no exception. […]

Smart People Saying Smart Stuff 5: Dawn Brun

Arketi’s “Smart People Saying Smart Stuff” series is going strong, and our recent session with Dawn Brun kept up the momentum as we dove into data storytelling. Round five followed previous conversations on media relations, creating content people care about, ensuring you have a proficient online marketing platform, and social media marketing for software. Dawn, director of communications for Cardlytics, […]