Who’s who around here.
Hi, I’m Rory Carlton. I got bitten by the B2B bug in my first job after graduating, and I’ve been doing technology advertising and marketing for 25+ years a very long time. I grew up in Scotland, went to university in London, then moved to Amsterdam where I lived and worked for several years. I ran European marcom for a division of Lockheed for a while and then led a management buyout of a Dutch B2B agency with several international tech clients. That led to me setting up a sister agency in Atlanta. I thought I’d stay here two or three years and move back. That was in 1993...
Mike and I started Arketi Group because we saw an opening for an agile, integrated agency that “gets” technology, isn’t afraid to be exclusively B2B, yet has a broad enough range to be able to make unbiased recommendations about what tactics to apply. We’ve attracted (and retained) some super-smart people, each with their own specialization. In my case, it’s messaging, brand development, advertising, print and online, trade shows, direct mail, packaging, internal communications, and web strategy and execution.
In case you’re wondering, I got a First Class Honours bachelors degree in Computer Science from London University (QMC) and an MBA from the European University. I’m married and in my spare time I’m butler to a whippet. I speak English (with a vestigial British accent), fluent Dutch, and just enough French and Italian to read a newspaper very slowly.
If you'd like to know more, let's have coffee some time.
Erica England, APR, is a public relations and marketing professional with more than a decade of experience working with a variety of clients in the technology, hospitality, construction and transportation arenas. Erica started her career implementing grass-roots campaigns for General Motors, and managing media relations for both the Jacksonville Aviation Authority and Jekyll Island.
Prior to becoming a member of the Arketi team, Erica led all marketing initiatives for GuildQuality, a SaaS company based in Atlanta. In that role, Erica provided strategy and executed activities that enabled the company to implement lead generation and customer retention campaigns and receive media coverage in numerous national and trade outlets. Recognized by American Business Awards as a 2016 Communications Professional of the Year, Erica has a degree in public relations and advertising from Flagler College, Florida.
Micky Long draws on more than 25 years of B2B technology marketing, public relations and analyst experience. He has helped deliver revenue and market share results for companies like IBM, Tech Data, MAPICS, Siemens, Indus International, Hayes and others. Prior to Arketi, Micky was lead technology industry analyst with Aberdeen Group’s Strategic Service Management practice, where he produced major research benchmark studies, conducted nearly 100 strategic briefings with software and technology vendors and was a lead speaker at conferences and webcasts within the technology community.
From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 sales leads for a data storage company, to helping revitalize the brand of an enterprise software company, Micky understands marketing’s role in increasing market share and improving revenue growth. In fact, while he was at Hayes, he was part of the initial team that grew the company from $12 to $170 million in two years.
Micky is involved in the technology marketing community, has served on the board of TAG Marketing Society, of which he is also the former board president. He is a past board member of the Southeastern Software Association, the Atlanta chapter of Sales and Marketing Executives International and the Executive Sales and Marketing Association. Micky has a BS in Communications from Temple University.
Mike Neumeier, APR has nearly 20 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike has built an enviable record of creating and delivering plans that result in building the bottom line. This record earned him a coveted spot on the PR News 2003 15-to-Watch list.
Previously Mike served as director of media and analyst relations for Interland (now Web.com), a web hosting and online services provider for small businesses. Mike has also served as a PR and marketing executive for two large independent marketing and PR agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center. Mike has earned the distinction Accredited in Public Relations (APR) and more than 60 industry awards, including a PRSA Bronze Anvil for architecting a demand-creation program resulting in a $13 million increase in sales. He was inducted into the National PRSSA Hall of Fame in 2010.
Mike is a past president for the GA|PRSA chapter (the second largest PRSA chapter in the nation), serves on the Technology Executives Roundtable Board of Directors, is a member of the Executive Committee of PRSA’s Counselors Academy, a board member of Technology Association of Georgia (TAG) Board of Directors, a founding member of the Atlanta PR Interfaith Prayer Breakfast, a member of the MIT Enterprise Forum of Atlanta Executive Committee, past chair of the University of Florida’s Public Relations Advisory Board, serves on the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the HealthMPowers Board and has served on numerous national Public Relations Society of America committees. Mike has earned a Bachelor of Science degree from the University of Florida in Public Relations and is currently completing his master’s in mass communications.
Jackie Parker has more than 15 years of public relations and corporate communications experience, working with myriad clients in the technology, healthcare, professional services and higher education arenas. Jackie started her career working with high tech companies including BellSouth, EMC and Hughes Network Systems – helping those companies successfully launch products and services and build their brands through executive visibility programs.
Before joining Arketi, Jackie was vice president of media relations for a national public relations firm. In that role, she provided strategic media relations counsel to account teams and clients in various industry segments, including technology and healthcare, regularly securing coverage in high-profile media outlets, including USA Today, BusinessWeek and CNBC.
In addition to her agency experience, Jackie has a strong corporate communications background working for H.J. Russell & Company and National Data Corporation. After graduating from the University of Missouri-Columbia, Jackie was a reporter for several newspapers, including The Indianapolis News.
Star is a vice president with more than 20 years of business-to-business experience in strategic marketing, communications, public relations and digital media in both corporate and agency environments. From strategic plan development to corporate messaging and positioning, she helps guide companies' integrated PR and marketing efforts.
Having worked with a number of clients over the years, Star brings diverse industry experience to Arketi, including banking & finance, construction, energy & utilities, healthcare, legal, manufacturing & supply chain, professional services & outsourcing, real estate, and telecommunications expertise. Most recently, Star was a vice president with Edelman, a global public relations firm, where she served as client relationship manager and strategic lead for $1 million in annual revenues for clients that included AchieveGlobal, Broadview Networks, Bulwark – a division of VF Corp., mBlox, North Highland, NorthgateArinso, YP and Zhone Technologies. Prior to Edelman, Star held several senior-level agency positions.
As a result of her work, Star has earned more than a dozen TAG Marketing and PRSA Phoenix Awards over the years. Active in the Atlanta community, she has served on several committees and boards in association with the Technology Executives Roundtable, Technology Association of Georgia (TAG), Women in Technology, TAG Marketing Society and the American Marketing Association’s Atlanta Chapter. Star holds a Master’s degree in Mass Communication from the University of Georgia and a Bachelor of Arts degree in English from Emory University.