ATLANTA – Oct. 5, 2026 – Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced the appointment of Minh Phuong Nguyen as Chief Financial Officer. Nguyen joins the firm’s senior leadership team and will oversee Arketi’s financial operations, strategy, planning, and analysis as the agency continues to expand.

In the newly appointed role, Nguyen will work alongside Arketi’s leadership team to strengthen financial planning and forecasting, provide greater visibility into business performance, and help guide strategic decisions that support the firm’s long-term business objectives.

“Arketi has more than tripled in size, and that kind of growth requires sharp visibility into the business and disciplined decision-making about where we invest next,” said Mike Neumeier, APR, CEO of Arketi Group. “Minh’s experience leading finance functions across agencies, consulting organizations, and large enterprises will help us turn that momentum into smart, strategic growth for the firm.”

Nguyen has nearly two decades of experience in financial planning and analysis, operations, forecasting, and business strategy. Her career includes roles with McKesson, Accenture, Ogilvy & Mather, Bridgevine, Purchasing Power, Accenture Song, and Oxford Industries.

“Arketi has a strong foundation and a clear sense of where it’s headed, and I wanted to be part of building what comes next,” said Nguyen. “What sealed it for me, though, was the people – their talent, honesty, and openness throughout our conversations. This is a team I’m excited to work alongside as we build an integrated business that’s ready to scale.”

Nguyen is a graduate of the University of Georgia’s Terry College of Business, where she studied Banking & Finance and Economics. She is also a former longtime volunteer with Atlanta Mission and Golden Retriever Rescue of Atlanta.

About Arketi Group
Arketi Group helps organizations develop and execute digital marketing and communications strategies that drive real business impact. Trusted by companies including Cantaloupe, CHEP, Kahua, Mitsubishi Electric Trane HVAC US LLC, Stryten Energy, and Zyxel Communications, Arketi is consistently recognized by Chief Marketer and PRNEWS as a “B2B Top Shop.” Learn more at arketi.com.