ARKETI
THINKING
THINKING

“A goal without a plan is just a wish.”

In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.

We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:

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FEATURED
Core - Website

CORE

5 best practices for building a B2B website

When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.

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CORE

Cox Business builds awareness, thought leadership in crowded small business arena

Cox Communications is well known for its high speed internet and cable TV services in 18 states nationwide, but this big brand presence at times overshadows its Cox Business division, which provides a variety of services from broadband and phone to physical security systems for 350,000 SMBs in these same markets.

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Cox Business builds awareness, thought leadership in crowded small business arena Case Study

CORE

Marketing Measurements That Matter with Andy Hilton

Measurements That Matter: Communication Andy Hilton of ADP shares how to make sense of the wide range of channels used to market to prospects and to measure the success of a campaign.

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Marketing Measurements That Matter with Andy Hilton Case Study

CORE

Measurements that Matter with Mike Touhill of Novelis

The Best Marketing Communication Measurements and Methods Marketers work at a breakneck pace today. With thousands of communication measurement tools and hundreds of data points to analyze, it can be hard just to find a starting point, let alone uncover any meaningful insights. If only someone could simplify the task!

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Measurements that Matter with Mike Touhill of Novelis Case Study

Insight

7 Steps to Refresh Your Messaging

Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up – you’re falling behind.

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7 Steps to Refresh Your Messaging Case Study

CORE

Website Measurements that Matter with Daniel Lemin

Marketing Measurements That Matter: Website You’ve poured time, money and very likely blood, sweat and tears into your new website… now, how do you know it’s delivering? Google Analytics is packed with metrics – more than 200 – so how does one decide which ones to focus on?

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Website Measurements that Matter with Daniel Lemin Case Study

Article

Why Outlines Make Us (and you) a Better Writer

Once your outline is complete and on target, then it’s time to start writing.

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Why Outlines Make Us (and you) a Better Writer Case Study

CORE

Measurements that Matter with Equifax’s Vice President of Solutions Marketing Laurie Hood

Marketing Measurements That Matter: FinTech Today corporate marketers have access to more data, information and insights than ever before. All this Big Data should help us measure marketing in ways previously not possible. Let’s learn the measurements that matter to Equifax Vice President of Solutions Marketing Laurie Hood.

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Measurements that Matter with Equifax’s Vice President of Solutions Marketing Laurie Hood Case Study

CORE

Social media guru Serena Ehrlich on the best social media metrics to measure

Measurements That Matter: Social Media Let’s get it on social. Stand up a social campaign. What’s going on with our social? These days to say #ItIsAllAboutSocial is no stretch. So, what measurements really matter to communications teams when talking social?

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Social media guru Serena Ehrlich on the best social media metrics to measure Case Study

CORE

Demand Generation Measurements that Matter with SiriusDecisions’ Jen Horton

Measurements That Matter: Demand Generation In a sea of demand generation metrics and measurements, how do you know which are critical to success – and which will just get in the way? We spent some time with Jen Horton, vice president and group director of demand services at SiriusDecisions, to get her unique perspective on sorting out the confusion.

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Demand Generation Measurements that Matter with SiriusDecisions’ Jen Horton Case Study

CORE

Content marketing guru Michael Brenner on how to measure content

Measurements That Matter: Content Marketing Today, more than ever, marketing teams are being held accountable for delivering business results. Continuing our Measurements that Matter series, we recently chatted with Michael Brenner, a best-selling author, keynote speaker and CEO of Marketing Insider Group, to discuss why and how to measure the impact of content marketing.

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Content marketing guru Michael Brenner on how to measure content Case Study

CORE

SEO wizard Rand Fishkin shares the 3 most important SEO metrics

Measurements That Matter: SEO Should you care about keyword rankings or backlinks? What about engagement metrics? How do you know what to measure during your SEO campaigns? We interviewed the one and only Rand Fishkin, founder of Moz and SEO guru, to find out what he thinks are the measurements that matter for search.

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SEO wizard Rand Fishkin shares the 3 most important SEO metrics Case Study

Article

What Does Color Mean for your Brand?

Psychologists have proven color can increase brand recognition by up to 80%.

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What Does Color Mean for your Brand? Case Study

CORE

How do you measure PR? Katie Paine ‘The Measurement Queen’ shows us how

Measurements That Matter: Public Relations To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss what measurements are most important for PR, how to measure them and even some tips and tools to try out.

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How do you measure PR? Katie Paine ‘The Measurement Queen’ shows us how Case Study

CORE

7 Steps to refresh your brand message (and your revenue)

If the last time you updated your corporate messaging, “Gangnam Style” was topping the charts, your customers may be turned off by what’s likely a stale message. Customer concerns, needs and attitudes are always evolving. And if you’re not keeping up then you’re falling behind.

