CORE
Introducing: Arketi Inside
Great brands speak to their people, not just the market. When external and internal communications work together, companies grow stronger from the inside out. That’s why we built Arketi Inside.
ARKETI
THINKING
In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
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CORE
Introducing: Arketi Inside
Great brands speak to their people, not just the market. When external and internal communications work together, companies grow stronger from the inside out. That’s why we built Arketi Inside.
Article
7 Tips for Marketing to Millennials
Working off our research and decades of experience, we have developed 7 tips for marketing B2B technology to millennials.
CORE
Small business, big buzz
For technology providers selling to small businesses, generating media buzz in a crowded market can be challenging. NCR Small Business turned to Arketi Group to help them build awareness and draw more prospects into the funnel. (Spoiler: it worked out pretty well.)
Video & Webinar
5 Must-Haves for a Buyer-Centric B2B Website
Your company’s website is the first place anyone – in fact, most everyone – goes to understand who you are and what you do.
Arketi’s Jim Densmore walks through our top five must-haves to ensure a B2B website makes an impact on visitors.
CORE
Why asking why makes us better marketers
The Arketi team has started asking “why?” more. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make all of us better marketers.
CORE
Out of many, one
How do you build a brand for a newly-renamed company when many of its products have better-known names than their parent? Here’s how Aptean and Arketi brought order to chaos – and $21 million to the funnel.
CORE
Who needs a PR or marketing agency?
We are often asked, “How do I know when I need an agency?” or “Do we have the right situation to hire an agency?” An agency can be a critical tool and resource to help your organization generate revenue. These four questions should help you decide if you need an agency partner.
CORE
How Arketi and Cortera generated a firestorm of leads
Cortera, a provider of comprehensive business-to-business payment and purchase behavior insights, had a simple goal when they engaged Arketi. They wanted to generate several hundred new sales leads each month.
Insight
Educational webcasts drive engagement and sales
Securing your position as a trusted partner through digital marketing.
CORE
How PMG used survey data to drive thought leadership
PMG, a provider of business process automation software, and Arketi Group brainstormed PR strategies to help the company capture more industry mind-share and media attention. The joint team settled on the idea of a thought-leadership survey campaign that would focus on a major concern of its target audience, IT professionals: the proliferation of cloud solutions in the enterprise.
CORE
Bulletproof your marketing budget
As marketers, we’re all familiar with the adage “Half my advertising dollars are wasted – I just don’t know which half.” During the past decade, our CEOs and CFOs have given up worrying about which half it is – they’ve just slashed the marketing budget, and left you to figure out where to make the savings. And if you want more budget, you’d better have a bulletproof case for it.
Article
Should Products and Company Name Be One in the Same?
A company with a strong brand has a better chance of making the short-list of vendors when a company considers a major purchase.
Insight
How to Work with Industry Analysts
What analysts do, how they operate – and how they can add value to your technology company
CORE
From buyers to believers
We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses.
CORE
The role of collateral in a digital age
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.”
CORE
How to give a presentation in nine words
All communications professionals are called on to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.
Insight
BRANDING BY TRUST: THE RISE OF THE B2B INFLUENCER
What’s all the hype around influencer marketing about? And how it can it work for B2B?
Article
Account-Based Marketing Is On Fire! 8 Things to Know
As if we needed another approach to add to our growing set of marketing must-haves. But this one is real.
Insight
Crisis Communications Checklist
A crisis can strike any company, often with no warning. Even the best-prepared executives can be caught off-guard.
