ATLANTA – May 25, 2022 – Arketi Group strengthened its senior leadership team with the promotion of Dan Earle to vice president. The firm also elevated Adam Garner to senior interactive developer, in addition to Laura Burr and Morgan Phillips as account specialists.
Earle is a multi-faceted marketing professional with more than 10 years of experience building and activating integrated communications programs. His deep expertise in applying marketing technology and automation to drive revenue for clients, combined with his PR skills, make him a champion of Arketi’s integrated approach to B2B communications.
“Whether he’s spearheading integrated marketing programs or helping us sponsor our namesake ice hockey team, Dan is an inseparable part of Arketi’s culture and communications practice,” said Mike Neumeier, APR, CEO of Arketi Group. “He’s a savvy marketer who uses data-driven insights to develop a deeper understanding of today’s buyers and winning campaigns, and he will continue this work and more as a vice president.”
Arketi also promoted Adam Garner to senior interactive developer. Garner creates engaging video, animation, digital and web content for clients and furthers the firm’s exploration of innovative interactive technologies, such as virtual reality, digital incentives, artificial intelligence and B2B metaverse applications.
Finally, Arketi elevated Laura Burr and Morgan Phillips to account specialists. Burr and Phillips provide critical tactical and strategic support for Arketi’s clients. As account specialists, the two will continue to build upon their skills as integrated marketing professionals and support the firm’s growth, creativity and success.
“It is the people of Arketi who make our organization such a positive, welcoming environment to create stellar work and realize our full potential as communicators, both for clients and ourselves,” said Neumeier. “Each of these individuals has made themselves a valuable member of our team in their own right, and we are excited to further their growth to even greater heights.”
About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, DefenseStorm, FLEETCOR, Iron Mountain, Körber, NCR and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.