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7 Steps to refresh your brand message (and your revenue) Case Study

CORE

Global acquisitions call for a global rebrand

In 2015, HighJump Software was in the midst of a successful growth-by-acquisition strategy. However, the acquisitions left the global supply chain software provider with multiple brands and websites, and a less than coordinated global market identity.

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Global acquisitions call for a global rebrand Case Study

CORE

Paid search campaign soars above expectations

Quantity vs. quality – when it comes to leads, most Sales teams will say they want both. So what do you do when your paid search campaign is driving low quality leads that don’t convert to customers? That was the challenge UL EHS Sustainability had been grappling with when they engaged Arketi Group.

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Paid search campaign soars above expectations Case Study

CORE

Your essential media relations checklist

Whether you are fresh to the PR scene or a media relations veteran, pitching reporters can be one of the most trying aspects of your job. Why? Reporters are busy. In fact, Cision estimates reporters receive between 80 and 100 pitches per day (and you thought you had inbox overload!). While breaking through the clutter can seem almost impossible, Arketi outlines five ways to help you establish better relationships with reporters and transform your pitches into placements.

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Your essential media relations checklist Case Study

Insight

High-Tech Research on a Low-Tech Budget

When you give advice to management on marketing plans, campaigns and messaging, what type of feedback do you receive?

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High-Tech Research on a Low-Tech Budget Case Study

CORE

Five account-based marketing mistakes you’re probably making

Whether account-based marketing a truly innovative concept or just marketing’s latest shiny new toy, one thing is for sure. It won’t deliver results if you don’t do it right.

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Five account-based marketing mistakes you’re probably making Case Study

CORE

4 things worth considering for PR and SEO to get along

With the typical B2B researcher performing 12 online searches before engaging with a brand, search and PR are on a collision course. To ensure that collision results in collaboration rather than recrimination, here are four things worth considering…

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4 things worth considering for PR and SEO to get along Case Study

Article

7 Tips for Marketing to Millennials

Working off our research and decades of experience, we have developed 7 tips for marketing B2B technology to millennials.

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7 Tips for Marketing to Millennials Case Study

CORE

Small business, big buzz

For technology providers selling to small businesses, generating media buzz in a crowded market can be challenging. NCR Small Business turned to Arketi Group to help them build awareness and draw more prospects into the funnel. (Spoiler: it worked out pretty well.)

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Small business, big buzz Case Study

Video & Webinar

5 Must-Haves for a Buyer-Centric B2B Website

Your company’s website is the first place anyone – in fact, most everyone – goes to understand who you are and what you do.

Arketi’s Jim Densmore walks through our top five must-haves to ensure a B2B website makes an impact on visitors.

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5 Must-Haves for a Buyer-Centric B2B Website Case Study

CORE

Why asking why makes us better marketers

The Arketi team has started asking “why?” more. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make all of us better marketers.

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Why asking why makes us better marketers Case Study

CORE

Out of many, one

How do you build a brand for a newly-renamed company when many of its products have better-known names than their parent? Here’s how Aptean and Arketi brought order to chaos – and $21 million to the funnel.

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Out of many, one Case Study

CORE

Who needs a PR or marketing agency?

We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. These four questions should help you decide if you need an agency partner.

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Who needs a PR or marketing agency? Case Study

CORE

How Arketi and Cortera generated a firestorm of leads

Cortera, a provider of comprehensive business-to-business payment and purchase behavior insights, had a simple goal when they engaged Arketi. They wanted to generate several hundred new sales leads each month.

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How Arketi and Cortera generated a firestorm of leads Case Study

Insight

Educational webcasts drive engagement and sales

Securing your position as a trusted partner through digital marketing.

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Educational webcasts drive engagement and sales Case Study

CORE

How PMG used survey data to drive thought leadership

PMG, a provider of business process automation software, and Arketi Group brainstormed PR strategies to help the company capture more industry mind-share and media attention. The joint team settled on the idea of a thought-leadership survey campaign that would focus on a major concern of its target audience, IT professionals: the proliferation of cloud solutions in the enterprise.

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How PMG used survey data to drive thought leadership Case Study

CORE

Bulletproof your marketing budget

As marketers, we’re all familiar with the adage “Half my advertising dollars are wasted – I just don’t know which half.” During the past decade, our CEOs and CFOs have given up worrying about which half it is – they’ve just slashed the marketing budget, and left you to figure out where to make the savings. And if you want more budget, you’d better have a bulletproof case for it.

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Bulletproof your marketing budget Case Study

Article

Should Products and Company Name Be One in the Same?

A company with a strong brand has a better chance of making the short-list of vendors when a company considers a major purchase.

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Should Products and Company Name Be One in the Same? Case Study