ATLANTA – April 18, 2016 – Arketi Group, a high-tech BtoB public relations and digital marketing agency, announced today it has been named as finalist in The B2B Marketer Awards for its public relations work with NCR Silver and creative services work with Aptean.
Arketi earned “finalist” spots in both the Best Public Relations and Best Infographic categories of The B2B Marketer Awards. The Awards honor achievement in business-to-business (B2B) marketing by recognizing the organizations and individuals that produced the most impressive work of the previous calendar year, as evaluated by their peers.
Finalists were selected by an independent peer panel of judges, with three finalists chosen in each of the 14 categories. Each entry was evaluated for originality, polish, integration with the sales process or across marketing channels, and demonstrable results.
“Recognition like this is important to us and our clients because the judging criteria is based on generating business results,” said Mike Neumeier, APR, principal at Arketi Group. “At the end of the day delivering impact for our clients is what we get most excited about.”
The Awards drew entries from a wide array of companies and marketing agencies representing a variety of industries across the U.S. “This being our inaugural year, we were astounded – and elated – by the reception we received, including the diversity of entrants, from startups and agencies to Fortune 500 companies,” said Dawn Verbrigghe, the event’s lead organizer.
The Awards will be presented at a gala on June 13, 2016 in New York City and are part of The B2B Marketer Conference & Awards event. Registration is open to everyone in the B2B marketing community. For more information about the finalists visit: http://b2bmarketer.net/awards.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, NCR, Recall and Xerox. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
About The B2B Marketer Awards
The B2B Marketer Awards are part of The B2B Marketer Awards & Conference, a peer-organized event that was created to celebrate, connect and inspire B2B marketers. The event brings together U.S.-based B2B professionals from across marketing disciplines — from marketing communications and demand generation to product marketing and strategy — for a day-long Conference and an evening Awards gala that acknowledges successful work from the previous year. The event will be held in New York City on June 13, 2016. For more information about the event and to register to attend, please visit: http://b2bmarketer.net/.