In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
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CORE
5 best practices for building a B2B website
When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.
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How Arketi and Cortera generated a firestorm of leads
Cortera, a provider of comprehensive business-to-business payment and purchase behavior insights, had a simple goal when they engaged Arketi. They wanted to generate several hundred new sales leads each month.
Insight
Educational webcasts drive engagement and sales
Securing your position as a trusted partner through digital marketing.
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How PMG used survey data to drive thought leadership
PMG, a provider of business process automation software, and Arketi Group brainstormed PR strategies to help the company capture more industry mind-share and media attention. The joint team settled on the idea of a thought-leadership survey campaign that would focus on a major concern of its target audience, IT professionals: the proliferation of cloud solutions in the enterprise.
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Bulletproof your marketing budget
As marketers, we’re all familiar with the adage “Half my advertising dollars are wasted – I just don’t know which half.” During the past decade, our CEOs and CFOs have given up worrying about which half it is – they’ve just slashed the marketing budget, and left you to figure out where to make the savings. And if you want more budget, you’d better have a bulletproof case for it.
Article
Should Products and Company Name Be One in the Same?
A company with a strong brand has a better chance of making the short-list of vendors when a company considers a major purchase.
Insight
How to Work with Industry Analysts
What analysts do, how they operate – and how they can add value to your technology company
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From buyers to believers
We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses.
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The role of collateral in a digital age
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.”
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How to give a presentation in nine words
All communications professionals are called on to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.
Insight
BRANDING BY TRUST: THE RISE OF THE B2B INFLUENCER
What’s all the hype around influencer marketing about? And how it can it work for B2B?
Article
Account-Based Marketing Is On Fire! 8 Things to Know
As if we needed another approach to add to our growing set of marketing must-haves. But this one is real.
Insight
Crisis Communications Checklist
A crisis can strike any company, often with no warning. Even the best-prepared executives can be caught off-guard.