Arketi Group launches product marketing practice to provide B2B go-to-market strategy & execution


ATLANTA – Feb. 07, 2023 – Arketi Group announced the launch of its Product Marketing practice to provide B2B technology clients with product marketing strategy, solution positioning and messaging, sales enablement, content development, and optimal go-to-market program execution.

To compete in today’s evolving B2B landscape, companies are adopting product-led sales, marketing and go-to-market strategies that differentiate their solutions and value propositions. However, according to the Product Marketing Alliance, finding skilled product marketing talent to create and manage these campaigns remains a significant challenge.

Arketi’s Product Marketing practice draws on the firm’s two decades of experience helping B2B technology companies apply intelligent strategy, public relations, messaging, branding, demand generation and digital marketing to accelerate growth and drive revenue.

“We have worked alongside our clients to eliminate gaps between Sales and Marketing since our earliest days in business,” said Mike Neumeier, APR, CEO of Arketi Group. “In today’s new B2B buying reality, that challenge has evolved to include not only closing the gap between Sales and Marketing, but also aligning Product with Sales and Marketing.”

Led by Vice President Judson Phillips, the practice enables B2B technology providers to:

  • Execute strategic go-to-market programs that generate awareness, capture leads and move prospects through the funnel.
  • Strengthen product positioning and relevance for target audiences.
  • Quantify their products’ ROI and illustrate use cases in creative, interactive formats.
  • Understand and document the buyer’s journey and audience personas.
  • Enable Sales teams with tools and resources for each step of the selling process.
  • Engage brand champions to serve as advocates for their products.

“Too many organizations spend valuable time and resources generating volumes of largely unqualified web traffic and leads,” said Phillips. “Arketi’s Product Marketing practice is built around our ability to execute revenue-driving go-to-market strategies that differentiate technology solutions and connect sellers with the right prospects.”

“Arketi consistently delivers on its brand promise ‘where marketing generates revenue’,” said Terrie O’Hanlon, Chief Marketing Officer for hospitality technology solutions innovator Agilysys, Inc. “Adding a Product Marketing practice is a natural extension to the marketing, public relations and demand generation services that results-oriented B2B technology companies, including ours, trust Arketi to deliver.”

About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, DefenseStorm, Fiserv, Iron Mountain, Körber and Zyxel. For more information, call 404-451-7832 or visit