ATLANTA – Apr. 4, 2022 – Arketi Group and DefenseStorm’s collective communications campaign to expand awareness and engagement for the FinTech was named a finalist in this year’s North American SABRE Awards in the B2B Technology: Software and Services category.
The SABRE Awards are one of the world’s largest and most sought-after public relations awards competitions. Hosted by PRovoke Media, the awards recognize Superior Achievement in Branding Reputation and Engagement (SABRE). This year’s competition saw more than 2,000 entries across a variety of categories, including B2C and B2B.
“Arketi thrives on executing campaigns that help our clients exceed their goals and make a meaningful difference to their bottom line,” said Mike Neumeier, APR, CEO of Arketi Group. “Our partnership with DefenseStorm is what enabled us to collectively architect and execute anexceptional integrated communications campaign that also won the top award at last year’s PRSA Georgia Phoenix Awards.”
Previously known as the Holmes Report, PRovoke Media produces content across multiple platforms to inspire public relations professionals and elevate the status of the discipline.
“The juries that met over the past three weeks were treated to a feast of great campaigns spanning every sector, from consumer to healthcare to professional services; every practice area from corporate reputation to employee communications to public affairs and issues management; and every channel, from traditional media to digital and social platforms to live events,” said Paul Holmes, Founder of PRovoke Media and SABRE Jury Chair.
“We saw campaigns that demonstrate how public relations can be a force for good in a divided society, and campaigns that proved our industry’s ability to add real value for clients. We saw a truly exciting range of creative work and an increasingly important use of data and analytics in both planning and measuring the winning entries.”
A complete list of this year’s SABRE Award finalists can be found here. The winners will be announced at an awards ceremony on May 4 in New York City.
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, FLEETCOR, Iron Mountain, NCR and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.