In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
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Insight
CMO Signals & Shifts Q3 2026
For the Q3 2026 edition of CMO Signals & Shifts, Arketi Group and JM Search surveyed more than 100 marketing, communications and PR leaders, including 35 CMOs, to uncover six AI truths shaping the industry today. The findings reveal a widening gap between adoption and impact, growing pressure to prove ROI, and rising concerns about brand trust in the AI era.
Article
Should Products and Company Name Be One in the Same?
A company with a strong brand has a better chance of making the short-list of vendors when a company considers a major purchase.
Insight
How to Work with Industry Analysts
What analysts do, how they operate – and how they can add value to your technology company
CORE
From buyers to believers
We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses.
CORE
The role of collateral in a digital age
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.”
CORE
How to give a presentation in nine words
All communications professionals are called on to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.
Insight
BRANDING BY TRUST: THE RISE OF THE B2B INFLUENCER
What’s all the hype around influencer marketing about? And how it can it work for B2B?
Article
Account-Based Marketing Is On Fire! 8 Things to Know
As if we needed another approach to add to our growing set of marketing must-haves. But this one is real.
Insight
Crisis Communications Checklist
A crisis can strike any company, often with no warning. Even the best-prepared executives can be caught off-guard.
