ARKETI GROUP LAUNCHES INTERACTIVE, UX-DRIVEN WEBSITE FOR THE AMERICAN TRANSACTION PROCESSORS COALITION

ATLANTA – Mar. 15, 2024 – The American Transaction Processors Coalition (ATPC) partnered with Arketi Group to design and launch its new, responsive website showcasing the organization’s payments industry expertise, community engagement, and policy influence.

Headquartered in Atlanta, the ATPC is a leading advocate for America’s payments processors and the industry at-large. The organization has a rich history of economic development, thought leadership, and engagement with federal and state officials on topics ranging from cybersecurity and fraud to privacy and financial inclusion.

ATPC’s member companies provide the tools, infrastructure and technology that enable global commerce, and it needed a website to match the depth and strength of the industry it serves. Drawing on ATPC’s work and influence, Arketi crafted a new design for the website featuring bolder colors, interactive elements, enhanced navigation, and a streamlined user experience throughout.

“Arketi Group understands the complexities of our industry and how we needed to engage visitors with ATPC’s rich history of policy influence and education,” said H. West Richards, Director of ATPC. “Our new website is eye-catching, intuitive to use and helps visitors quickly understand our purpose so we can advance collaboration and engagement for our industry.”

Alongside its refreshed design, the website enables visitors to explore:

• The history of ATPC, including its origins, staff, board of directors, partners and sponsors.
• ATPC’s cornerstone programs and initiatives, including its Cyber Council, Future Leaders effort, the Georgia FinTech Academy, FinTech Atlanta and P20.
• Resources, including ATPC’s newsletter, policy updates, newsroom and industry insights.
• Membership opportunities and the value of joining ATPC’s 70+ coalition of payments companies advancing industry interests and influence.

“ATPC recognizes the value of not just a beautiful website, but one that also guides visitors to the information they need quickly and efficiently,” said Mike Neumeier, APR, CEO of Arketi Group. “We are no strangers to the payments or fintech industries and working with a fellow Atlanta-based organization made for a natural fit.”

About ATPC
The ATPC is a trade association bringing the right people and organizations together at the right time to educate legislators, regulators and policy decisionmakers about critical issues facing the payments processing industry and the larger economy. It strives to gather the most talented and focused thought leaders and companies in payments and fintech to drive public policy that advances financial inclusion, supports small businesses, and enables consumers to seamlessly interact with an increasingly digital and global economy. ATPC leverages the industry’s thousands of employees to align the power of influential state Congressional delegations for positive policy outcomes and creates state and local government incentives for the industry to expand and thrive. Visit atpcoalition.com/

About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Brightwell, CHEP, Fiserv, Momnt, Purchasing Power, Stryten Energy and Zyxel Communications. For more information, call 404-451-7832 or visit https://arketi.com.

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