Arketi shares best practices at PRSA 2015 International


ATLANTA– October 22, 2015 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead three professional development sessions at the annual PRSA 2015 International Conference taking place from Nov. 8-10 in Atlanta. Tweet this.

During the highly interactive and informative sessions, Arketi’s Mike Neumeier, principal at Arketi Group, and Erica England, account supervisor at Arketi Group, will address industry topics including managing the client and agency relationship, perfecting your media pitch and why marketing automation technology matters to PR professionals. Stop by Arketi’s workshops as:

  • England provides tips on crafting media pitches that earn quality coverage during the session titled, “Pitch Perfect: How to Take an Idea to Coverage” on Nov. 9 from 11:45 a.m.–12:45 p.m. England along with other media relations professionals including Raleigh Miller, manager at Burson Marsteller and Jon Sullivan, senior manager at Aflac Incorporated, will showcase media pitches that garnered attention from leading news outlets, discuss how to incorporate research into personalized outreach and ways to create compelling and relatable story angles. Additionally, attendees will take what they’ve learned in the session and work together to craft pitches of their own as the workshop culminates in a live “pitch off.” Tweet this.
  • Neumeier shares insights in a high-speed learning session on Nov. 9 from 3:45–4:45 p.m. among communication professionals highlighting fast takeaways and techniques. During the Expert Express, Neumeier answers “What a PR Pro Needs to Know About Marketing Automation Technology (And Why).” Tweet this.

“As technology continues to shape the future of public relations, it’s an honor to speak at not just one, but several professional development sessions alongside some of the brightest minds in the industry,” said Neumeier. “During our workshops, we’ll showcase strategies, tactics and measurable outcomes from some of our prized campaigns based on our integrated approach to BtoB tech public relations and marketing.”

The PRSA 2015 International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies. Throughout the three days, more than 150 industry experts will share practical insights from all career levels, sectors, work environments and industries.

“PRSA is the leading public relations association with the largest and most diverse membership in the field,” shared England. “It has been one of the greatest investments of my professional career and I’m proud to share the practices I’ve learned through their resources with others during this year’s annual international conference.”

The PRSA International Conference in Atlanta is the intersection of technology and media, and leads the competition by providing unparalleled knowledge and tools on the latest trends impacting the industry and individuals’ professional success.

With 3,000 public relations professionals and students in one city, the conference immerses attendees in interactive sessions, exciting networking events and helps communications professionals boost their bottom line.

To learn more about the PRSA 2015 International Conference, visit:

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, Recall and Xerox. For more information, call 404-929-0091 ext. 210 or visit