In today’s AI-first environment, how your website is structured — along with the clarity, relevance and authority behind your content — directly impacts how your brand appears in both traditional search and AI-generated recommendations. SEO still matters, but it now needs to evolve alongside GEO. Check out the conversation below between Arketi Executive Interactive Director Charles Askew and CEO Mike Neumeier for insights on how to align your organization for AI-driven search and discovery.