B2B Marketing News

68 Best B2B Social Media Tools

Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!

Arketi Friday Flyer 8-28-20

Welcome to the Arketi Friday Flyer! We had another exciting week here at Arketi! Besides our usual B2B marketing and B2B PR wins, we played trivia and published our August CORE. To add to the excitement, we have announced Arketi Labor Day ++. To counteract the extended work-from-home and promote mental health, we are taking […]

Arketi Friday Flyer 8-21-20

Welcome to the Arketi Friday Flyer! Today in “stories that should’ve made the front page”, Germany’s agricultural ministry is working on passing a law that affects 9.4 million much-loved Germans. That’s right, this new law will order Germans to walk their dogs twice a day. And in other news, Netflix is testing a “shuffle” button […]

Arketi Friday Flyer 8-14-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]

Arketi Friday Flyer 8-7-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]

Arketi Friday Flyer 7-31-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]

Arketi Friday Flyer 7-24-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]

2020 Summer Bucket of Fun : ArtKeti!

Welcome to the 2020 ArtKeti Virtual Art Exhibit! We invite you to explore the art created by our talented team members in this virtual exhibit below. Then you can vote on the single piece of art that most moved you. Please know that the ArtKeti Artist with the most votes will win a “WAY BIG” [...]

Black Lives Matter

Arketi’s seven company values were created out of deep, direct discussions between colleagues, about what it means to be part of Arketi, and what role a firm like ours should play in the world. We believe in them wholeheartedly and try to live them every day. Two of these two values, in particular – “Be […]

Eight Questions With: Denise Hart

What is your secret vice? My not-so-secret vice is potato chips. I love them and have since I was little and got Charles Chips delivered in a can to our door – we ordered one pound of barbecue and one pound of plain, and they were all mine. I ate both cans in a weekend [...]

Eight Questions With: Rob Amberg

If you could teach a college class, what would it be called? And what would it cover? It would be called Common Cents and would cover the basics of financial literacy and investment in your future. Too many people have no real savings or understanding of how to plan for retirement. Capturing them when they [...]

Eight Questions With: Nancy Bistritz-Balkan

If you could teach a college class, what would it be called? And what would it cover? I think I would call it: "Public Speaking: Like a Boss." Public speaking is a passion of mine, and I think that comes from my father, who has done it his entire life. I speak for professional purposes, [...]

Eight Questions With: Stacy Sutton

If you could teach a college class, what would it be called? And what would it cover? I'd teach a class called "Build Your Network to Grow Your Career." I'd teach the students how to (a) figure out what they want to do for their first job, and (b) land their first job through building [...]

Eight Questions With: Megan Smit

If you could teach a college class, what would it be called? And what would it cover? Speaking frankly, it would be called, "Sh*t they don't teach you in college but will change your life." This would cover the basics of workforce dynamics and include real examples or situations frequently experienced, such as times you've [...]

Eight Questions With: Ron McMurtrie

If you could teach a college class, what would it be called? And what would it cover? I would teach "Connecting with the Customer," and it would extol the virtues of putting your customers at the heart of everything you do. It’s too easy to rush into launching a new product or technology before thinking [...]

Eight Questions With: Karen Miller Russell

If you could teach a college class, what would it be called? And what would it cover? Well, that's what I do already. But if I could teach a class outside my job, it would be an English class on the mystery novel. I love the intellectual challenge of trying to solve the puzzle, and [...]

Eight Questions With: Euphemia Erikson

If you could teach a college class, what would it be called? And what would it cover? It would about financial wellness/literacy. My son recently went off to college, and we realized we hadn’t really prepared him for the reality of student loans, managing a budget and expenses. Part of our research on payroll and [...]

Eight Questions With: Victor Cooper

If you could teach a college class, what would it be called? And what would it cover? Class: Philosophy. Cover: Epicureanism. Enjoying life during our daily hustle is a must. What can't you live without? Soul food: I know I shouldn't eat fried and greasy food, but it's so good. What is the best business [...]

Eight Questions With: Tiffani Bova

If you could teach a college class, what would it be called? And what would it cover? The Art of Storytelling: I have learned throughout my career that no matter what you are trying to accomplish, telling a story inspires the other person (client, colleague, team member, executive, etc.) to do something. When in sales, [...]

Eight Questions With: Michelle Reape

If you could teach a college class, what would it be called? And what would it cover? The Art of Personal Branding. It would cover the core elements of personal branding, including the essentials of building and maintaining a positive, personal brand. What can't you live without? I can’t live without my phone! From my [...]

Eight Questions With: Terrie O’Hanlon

If you could teach a college class, what would it be called, and what would it cover? I’d call it “Put Money to Work for You,” and I would teach it for free. High school and college core curricula don’t include basic financial principles essential to wisely earning, spending, saving and investing to build wealth [...]

Eight Questions With: Todd Smith

If you could teach a college class, what would it be called? And what would it cover? Civil Discourse: The art of giving and hearing diverse perspective with respect – in real life and on digital platforms. What can't you live without? I like to explore new places. The good news is that new adventures [...]

Eight Questions With: Angela Culver

If you could teach a college class, what would it be called? And what would it cover? I’d call it “Meet me at the intersection of Art and Science: How to Monetize Marketing” and it would cover how to create predicable results in all areas of marketing that can be linked back to the company’s [...]

Eight Questions With: Leo Tucker

If you could teach a college class, what would it be? If I could teach a college class, it would be called “Get out of your bubble” and it would cover how to gather information on all sides of an argument or issue and make up your own mind. What is the best business advice [...]

Tech B2B Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort […]