Is your B2B company working social media? You should be. Social media isn't "just for the youngins," anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!
About 5 years ago, the common thinking was "social media is for young people with too much time on their hands," but a couple years back something big happened.
The social media companies went public, and that means they need to make money.
That's a big audience. But it's only one platform. Between Facebook, LinkedIn, Google+, Twitter, Pinterest, Instagram and every other platform in between, there's a good chance your target audience spends at least some time on at least one social media platform.
And with marketing opportunity comes marketing tools. There are literally thousands of tools either dedicated to, or somehow integrated with social media so how do you know which one is best for B2B companies?
We did the hard work for you and broke it all down by type, price and supported platforms!
Instructions:
Select by platform supported, type of tool and price range. You can select all or none or only one filter. When selecting the platform, only the tools that use all of the platforms you select will show.
Have fun!
Platform
Type
Price
All-in-one
Agora Pulse
AgoraPulse is a full suite of social media tools for inbox management, publishing, monitoring, reporting, CRM and even contest management.
With Brandwatch Analytics, customers can identify key insights from 70+ million traffic sources across the web, including major social channels, blogs, forums, news and review sites, and more. Using the Brandwatch app within Hootsuite provides a single interface for you to monitor and analyze your social mentions to make real-time, informed decisions and take action on them.
With Brandwatch Analytics, customers can identify key insights from 70+ million traffic sources across the web, including major social channels, blogs, forums, news and review sites, and more. Using the Brandwatch app within Hootsuite provides a single interface for you to monitor and analyze your social mentions to make real-time, informed decisions and take action on them.
PROS
Integrates with other social listening tools
One of the strongest pure analytics tools on the market
Real-time monitoring
Intuitive topic cloud that includes phrases rather than just words
CONS
Expensive
Not beginner friendly
Only stores mentions in the archive that were gathered by previous search queries. Requires a purchase of an add-on to access total historical data.
Buffer for Business is a web-based app that enables one to schedule updates to multiple social networks, by multiple users from one program. Team access and analytics (the number of likes, shares and retweets each post gets) are provided, too.
Buffer for Business is a web-based app that enables one to schedule updates to multiple social networks, by multiple users from one program. Team access and analytics (the number of likes, shares and retweets each post gets) are provided, too.
PROS
Multiple post scheduling
Very robust free option
Responsibility delegation (for teams)
Advanced analytics reports
CONS
Occasional statistical inconsistencies with native Facebook analytics
Often-buggy user interface
Two-step process for posting to Instagram (Note: this is an Instagram issue, and will thus show up when using any third party software to post/schedule)
Conversocial applies the disciplines of the contact center with the unique dynamics of social customer engagement. It is the leading solution for turning unstructured, chaotic social noise into organized and meaningful dialogue.
Conversocial applies the disciplines of the contact center with the unique dynamics of social customer engagement. It is the leading solution for turning unstructured, chaotic social noise into organized and meaningful dialogue.
PROS
Allows monitoring of anything from individual departments to multiple websites
Allows integration of data from other sources (Google, Salesforce, etc.), via widgets
Real-time reporting allows sharing of dashboards with your team or your customers
Extremely affordable option
CONS
Lacking some key integration options (although these new platforms are being added often)
No outreach capability (strictly an analytics and data-compilation tool)
Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
HootSuite is cloud-based social marketing software (with mobile apps available as well) that lets one manage their activities in multiple social networks in one place. Team access, permissions settings and social analytics are provided as well.
HootSuite is cloud-based social marketing software (with mobile apps available as well) that lets one manage their activities in multiple social networks in one place. Team access, permissions settings and social analytics are provided as well.
Janrain specializes in customer identity data management and social login systems so businesses know their customers and leverage data to deliver personalized marketing.
Janrain specializes in customer identity data management and social login systems so businesses know their customers and leverage data to deliver personalized marketing.
PROS
Great tool for customer identity management
Allows authentication from most major social networks
Allow new or existing users from a website to authenticate from a social network
Useful metrics provided
Saves customers time by eliminating website registration
CONS
Inflexible profile data storage (in regards to data)
Relatively expensive (for what seems to be a limited feature set)
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.
PROS
“Expertise” function makes sure you’re on the right track (with subject matter)
Influencer recommendations
Track post effectiveness/influence
Great tool for overall PR
CONS
Limited content generation tools
Mostly for connecting with influencers/thought leaders
MeetEdgar is a social media management system that allows you to upload all of your social media posts into a categorized library. When you have filled up your library, you go to the calendar and tell Edgar to randomly pick an item from a category in your library, and post it to all the top social media networks like LinkedIn, Facebook and Twitter. Meet Edgar then just deals a card randomly from that deck on that day. This is different from other social media management tools that have you create a post and schedule it to appear on a specified day.
MeetEdgar is a social media management system that allows you to upload all of your social media posts into a categorized library. When you have filled up your library, you go to the calendar and tell Edgar to randomly pick an item from a category in your library, and post it to all the top social media networks like LinkedIn, Facebook and Twitter. Meet Edgar then just deals a card randomly from that deck on that day. This is different from other social media management tools that have you create a post and schedule it to appear on a specified day.
PROS
Large library of recommended content
Makes recycling content easy
RSS integration
User friendly interface
CONS
Limited network support
No user interaction (solely a scheduling/curation app)
Mondovo is your all-in-one digital marketing platform for measuring & managing everything to do with SEO, Social Media & Analytics. Mondovo offers a suite of tools that helps make digital marketing easier to manage.
Mondovo is your all-in-one digital marketing platform for measuring & managing everything to do with SEO, Social Media & Analytics. Mondovo offers a suite of tools that helps make digital marketing easier to manage.
PROS
Tools and features are neatly presented
Great for overall ranking and visibility
Native search-engine-optimization (SEO) features
Unlimited report generation
Useful keyword research tool
CONS
Reports can take a long time to generate
Ugly dashboard/UI
Limited network support (Facebook and Twitter only)
Discover relevant journalists and bloggers, find out how many times your content was shared and which journalists and bloggers shared it and grow your social media presence with detailed analytics.
Discover relevant journalists and bloggers, find out how many times your content was shared and which journalists and bloggers shared it and grow your social media presence with detailed analytics.
PROS
Great for real-time tracking of journalists’ conversations
Search by journalist publication, category, or location
Great for communication with foreign media
CONS
Useless if desired journalist doesn’t regularly update Twitter
Several significant publications are not represented
NetBase enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.
NetBase enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.
PROS
Great for visual representations of data
Concise and easy-to-read engagement charts
Helpful support staff makes utilizing full list of features easy
CONS
No outreach/interactive capabilities (Strictly a monitoring/listening tool)
Barely a standalone product (although easily supplemented with other tools)
Sometimes data retrieved (most used terms, hashtags, etc.) is very obvious
"Oracle SRM was designed for effortless management of full-blown social relationship marketing campaigns. It lets one launch and tweak their campaigns based of analytics data, and hence get the most of their SMM buck.
A variety of publishing tools and integration with other Oracle apps (Eloqua, Siebel, RightNow, ATG and Fusion CRM) is offered."
"Oracle SRM was designed for effortless management of full-blown social relationship marketing campaigns. It lets one launch and tweak their campaigns based of analytics data, and hence get the most of their SMM buck.
A variety of publishing tools and integration with other Oracle apps (Eloqua, Siebel, RightNow, ATG and Fusion CRM) is offered."
PROS
Comprehensive tools for listening to social conversations
Engagement tools make it easy to post relevant content
Powerful analytical tools for tracking influence
Unique UI (email inbox “feed” of updates)
CONS
Expensive option
Missing key data elements (response time, individual team member tracking)
Use the full force of Paper.li to find and collect content that's aligned with your audience's interests. We use natural language processing, machine learning and social signals to analyze and extract the most relevant and engaging stories from social media and the web.
Use the full force of Paper.li to find and collect content that's aligned with your audience's interests. We use natural language processing, machine learning and social signals to analyze and extract the most relevant and engaging stories from social media and the web.
PROS
Automated curation of relevant content and condensing into one location
Provides a great source of potential content for social channels
"Activate social selling with individualized guidance for reps. The result? Quality leads, faster sales cycles, and a higher close rate, all measurable through your CRM."
"Activate social selling with individualized guidance for reps. The result? Quality leads, faster sales cycles, and a higher close rate, all measurable through your CRM."
PROS
Upload relevant content by pasting a URL
Track clicks and identify the social media source of visitors
Points system (amongst teams) drives competition and gets results
Quintly is an online social media analytics tool to help you track, benchmark and optimize your social media performance. By using Quintly, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy.
Quintly is an online social media analytics tool to help you track, benchmark and optimize your social media performance. By using Quintly, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy.
PROS
Valuable competitor insights and data
Benchmark your social media performance
Automatic tracking of social media KPIs
Visualized analytics of multiple social networks
Custom, white-labeled templates of performance reports
Listen, engage, publish, and analyze across social accounts. Gather customer data, create sales leads, and provide 1-on-1 customer service on social to unite marketing, sales, and service.
Listen, engage, publish, and analyze across social accounts. Gather customer data, create sales leads, and provide 1-on-1 customer service on social to unite marketing, sales, and service.
PROS
Extremely user-friendly software
Massive how-to video library of important features
Automatically-generated reports (that export to .PDF)
Application interface programming options to integrate with other software (for very advanced users)
CONS
Potentially expensive option
Mostly concentrated on monitoring/listening (and less on engagement)
Uncover the fastest, easiest way to make engaging social graphics. RELAY empowers non-designers and successful brands to rank higher uplevel their message.
Uncover the fastest, easiest way to make engaging social graphics. RELAY empowers non-designers and successful brands to rank higher uplevel their message.
PROS
Shared assets (images, GIFs, templates) for social marketing posts
“One-click resize” feature resizes images to specific platform parameters (Twitter image posts, Facebook headers, etc.)
Use font and color combinations of themes for even more inspiration
CONS
Not a standalone social marketing tool
No engagement/outreach capabilities
Not a social media management tool, but an add-on tool for creating slick, attractive posts for maximized clicks and conversions
Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools and many more — all in one, easy-to-use platform. Salesforce is also a cloud-based CRM software, which gives you anytime, anywhere access to your data, even from mobile devices.
Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools and many more — all in one, easy-to-use platform. Salesforce is also a cloud-based CRM software, which gives you anytime, anywhere access to your data, even from mobile devices.
PROS
Extremely user-friendly UI
Mobile application
Very customizable to one’s specific needs and business model
Track every lead, client, coworker, and even shareholder interaction
Salesfusion is a full-feature marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Salesfusion is the only marketing automation provider built on top of a CRM, allowing for a perfect match between the systems at the lead, contact, account, opportunity and campaign levels creating more detailed list segmentation and better campaign execution.
Salesfusion is a full-feature marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Salesfusion is the only marketing automation provider built on top of a CRM, allowing for a perfect match between the systems at the lead, contact, account, opportunity and campaign levels creating more detailed list segmentation and better campaign execution.
PROS
Easy to sync database, campaigns and relevant information.
Great onboarding and responsive customer service.
Lots of features and flexibility.
Updated with improvements on a regular basis.
CONS
Cannot have multiple windows open simultaneously.
Can't set up sales campaigns, landing pages and emails in one dashboard.
An easier way to manage Instagram accounts. ScheduGram saves you time by letting you upload and schedule images to post later to multiple Instagram accounts.
An easier way to manage Instagram accounts. ScheduGram saves you time by letting you upload and schedule images to post later to multiple Instagram accounts.
PROS
Allows posting to Instagram from one’s desktop
Create and save drafts for later use
Advanced scheduling of posts
CONS
Instagram-only
No analytics or data-collection tools
Relatively expensive (when you consider it is per-month, per-account, and Instagram-only)
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to set and document their goals and then, manage their Content Marketing Strategy (Planning publishing, Sourcing content, Publishing content & Measuring impact and ROI).
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to set and document their goals and then, manage their Content Marketing Strategy (Planning publishing, Sourcing content, Publishing content & Measuring impact and ROI).
PROS
Allows sharing and consolidation of content on a variety of topics
Allows advance scheduling of posts and messages
Visualized content in calendar-view
Analytics tools to track post performance
CONS
Lacks drag-and-drop user interface
Option for white-label branding on reports is expensive
Steep learning curve of such a variety of useful options
Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard. With Sendible, you can create an award winning social media strategy, even when you don’t have the time.
Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard. With Sendible, you can create an award winning social media strategy, even when you don’t have the time.
PROS
Wide network support
Monitor likes, follows, posts, and messages across a variety of networks
Schedule multiple posts or messages far in advance
Measure ROI and other data directly in your dashboard
Team collaboration via hierarchies
CONS
Buggy on specific web browsers (Google Chrome)
Lacks drag-and-drop feature (in regards to reporting customization)
Many instruction videos are outdated
Inability to add multiple images to one post (Sendible divides them into two posts)
For everything from conversations to conversions, we have you covered. Analyze dark social, attribute revenue to social, and understand social’s real impact.
For everything from conversations to conversions, we have you covered. Analyze dark social, attribute revenue to social, and understand social’s real impact.
PROS
Visualized representations of social media impact
Consolidated metrics and data
CONS
Set-up is complicated and time-consuming
Report generation is sometimes unnecessarily complex
Socedo offers a Managed Service for the day-to-day approvals and unfollows on your account. The Managed Services solution can be added to any Socedo pricing plan, and it comes included in the premium and enterprise packages, along with criteria and message copy management.
Socedo offers a Managed Service for the day-to-day approvals and unfollows on your account. The Managed Services solution can be added to any Socedo pricing plan, and it comes included in the premium and enterprise packages, along with criteria and message copy management.
PROS
Export spreadsheets with follower contact info
Great training modules and support staff
CONS
Doesn’t integrate with many other platforms
Email address provided (per follower contact info) are often outdated
Boost your social media productivity -- it doesn't have to be a manual time-consuming process! Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Easily schedule updates, find quality people to follow, and monitor social media activity!
Boost your social media productivity -- it doesn't have to be a manual time-consuming process! Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Easily schedule updates, find quality people to follow, and monitor social media activity!
Audiense delivers unique consumer insight and engagement capabilities, helping organisations to grow their customer and audience bases by finding, understanding and connecting with individuals and audience segments.
Audiense delivers unique consumer insight and engagement capabilities, helping organisations to grow their customer and audience bases by finding, understanding and connecting with individuals and audience segments.
PROS
Great slew of all-in-one features
Social intelligence powered by IBM Watson (Audience personality traits)
CONS
Broad conversation monitoring results
Takes a long time to generate reports
“Advanced search syntax” is often buggy and unreliable
Social Quant is a Twitter Growth service that enables companies to maximize their website traffic and relevant follower reach from social media initiatives on Twitter.
Social Quant is a Twitter Growth service that enables companies to maximize their website traffic and relevant follower reach from social media initiatives on Twitter.
Spredfast is an enterprise social media marketing platform that helps marketers manage audience experiences and monitor brand engagement on social networks.
Spredfast is an enterprise social media marketing platform that helps marketers manage audience experiences and monitor brand engagement on social networks.
PROS
Pull data directly from instagram
Great for teams
“Planner” tool helps track larger campaigns across channels
SproutSocial offers solutions for both, mid-size and enterprise-size businesses. Its core features include social listening, posting to multiple networks, at-a-glance analytics and CRM. Collaboration features and HelpDesk integration that lets you turn messages into support tickets are provided.
SproutSocial offers solutions for both, mid-size and enterprise-size businesses. Its core features include social listening, posting to multiple networks, at-a-glance analytics and CRM. Collaboration features and HelpDesk integration that lets you turn messages into support tickets are provided.
SumAll lets you connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you and your clients. Use our social media tools to organize them into as many reports as you like from a single SumAll account.
SumAll lets you connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you and your clients. Use our social media tools to organize them into as many reports as you like from a single SumAll account.
Thismoment was founded by online gaming and tech pioneers that came together in an office on Maiden Lane in San Francisco, CA in 2007. They were armed with a common vision of providing brands with endless opportunities to engage their customers online. Everyday, we focus on innovation, engaging with our customers, and fun. You see: we have this theory that when people are having fun, they do their best work. And, we find that when we’re innovating and engaging, we have a whole lot of fun. Simple.
Thismoment was founded by online gaming and tech pioneers that came together in an office on Maiden Lane in San Francisco, CA in 2007. They were armed with a common vision of providing brands with endless opportunities to engage their customers online. Everyday, we focus on innovation, engaging with our customers, and fun. You see: we have this theory that when people are having fun, they do their best work. And, we find that when we’re innovating and engaging, we have a whole lot of fun. Simple.
PROS
Large source of owned and earned content, including images, videos, and news sources
UGC curation platform allows quick hashtag searches across multiple platforms
Leverages user-generated content with rights management technology to avoid risk of litigation
Responsibility delegation and customized approval workflow for teams
CONS
Potentially expensive solution (the technology is used by numerous Fortune 500 brands)
Tweet Binder for marketing, media and event companies in need of a way to quickly and efficiently generate deep analytics of Twitter users based on a variety of different filters such as hashtags, keywords, photos, text-only tweets, check-ins and retweets.
Tweet Binder for marketing, media and event companies in need of a way to quickly and efficiently generate deep analytics of Twitter users based on a variety of different filters such as hashtags, keywords, photos, text-only tweets, check-ins and retweets.
PROS
Instant visual representations of online communications
Friendly, responsive customer support
Allows exploration of historical (archived) data
Identifies important industry influencers
CONS
Limited network support (Twitter and Instagram)
Limited outreach capabilities (mostly a data/analytics application)
Thousands of customers around the world rely on Union Metrics analytics for detailed Twitter reporting. Measure the reach of your brands, campaigns and competitors on Twitter.
Thousands of customers around the world rely on Union Metrics analytics for detailed Twitter reporting. Measure the reach of your brands, campaigns and competitors on Twitter.
PROS
Simple, intuitive user interface makes navigating the app easy
Provides full measurement of post reach
Reporting of post popularity
Hashtag testing and influence monitoring
CONS
No hour-by-hour trending line
Limited network support (Twitter, Instagram, Facebook)
No insight as to best time to post (as with Tweriod)
Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.
Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard.
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard.
All-in-one
Agora Pulse
AgoraPulse is a full suite of social media tools for inbox management, publishing, monitoring, reporting, CRM and even contest management.
All-in-one
Agora Pulse
PRICING: $49 - $299
AgoraPulse is a full suite of social media tools for inbox management, publishing, monitoring, reporting, CRM and even contest management.
PROS
CONS
REVIEWS
“Agorapulse is Bomb.com. 10/10”
“One of the best SMM packages going - excellent reports! 5/5”
“Drop All Other Social Media Management Software. 5/5”
Monitoring / Listening
Brand24
Brand24 gives you instant access to mentions about your brand across the web.
Monitoring / Listening
Brand24
PRICING: $49 - $399
Brand24 gives you instant access to mentions about your brand across the web.
PROS
CONS
REVIEWS
“No way you will find a better monitoring tool! 4.5/5”
“Great tool for every digital marketer. 5/5”
“Good for small to midsize business that need basic…analytics tooling without flash or extras. 3/5”
Analytics
Brandwatch
With Brandwatch Analytics, customers can identify key insights from 70+ million traffic sources across the web, including major social channels, blogs, forums, news and review sites, and more. Using the Brandwatch app within Hootsuite provides a single interface for you to monitor and analyze your social mentions to make real-time, informed decisions and take action on them.
Analytics
Brandwatch
PRICING: $899 - $3999
With Brandwatch Analytics, customers can identify key insights from 70+ million traffic sources across the web, including major social channels, blogs, forums, news and review sites, and more. Using the Brandwatch app within Hootsuite provides a single interface for you to monitor and analyze your social mentions to make real-time, informed decisions and take action on them.
PROS
CONS
REVIEWS
“No way you will find a better monitoring tool! 4.5/5”
“Great tool for every digital marketer. 5/5”
“Good for small to midsize business that need basic…analytics tooling without flash or extras. 3/5”
Engagement
Buffer
Buffer for Business is a web-based app that enables one to schedule updates to multiple social networks, by multiple users from one program. Team access and analytics (the number of likes, shares and retweets each post gets) are provided, too.
Engagement
Buffer
PRICING: Free, $9 - $399
Buffer for Business is a web-based app that enables one to schedule updates to multiple social networks, by multiple users from one program. Team access and analytics (the number of likes, shares and retweets each post gets) are provided, too.
PROS
CONS
REVIEWS
“Time your social media posts to a tee. 4/5”
“Easy to use social media scheduling and reporting. 5/5”
“…an impressive…platform that's great for managing presences and tracking basic post-based analytics and presence growth. 2.5/5”
All-in-one
Cision
Cision covers all aspects of your communication needs, helping you reach, target and engage your audience.
All-in-one
Cision
PRICING: Available on request
Cision covers all aspects of your communication needs, helping you reach, target and engage your audience.
PROS
CONS
REVIEWS
“8.5/10”
“Viralheat takes social media & content marketing programs to the next level. 5/5”
Analytics
Cyfe
Conversocial applies the disciplines of the contact center with the unique dynamics of social customer engagement. It is the leading solution for turning unstructured, chaotic social noise into organized and meaningful dialogue.
Analytics
Cyfe
PRICING: Free - $19
Conversocial applies the disciplines of the contact center with the unique dynamics of social customer engagement. It is the leading solution for turning unstructured, chaotic social noise into organized and meaningful dialogue.
PROS
CONS
REVIEWS
“Professional data metrics display with ability to read custom live SQL data feeds. 5/5“
“Amazing dashboard! 5/5”
“Almost perfect. 4/5”
Content Creation
DrumUp
DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers.
Content Creation
DrumUp
PRICING: $15 - $159
DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers.
PROS
CONS
REVIEWS
“Perfect for finding quality content. 4.5/5”
“This app finds absolutely wonderful content for me to share via social. 5/5”
All-in-one
Engagor
Engagor is a cloud-based social media management (SMM) tool with capabilities in team workflow, analytics, monitoring and engagement.
All-in-one
Engagor
PRICING: €500 to €3000 (About $536 to $3218)
Engagor is a cloud-based social media management (SMM) tool with capabilities in team workflow, analytics, monitoring and engagement.
PROS
CONS
REVIEWS
“ …of the best social monitoring and analysis tools…”
“Great tool for building real, personal relationships with customers on social 5/5”
“Great real-time platform for social customer service and engagement 8/10”
Reporting
Fanpage Karma
Monitor any social media pages with the best analytics and statistics tool. Create insight reports and optimize your social media marketing strategy.
Reporting
Fanpage Karma
PRICING: N/A
Monitor any social media pages with the best analytics and statistics tool. Create insight reports and optimize your social media marketing strategy.
PROS
CONS
REVIEWS
“Great tool for social media insights 4.5/5”
“A great solution for social media KPI tracking 5/5”
Analytics
FollowerWonk
Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
Analytics
FollowerWonk
PRICING: $29 - $79
Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
PROS
CONS
REVIEWS
“One of my favorite influencer identification tools 4/5”
“Makes it easy to analyze and compare several Twitter users 8/10”
“Makes it easy for users to visualize their data 8.9/10”
Analytics
Hootsuite
HootSuite is cloud-based social marketing software (with mobile apps available as well) that lets one manage their activities in multiple social networks in one place. Team access, permissions settings and social analytics are provided as well.
Analytics
Hootsuite
PRICING: Free, $8.99 - 999.99
HootSuite is cloud-based social marketing software (with mobile apps available as well) that lets one manage their activities in multiple social networks in one place. Team access, permissions settings and social analytics are provided as well.
PROS
CONS
REVIEWS
“Using for years and still loving it 5/5”
“Mature, complete set of social media tools…4/5”
Engagement
Hubspot
Generate leads, close deals, and manage your pipeline with the Hubspot growth stack.
Engagement
Hubspot
PRICING: $200 - $2400
Generate leads, close deals, and manage your pipeline with the Hubspot growth stack.
PROS
CONS
REVIEWS
“…the functionality is unsurpassed 5/5”
“…a must-have for promoting your website…4/5”
Engagement
Janrain
Janrain specializes in customer identity data management and social login systems so businesses know their customers and leverage data to deliver personalized marketing.
Engagement
Janrain
PRICING: $1,000 - $5,000 / year
Janrain specializes in customer identity data management and social login systems so businesses know their customers and leverage data to deliver personalized marketing.
PROS
CONS
REVIEWS
“User registration made easy 4.5/5”
“4/5”
Analytics
Keyhole
Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. It's visual dashboard is simple, beautiful and shareable!
Analytics
Keyhole
PRICING: $99 - $599
Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. It's visual dashboard is simple, beautiful and shareable!
PROS
CONS
REVIEWS
“Keyhole is an amazing product that fits a very specific need 5/5”
“The way of displaying analytics is easy and lovely…4/5”
Analytics
Klout
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.
Analytics
Klout
PRICING: Available on request
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content.
PROS
CONS
REVIEWS
“Useful way to track influence across social media avenues 4/5”
“Puts effectiveness of social media strategy into perspective 3/5”
“…easily see which posts drive the most engagement…9/10”
Engagement
Little Bird
Find influencers, accelerate brand awareness and increase engagement with Little Bird's powerful influencer discovery and social media strategy tools.
Engagement
Little Bird
PRICING: $500 - $3000 per piece of content
Find influencers, accelerate brand awareness and increase engagement with Little Bird's powerful influencer discovery and social media strategy tools.
PROS
CONS
REVIEWS
“Great platform with even better customer care 4/5”
“…a great and easy way to schedule postings well in advance…6/10”
Engagement
ManageFlitter
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
Engagement
ManageFlitter
PRICING: $12 - $49
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
PROS
CONS
REVIEWS
“Simple and useful 3.5/5”
“I use ManageFlitter every single day 5/5”
Content Creation
Edgar
MeetEdgar is a social media management system that allows you to upload all of your social media posts into a categorized library. When you have filled up your library, you go to the calendar and tell Edgar to randomly pick an item from a category in your library, and post it to all the top social media networks like LinkedIn, Facebook and Twitter. Meet Edgar then just deals a card randomly from that deck on that day. This is different from other social media management tools that have you create a post and schedule it to appear on a specified day.
Content Creation
Edgar
PRICING: $49
MeetEdgar is a social media management system that allows you to upload all of your social media posts into a categorized library. When you have filled up your library, you go to the calendar and tell Edgar to randomly pick an item from a category in your library, and post it to all the top social media networks like LinkedIn, Facebook and Twitter. Meet Edgar then just deals a card randomly from that deck on that day. This is different from other social media management tools that have you create a post and schedule it to appear on a specified day.
PROS
CONS
REVIEWS
“A powerful social media scheduling tool…”
“Among the best of social media scheduling applications"
“…takes the guesswork out of social updating…”
Monitoring / Listening
Mention
Get the easy-to-use media-monitoring tool that lets you track social mentions, analyze competitors, find influencers, and generate leads.
Monitoring / Listening
Mention
PRICING: $29 - $99
Get the easy-to-use media-monitoring tool that lets you track social mentions, analyze competitors, find influencers, and generate leads.
PROS
CONS
REVIEWS
“Deep searches across digital platforms makes Mention a staple! 4/5”
“Very clear to find what you’re looking for. 5/5”
“Clean, intuitive interface. 3.5/5”
Reporting
Mondovo
Mondovo is your all-in-one digital marketing platform for measuring & managing everything to do with SEO, Social Media & Analytics. Mondovo offers a suite of tools that helps make digital marketing easier to manage.
Reporting
Mondovo
PRICING: Each tool is priced individually
Mondovo is your all-in-one digital marketing platform for measuring & managing everything to do with SEO, Social Media & Analytics. Mondovo offers a suite of tools that helps make digital marketing easier to manage.
PROS
CONS
REVIEWS
“Every digital marketer must try Mondova. 5/5”
“I could say this is the best product I have ever used. 5/5”
Analytics
MuckRack
Discover relevant journalists and bloggers, find out how many times your content was shared and which journalists and bloggers shared it and grow your social media presence with detailed analytics.
Analytics
MuckRack
PRICING: $179 - $199
Discover relevant journalists and bloggers, find out how many times your content was shared and which journalists and bloggers shared it and grow your social media presence with detailed analytics.
PROS
CONS
REVIEWS
“A great tool for assisting with outreach to journalists. 4.5/5”
Monitoring / Listening
NetBase
NetBase enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.
Monitoring / Listening
NetBase
PRICING: $179 - $199
NetBase enables brands to not only connect with, but also to understand consumers more fully. NetBase delivers brands with insights on their consumers' emotions, behaviors, opinions, preferences, psychographics and more. Through real time social media monitoring, NetBase's helps businesses to understand and relate to their consumers.
PROS
CONS
REVIEWS
“…tremendously useful…5/5”
“Visually stimulating and informative…3.5/5”
Engagement
Nimble
Nimble is the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media.
Engagement
Nimble
PRICING: $25
Nimble is the only solution to offer small businesses the best features of high-end CRM systems combined with the power of social media.
PROS
CONS
REVIEWS
“CRM made easy and affordable. 5/5”
“Simply the best social CRM for small businesses. 5/5”
“I use it daily to develop networks and customers. 5/5”
All-in-one
Oktopost
Oktopost is a social media management platform designed to publish social messages, engage with social sales and support employee social advocacy.
All-in-one
Oktopost
PRICING: $2400 - $7200 / year
Oktopost is a social media management platform designed to publish social messages, engage with social sales and support employee social advocacy.
PROS
CONS
REVIEWS
“One of the best social marketing platforms. 5/5”
“Well-rounded, in experience and service. 4.5/5”
All-in-one
Oracle SRM
"Oracle SRM was designed for effortless management of full-blown social relationship marketing campaigns. It lets one launch and tweak their campaigns based of analytics data, and hence get the most of their SMM buck.
A variety of publishing tools and integration with other Oracle apps (Eloqua, Siebel, RightNow, ATG and Fusion CRM) is offered."
All-in-one
Oracle SRM
PRICING: $2k
"Oracle SRM was designed for effortless management of full-blown social relationship marketing campaigns. It lets one launch and tweak their campaigns based of analytics data, and hence get the most of their SMM buck.
A variety of publishing tools and integration with other Oracle apps (Eloqua, Siebel, RightNow, ATG and Fusion CRM) is offered."
PROS
CONS
REVIEWS
“Powerful tool with great support…3.5/5”
“Excellent monitoring, analysis, and engagement tools…9.2/10”
Engagement
Paper.li
Use the full force of Paper.li to find and collect content that's aligned with your audience's interests. We use natural language processing, machine learning and social signals to analyze and extract the most relevant and engaging stories from social media and the web.
Engagement
Paper.li
PRICING: $9
Use the full force of Paper.li to find and collect content that's aligned with your audience's interests. We use natural language processing, machine learning and social signals to analyze and extract the most relevant and engaging stories from social media and the web.
PROS
CONS
REVIEWS
Intuitive, newspaper-like interface…3/5
Engagement
PeopleLinx
"Activate social selling with individualized guidance for reps. The result? Quality leads, faster sales cycles, and a higher close rate, all measurable through your CRM."
Engagement
PeopleLinx
PRICING: $5k
"Activate social selling with individualized guidance for reps. The result? Quality leads, faster sales cycles, and a higher close rate, all measurable through your CRM."
PROS
CONS
REVIEWS
“Professional social networking made easy. 4/5”
Engagement
PostPlanner
Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.
Engagement
PostPlanner
PRICING: $5
Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.
PROS
CONS
REVIEWS
“Content Gem for your social media channels. 5/5”
“Saves my face and several hours per week. 4.5/5”
Analytics
Quintly
Quintly is an online social media analytics tool to help you track, benchmark and optimize your social media performance. By using Quintly, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy.
Analytics
Quintly
PRICING: $129 - $479
Quintly is an online social media analytics tool to help you track, benchmark and optimize your social media performance. By using Quintly, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy.
PROS
CONS
REVIEWS
“Helpful tool, helpful people. 4.5/5”
“Excellent solution for competitive analysis. 5/5”
All-in-one
Quuu.co
Quu promote allows you to take your best content and get it shared by a host of social media personalities.
All-in-one
Quuu.co
PRICING: $10
Quu promote allows you to take your best content and get it shared by a host of social media personalities.
PROS
CONS
REVIEWS
“…a great addition to any small business owner’s social media tools…”
Monitoring / Listening
Radian6
Listen, engage, publish, and analyze across social accounts. Gather customer data, create sales leads, and provide 1-on-1 customer service on social to unite marketing, sales, and service.
Monitoring / Listening
Radian6
PRICING: $600 - $950
Listen, engage, publish, and analyze across social accounts. Gather customer data, create sales leads, and provide 1-on-1 customer service on social to unite marketing, sales, and service.
PROS
CONS
REVIEWS
“Best in the business. 5/5”
Content Creation
RelayThat
Uncover the fastest, easiest way to make engaging social graphics. RELAY empowers non-designers and successful brands to rank higher uplevel their message.
Content Creation
RelayThat
PRICING: $8
Uncover the fastest, easiest way to make engaging social graphics. RELAY empowers non-designers and successful brands to rank higher uplevel their message.
PROS
CONS
REVIEWS
All-in-one
Rignite
This solution makes it easy to post, schedule, collaborate, respond, and track social activity – all in one place.
All-in-one
Rignite
PRICING: $28 - $49
This solution makes it easy to post, schedule, collaborate, respond, and track social activity – all in one place.
PROS
CONS
REVIEWS
“…focused social media campaigns with quantifiable results.”
Analytics
Rival IQ
Digital marketing analytics with competitive analysis. Social media analytics, SEO keyword rankings and Website content marketing.
Analytics
Rival IQ
PRICING: $199 - $499
Digital marketing analytics with competitive analysis. Social media analytics, SEO keyword rankings and Website content marketing.
PROS
CONS
REVIEWS
“…a complete service for benchmarking on social media. 5/5”
“Great social analytics tool! 5/5”
All-in-one
Salesforce
Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools and many more — all in one, easy-to-use platform. Salesforce is also a cloud-based CRM software, which gives you anytime, anywhere access to your data, even from mobile devices.
All-in-one
Salesforce
PRICING: $25 - $300
Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools and many more — all in one, easy-to-use platform. Salesforce is also a cloud-based CRM software, which gives you anytime, anywhere access to your data, even from mobile devices.
PROS
CONS
REVIEWS
“Flexible and powerful tool. 5/5”
“Salesforce is the answer. 8.5/10”
All-in-one
Salesfusion
Salesfusion is a full-feature marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Salesfusion is the only marketing automation provider built on top of a CRM, allowing for a perfect match between the systems at the lead, contact, account, opportunity and campaign levels creating more detailed list segmentation and better campaign execution.
All-in-one
Salesfusion
PRICING: $500 - $1800
Salesfusion is a full-feature marketing automation platform that seamlessly transitions data and lead intel between marketing and sales. Salesfusion is the only marketing automation provider built on top of a CRM, allowing for a perfect match between the systems at the lead, contact, account, opportunity and campaign levels creating more detailed list segmentation and better campaign execution.
PROS
CONS
REVIEWS
"Improved MAP and CRM integration and savings of over $500 per quarter." 5/5
Engagement
ScheduGram
An easier way to manage Instagram accounts. ScheduGram saves you time by letting you upload and schedule images to post later to multiple Instagram accounts.
Engagement
ScheduGram
PRICING: $20
An easier way to manage Instagram accounts. ScheduGram saves you time by letting you upload and schedule images to post later to multiple Instagram accounts.
PROS
CONS
REVIEWS
“Scheduling life saver…5/5”
“Simple and easy to use. 3.5/5”
Content Creation
Scoop.It
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to set and document their goals and then, manage their Content Marketing Strategy (Planning publishing, Sourcing content, Publishing content & Measuring impact and ROI).
Content Creation
Scoop.It
PRICING: $11 - $67
Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Content Marketers to set and document their goals and then, manage their Content Marketing Strategy (Planning publishing, Sourcing content, Publishing content & Measuring impact and ROI).
PROS
CONS
REVIEWS
“Very good product for your content marketing needs! 5/5”
“Must-have content creation utility! 5/5”
“Perfect for your content marketing process. 5/5”
Content Creation
ScribbleLive
ScribbleLive is a content marketing platform used by media, advertising, and marketing professionals.
Content Creation
ScribbleLive
PRICING: $2k - $2.5k
ScribbleLive is a content marketing platform used by media, advertising, and marketing professionals.
PROS
CONS
REVIEWS
“…provided deep engagement and value for my company. 4.5/5”
“There is little to dislike about the platform. 4/5”
All-in-one
Sendible
Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard. With Sendible, you can create an award winning social media strategy, even when you don’t have the time.
All-in-one
Sendible
PRICING: $59 - $499
Manage your social networks, schedule messages, engage with your audience, and measure ROI from our all-in-one dashboard. With Sendible, you can create an award winning social media strategy, even when you don’t have the time.
PROS
CONS
REVIEWS
“Time and sanity saving! 5/5”
“Low cost and high quality. 5/5”
“…full of useful and highly commendable tools…9/10”
All-in-one
Sentiment Metrics
Sentiment is a social customer service platform to help businesses measure and communicate with customers on social media.
All-in-one
Sentiment Metrics
PRICING: $250 - $599
Sentiment is a social customer service platform to help businesses measure and communicate with customers on social media.
PROS
CONS
REVIEWS
Engagement
Shoutlet
A do-it-yourself SaaS solution gives brands & agencies the tools to publish, engage, & measure all of their social marketing in one platform.
Engagement
Shoutlet
PRICING: $60k - $300k / year
A do-it-yourself SaaS solution gives brands & agencies the tools to publish, engage, & measure all of their social marketing in one platform.
PROS
CONS
REVIEWS
“Easy to use – a must-have for a startup. 5/5”
Monitoring / Listening
Simply Measured
For everything from conversations to conversions, we have you covered. Analyze dark social, attribute revenue to social, and understand social’s real impact.
