Monday, September 12, 2022
Judson Phillips Brings 20+ Years of B2B Marketing Results to Arketi Group
Direct efforts in early-stage software organizations have accounted for more than $1B in shareholder value via acquisitions
ATLANTA – Sept. 12, 2022 – Arketi Group strengthened its team of expert B2B communicators and marketers with the addition of Judson Phillips as vice president and member of the firm’s senior leadership team.
Phillips is an accomplished marketing executive with extensive experience developing and executing overall marketing strategy for complex technology solutions. From startups to established enterprises, his work with B2B technology companies makes him a specialist in product marketing, communications, demand generation, sales enablement, content marketing, public relations and brand awareness.
“My passion for technology and B2B marketing introduced me to Arketi early in my career as we partnered on various marketing projects and campaigns,” said Phillips. “Joining Arketi myself is a natural transition as I look forward to new challenges and opportunities helping our clients grow their business and generate bottom-line results.”
Phillips joins Arketi following his most recent success with healthcare technology startup BioIQ, which was acquired by LetsGetChecked in May 2022. He has also held key executive, product marketing and communications roles leading to the acquisitions of 2Order.com by Primus, Advectis by Xerox, Brightree by ResMed and Preparis by Agility Recovery, accounting for more than $1 billion in shareholder value post-acquisition.
“From his degree in computer science to his multiple roles as head of marketing and public relations, Judson brings the right mix of skills and experiences to grow Arketi and our capabilities,” said Mike Neumeier, APR, CEO of Arketi Group. “Judson is a multi-talented marketing executive who understands the integrated nature of our work – a perfect fit for Arketi.”
To learn more about Arketi or our team, visit https://arketi.com/whatwedobest
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, DefenseStorm, FLEETCOR, Iron Mountain, Körber and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.