Core

Welcome to this edition of Core, an industry newsletter with news, nuggets and best practices in business-to-business (BtoB) technology public relations and marketing. With it, we hope to share vital information to organizations looking to generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation.

At the end of 2008, Arketi Group chaired the second annual Atlanta High-Tech CMO Roundtable. Nearly 20 marketing executives from leading technology companies in the Southeast gathered to discuss the current and future state of marketing within the business-to-business and technology sectors.

Set amid the growing economic crisis, the roundtable addressed two main issues: How companies’ marketing plans for 2009 are taking shape, given the dramatic market conditions and uncertain business environment; and What steps the participants are taking to measure marketing’s contribution to their businesses. The roundtable discussions were divided into four sessions – two on each topic – and some consistent themes emerged that we feel every BtoB marketer can benefit from knowing. Core subscribers are being given a sneak peak at the proceedings from this event which are scheduled to be released publicly next month. We encourage you to download an advance copy of The Outlook for Business-to-Business Technology Marketing in 2009 and let us know what you think about the topics discussed and the trends that emerged.

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Sincerely,

Arketi Group
core@arketi.com