Monitoring / Listening
Simply Measured
PRICING: $500 - $800
For everything from conversations to conversions, we have you covered. Analyze dark social, attribute revenue to social, and understand social’s real impact.
PROS
CONS
REVIEWS
“Simply measured is an incredibly powerful tool! 4/5”
“…always accurate…incredible flexibility…5/5”
Content Creation
SlideShare
Discover, Share, and Present presentations and infographics with the world's largest professional content sharing community.
Content Creation
SlideShare
PRICING: $19 - $49
Discover, Share, and Present presentations and infographics with the world's largest professional content sharing community.
PROS
CONS
REVIEWS
“Great publishing platform. 4/5”
“A must for your social network. 4.5/5”
“…a great way to share compelling content…4/5”
Engagement
Snip.ly
Drive conversion through content curation.
Engagement
Snip.ly
PRICING: $29 - $149
Drive conversion through content curation.
PROS
Share content across multiple platforms
Wide array of network and platform support, including other social tools
Custom branding of tweets and other social posts
Feed function sources content from any RSS feed
CONS
Free version lacks important features
Editing of previously-published posts is difficult
Analytics are sometimes lacking when compared to other tools
REVIEWS
“I really like how easy Sniply is to use…4.5/5”
“Share content and drive engagement back to your site with Sniply. 73/100”
Engagement
Socedo
Socedo offers a Managed Service for the day-to-day approvals and unfollows on your account. The Managed Services solution can be added to any Socedo pricing plan, and it comes included in the premium and enterprise packages, along with criteria and message copy management.
Engagement
Socedo
PRICING: $100
Socedo offers a Managed Service for the day-to-day approvals and unfollows on your account. The Managed Services solution can be added to any Socedo pricing plan, and it comes included in the premium and enterprise packages, along with criteria and message copy management.
PROS
CONS
REVIEWS
“EXCELLENT social lead gen software. 5/5”
“Customer service and partnership on point. 4.5/5”
Engagement
Social Oomph
Boost your social media productivity -- it doesn't have to be a manual time-consuming process! Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Easily schedule updates, find quality people to follow, and monitor social media activity!
Engagement
Social Oomph
PRICING: Free - $17.95 biweekly
Boost your social media productivity -- it doesn't have to be a manual time-consuming process! Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! Easily schedule updates, find quality people to follow, and monitor social media activity!
PROS
Profound help documentation available
Straightforward, easy-to-use UI
Advance scheduling of posts available
CONS
Not very visually attractive
Auto-message feature is a separate purchase
No mobile application available
REVIEWS
“A cool app to control emails, posts, and shares. 4/5”
“Straightforward, easy to use, a great asset! 4/5”
“A great tool to automate your social media activities. 4/5”
All-in-one
Social Radar
All-in-one
Social Radar
PRICING: $995
PROS
CONS
REVIEWS
“…very accurate in locating actual storefronts…3.5/5”
All-in-one
Socialbakers
Socialbakers is the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube.
All-in-one
Socialbakers
PRICING: $120 - $1k
Socialbakers is the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and YouTube.
PROS
CONS
REVIEWS
“Brilliant social analytics. 4.5/5”
“Powerful social analytics across the major social networks. 3.5/5”
Engagement
SocialBro (Now: Audiense)
Audiense delivers unique consumer insight and engagement capabilities, helping organisations to grow their customer and audience bases by finding, understanding and connecting with individuals and audience segments.
Engagement
SocialBro (Now: Audiense)
PRICING: $13.95 - $39
Audiense delivers unique consumer insight and engagement capabilities, helping organisations to grow their customer and audience bases by finding, understanding and connecting with individuals and audience segments.
PROS
CONS
REVIEWS
“A brilliant product that provides real value for money. 5/5”
“Great tool for businesses starting with a small following. 3.5/5”
“Essential marketing and analytics tool. 5/5”
Engagement
SocialFlow
SocialFlow replaces ineffective scheduled publishing of Social Media with a Data-Driven approach that dramatically increases reach and engagement.
Engagement
SocialFlow
PRICING: $99
SocialFlow replaces ineffective scheduled publishing of Social Media with a Data-Driven approach that dramatically increases reach and engagement.
PROS
CONS
REVIEWS
“…scientific approach to understanding the real-time value of content…3.5/5”
“SocialFlow is a very powerful tool for social media automation…8/10”
Engagement
SocialQuant
Social Quant is a Twitter Growth service that enables companies to maximize their website traffic and relevant follower reach from social media initiatives on Twitter.
Engagement
SocialQuant
PRICING: $50
Social Quant is a Twitter Growth service that enables companies to maximize their website traffic and relevant follower reach from social media initiatives on Twitter.
PROS
CONS
REVIEWS
“A pretty interesting app for Twitter…”
“…I grew my Twitter followers by 36% (with no work)”
All-in-one
SocialTALK (Syncapse)
Create new customers with engaging and shareable social media content. Now includes a Banner Ad feature!
All-in-one
SocialTALK (Syncapse)
PRICING: $99 - $299
Create new customers with engaging and shareable social media content. Now includes a Banner Ad feature!
PROS
CONS
REVIEWS
“…helps with the management and reporting angle.”
All-in-one
Spredfast
Spredfast is an enterprise social media marketing platform that helps marketers manage audience experiences and monitor brand engagement on social networks.
All-in-one
Spredfast
PRICING: >$100k / year
Spredfast is an enterprise social media marketing platform that helps marketers manage audience experiences and monitor brand engagement on social networks.
PROS
CONS
REVIEWS
“Best in class for monitoring. 3.5/5”
“Great tool for advanced social marketing. 4/5”
“Reliable data and actionable insights…8.6/10”
All-in-one
Sprinklr
"Sprinklr is the most complete social media management platform for the enterprise"
All-in-one
Sprinklr
PRICING: $100 - $250
"Sprinklr is the most complete social media management platform for the enterprise"
PROS
CONS
REVIEWS
“Great product, with great people behind it. 5/5”
“Sprinklr does it all! 5/5”
“8.5/10”
All-in-one
Sprout Social
SproutSocial offers solutions for both, mid-size and enterprise-size businesses. Its core features include social listening, posting to multiple networks, at-a-glance analytics and CRM. Collaboration features and HelpDesk integration that lets you turn messages into support tickets are provided.
All-in-one
Sprout Social
PRICING: $39 - $99
SproutSocial offers solutions for both, mid-size and enterprise-size businesses. Its core features include social listening, posting to multiple networks, at-a-glance analytics and CRM. Collaboration features and HelpDesk integration that lets you turn messages into support tickets are provided.
PROS
CONS
REVIEWS
“A more streamlined social media planning experience. 4.5/5”
“Extremely user-friendly; better suited to larger teams. 4.5/5”
“…a stunning interface that’s easy to learn. 4.5/5”
Engagement
StatusBrew
Description: Schedule posts and manage audience on Twitter, Instagram, Facebook, LinkedIn and Google plus with Statusbrew.
Engagement
StatusBrew
PRICING: $8 - $20
Description: Schedule posts and manage audience on Twitter, Instagram, Facebook, LinkedIn and Google plus with Statusbrew.
PROS
CONS
REVIEWS
“…auto tweets and DM functions are very useful. 5/5”
“Works wonders for me. 5/5”
Analytics
SumAll
SumAll lets you connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you and your clients. Use our social media tools to organize them into as many reports as you like from a single SumAll account.
Analytics
SumAll
PRICING: $99
SumAll lets you connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for you and your clients. Use our social media tools to organize them into as many reports as you like from a single SumAll account.
PROS
CONS
REVIEWS
“Effective multi-purpose one-stop shop for social analytics. 3.5/5”
“Absolutely fantastic. 5/5”
“5/5”
Monitoring / Listening
Sysomos
"Offering a comprehensive set of solutions that support the full spectrum of your advanced social analytics and management needs."
Monitoring / Listening
Sysomos
PRICING: $40
"Offering a comprehensive set of solutions that support the full spectrum of your advanced social analytics and management needs."
PROS
CONS
REVIEWS
“Powerful monitoring tool with integrated engagement functions. 3.5/5”
“Ever expanding tool for all your social listening needs! 4/5”
“Comprehensive software with excellent global reach. 9.63/10”
Analytics
Tailwind
"Discover Content, Schedule Posts, Monitor Conversations,
Launch Promotions, and Analyze Results.
All in One Platform."
Analytics
Tailwind
PRICING: $9.99
"Discover Content, Schedule Posts, Monitor Conversations,
Launch Promotions, and Analyze Results.
All in One Platform."
PROS
CONS
REVIEWS
“A must try. 8.8/10”
Content Creation
ThisMoment
Thismoment was founded by online gaming and tech pioneers that came together in an office on Maiden Lane in San Francisco, CA in 2007. They were armed with a common vision of providing brands with endless opportunities to engage their customers online. Everyday, we focus on innovation, engaging with our customers, and fun. You see: we have this theory that when people are having fun, they do their best work. And, we find that when we’re innovating and engaging, we have a whole lot of fun. Simple.
Content Creation
ThisMoment
PRICING: Call to get quote
Thismoment was founded by online gaming and tech pioneers that came together in an office on Maiden Lane in San Francisco, CA in 2007. They were armed with a common vision of providing brands with endless opportunities to engage their customers online. Everyday, we focus on innovation, engaging with our customers, and fun. You see: we have this theory that when people are having fun, they do their best work. And, we find that when we’re innovating and engaging, we have a whole lot of fun. Simple.
PROS
CONS
REVIEWS
“…some pretty nice features…4/5”
Engagement
Tweepi
Easily find relevant people, engage them, and get them to follow you with much less time and effort.
Engagement
Tweepi
PRICING: $10.75 - $24.99
Easily find relevant people, engage them, and get them to follow you with much less time and effort.
PROS
CONS
REVIEWS
“Tweepi is helping me to steadily grow my followers…4/5”
“Extremely useful for blocking fake followers. 4.5/5”
“…an amazing tool…8.8/10”
Analytics
TweetBinder
Tweet Binder for marketing, media and event companies in need of a way to quickly and efficiently generate deep analytics of Twitter users based on a variety of different filters such as hashtags, keywords, photos, text-only tweets, check-ins and retweets.
Analytics
TweetBinder
PRICING: €150 - €310
Tweet Binder for marketing, media and event companies in need of a way to quickly and efficiently generate deep analytics of Twitter users based on a variety of different filters such as hashtags, keywords, photos, text-only tweets, check-ins and retweets.
PROS
CONS
REVIEWS
“Great for a high level synopsis of activity…2/5”
Engagement
Tweetdeck
TweetDeck is a social media dashboard application for management of Twitter accounts.
Engagement
Tweetdeck
PRICING: 0
TweetDeck is a social media dashboard application for management of Twitter accounts.
PROS
CONS
REVIEWS
“Great tool for watching Twitter in real time. 4/5”
“Instantaneous info organized as I please. 4/5”
“Great app to take care of multiple accounts. 4.5/5”
Analytics
TweetReach
Thousands of customers around the world rely on Union Metrics analytics for detailed Twitter reporting. Measure the reach of your brands, campaigns and competitors on Twitter.
Analytics
TweetReach
PRICING: $99 - $525
Thousands of customers around the world rely on Union Metrics analytics for detailed Twitter reporting. Measure the reach of your brands, campaigns and competitors on Twitter.
PROS
CONS
REVIEWS
“Dead simple Twitter campaign metrics. 4.4/5”
“Great measuring tool for your tweets. 4/5”
Analytics
Tweriod
Tweriod is a tool that helps you make the most of Twitter by letting you know the best time to tweet.
Analytics
Tweriod
PRICING: $3.99 - $15
Tweriod is a tool that helps you make the most of Twitter by letting you know the best time to tweet.
PROS
CONS
REVIEWS
“…can tell you better times to post…4/5”
“Simple and easy tool to check when your followers are online. 5/5”
“A handy insight…3.5/5”
All-in-one
Viralheat (Cision)
Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.
All-in-one
Viralheat (Cision)
PRICING: $99.99
Viralheat is the enterprise content marketing and social media management platform that provides digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting in a single, intuitive interface.
PROS
CONS
REVIEWS
“…pretty good value. 6.6/10”
“…takes social media and content marketing programs to the next level. 5/5”
“Intuitive, comprehensive, and powerful. 5/5”
All-in-one
Viraltag
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard.
All-in-one
Viraltag
PRICING: $24 - $249
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard.
PROS
CONS
REVIEWS
“…makes Pinterest a joy to work on…4.5/5”
“…could be the time-saving sharing tool you’ve been looking for! 4.5/5”
“The tool offers innovative functionality…5/5”